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    Copywriting Quotes

    Neville Medhora quote about being interesting

    Sometime just hearing a quote can make you completely change the way you're viewing something.

    Years ago I first heard the quote "You are the average of the five people you spend the most time with."

    I pondered on that concept, and realized it was quite true. That same day I organized a small event for some friends that are doing big things in life, just to be around them more.

    copywriting quotes reading with lightbulb

    That action started all because of a one-sentence quote.

    Well here's a list of copywriting quotes I've learned from over the years. Hopefully some of them inspire you in the right direction :-)


    Gary Halbert Quote find a market first

    Joseph Sugarman quote about the need to justify selling using logic

    Gary Halbert Quote get a good swipe file for direct mail

    David Ogilvy Quote the customer is not a moron she's your wife

    William Bernbach quote about impressions

    Eugene Schwartz Quote about writing an effective sentence

    Mary Wells Lawrence quote about how advertising should make you nervous about what you are not buying

    Leo Burnett Quote about turning yourself into your customer

    Shirley Polykoff quote about writing being a direct conversation with the consumer

    Maurice Saatchi quote about reducing your argument into a few crisp words

    David Ogilvy quote on testing and improving

    Gary Halbert quote power of the written word

    Eugene Schwartz quote on audience

    David Ogilvy quote on headlines

    Joseph Sugarman quote about headlines  Neville Medhora quote write for others

    david ogilvy quote about idiots

    Stuart H Britt advertising quote

    William Bernbach quote about the power of truth

    Paul McCartney quote about writing

    Collection of helpful Copywriting Quotes:

    Here's my collection of copywriting and marketing quotes you can use in your materials or get inspired by:

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    Hope these help you! If you need more marketing inspiration, I've posted my entire personal swipe file for all to use.


    Neville Medhora


    P.S. What's a quote you've got a lot of value from?  Post it in the comments below!

    Post them in comments below. I will be sending 2 lucky commenters a free shirt, of any style, of any size, to any location in the world...for free!


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    If you change the way you look at things, the things you look at change. - Dr. Wayne Dyer
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    Guest Joshua Holt


    "I've been through a lot of bad things in my life, some of which actually happened." - Mark Twain
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    Guest Nicole Holten


    A quote so encouraging that I wrote it on a card and stuck it on my desk. It's a boost to start my day with, it takes away any self-doubt or hesitations and kicks me right into gear!

    "What is *impossible* that I am going to do today?"

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    Guest Terence Collins


    You ARE the man, Neville.

    Give your lovely prize-winning shirt to someone who would do it more justice than I. Of course, Sunday, 30 September is my 70th birthday so if you wish to send a Tesla roadster to me here in China, I won't refuse.

    I'm an editor mostly, so I'll give you a great Elmore Leonard quote about editing. "Write the book the way it should be written, then give it to somebody to put in the commas and shit."

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    Guest Ivan Sonavia


    "action beats perfection"

    It's short, easy to remember and kick people in their ass. Just right!

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    Guest chenelle shoaf


    One that is is this one: "The most learn speak the least while the ignorant speak the most" Chinese proverb...
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    I have several quotes I love, for which I have a small notebook to make note of the notable (hah!) ones. A good one, which I try to remind myself of often, which also relates to your opening quote, is this:

    "You can't change the people around you, but you can change the people around you". Don't know if he/they are the originators, but I got that from "The Minimalists" (Joshua Fields Millburn & Ryan Nicodemus)

    Another, from the minimalists (which feels odd mentioning on in tandem with writing copy) is: "Love people, and use things; because the opposite never works".

    Finally, the great Zig Zigglar on investing in people (employees, etc): "I'd rather train someone and lose them, than not train them and keep them".

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    "If you hate something, don't you do it, too." - Edward Louis Severson, aka Eddie Vedder of Pearl Jam, "Not For You"
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    Guest Ken Phipps


    "You don't have to be great to get started, but you have to get started to be great!" - Les Brown
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    Guest Emeric Thorpe


    "Just sell the damn thing."

    Gary Halbert's advice to John Carlton, after reading through a draft of John's copy that was dragging on, doing everything it could to sound smart, witty, and justified, doing everything... but selling the 'damn' thing.

    "Just sell the damn thing." Simple and concise...

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    "Life's a bitch and then you die...go for what attracts you" Felix Dennis
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    Guest Saint Yago


    "Loves people and uses things, the contrary does not work" - Minimalism
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    Guest Wendy Reese Hartmann


    Tao Te Ching - Lao Tzu - chapter 78

    Nothing is more soft and yielding than water.

    Yet for attacking the solid and strong, nothing is better;

    It has no equal.

    The weak can overcome the strong;

    The supple can overcome the stiff.

    Under heaven everyone knows this,

    Yet no one puts it into practice.

    Therefore the sage says:

    He who takes upon himself the humiliation of the people

    is fit to rule them.

    He who takes upon himself the country's disasters deserves

    to be king of the universe.

    The truth often seems paradoxical.

    Water when forceful is destructive, when in flow is transformational. As my yoga teacher always taught me, soften your outer, hardened edges. It's easy to put on armor and masks, to be what we think others want, but it serves no one. Slowly, softly, surely stepping more into my unique gifts, offering up in service and in love, is what truly brings abundance not only to my life, but those in it. When I release my attachment to outcome, I can focus on the goal while staying open to the infinite possibilities- most of which were better than I originally imagined!

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    Guest Wendy Reese Hartmann


    Happy early birthday! And may the joy of driving that Tesla be yours!
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    Guest Adam Roseland


    But will cause you to hide out behind fear, but will cause you to come up with all types of excuses that you can validate your inaction and not acting on your dream. "But" is a dream-killer. ~ Les Brown
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    Guest Dhruv Sehgal


    "The effect you have on others is the most valuable currency there is." - JIM CARREY
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    Guest Sheldon Foster


    If i must be a slave to habit let me be a slave to good habits.My bad habits must be destroyed and new furrows prepared for good seed. Og mandino
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    Good reminders in this article.

    One of my favorite quotes is, “if you think it’s a big deal, it will be.”

    Basically, anything you’re scared of will get amplified. You’ll be living in one big self-fulfilling prophecy.

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    Guest Susan Bowser


    “Everybody makes mistakes, that’s why they put erasers on pencils.”

    — Tommy Lasorda

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    Guest Ashley Baboota


    "Chop your own wood, and it will warm you twice" - Henry Ford

    I read this a while ago and made a copy of it to stick in my purse so I always have it! It reminds me to really dig in and learn for myself (especially because I tend to love planning/researching vs. executing) because that will bring in more benefits.

    It helped me move from wantrepreneur to actually doing stuff.

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    Guest Jason Myers


    "The cave you fear to enter holds the treasure you seek." - Joseph Campbell
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