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    Copywriting Quotes

    Neville Medhora quote about being interesting

    Sometime just hearing a quote can make you completely change the way you're viewing something.

    Years ago I first heard the quote "You are the average of the five people you spend the most time with."

    I pondered on that concept, and realized it was quite true. That same day I organized a small event for some friends that are doing big things in life, just to be around them more.

    copywriting quotes reading with lightbulb

    That action started all because of a one-sentence quote.

    Well here's a list of copywriting quotes I've learned from over the years. Hopefully some of them inspire you in the right direction :-)


    Gary Halbert Quote find a market first

    Joseph Sugarman quote about the need to justify selling using logic

    Gary Halbert Quote get a good swipe file for direct mail

    David Ogilvy Quote the customer is not a moron she's your wife

    William Bernbach quote about impressions

    Eugene Schwartz Quote about writing an effective sentence

    Mary Wells Lawrence quote about how advertising should make you nervous about what you are not buying

    Leo Burnett Quote about turning yourself into your customer

    Shirley Polykoff quote about writing being a direct conversation with the consumer

    Maurice Saatchi quote about reducing your argument into a few crisp words

    David Ogilvy quote on testing and improving

    Gary Halbert quote power of the written word

    Eugene Schwartz quote on audience

    David Ogilvy quote on headlines

    Joseph Sugarman quote about headlines  Neville Medhora quote write for others

    david ogilvy quote about idiots

    Stuart H Britt advertising quote

    William Bernbach quote about the power of truth

    Paul McCartney quote about writing

    Collection of helpful Copywriting Quotes:

    Here's my collection of copywriting and marketing quotes you can use in your materials or get inspired by:

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    Hope these help you! If you need more marketing inspiration, I've posted my entire personal swipe file for all to use.


    Neville Medhora


    P.S. What's a quote you've got a lot of value from?  Post it in the comments below!

    Post them in comments below. I will be sending 2 lucky commenters a free shirt, of any style, of any size, to any location in the world...for free!


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    Guest Ernest Ademola Ehigie


    "First write, then edit".

    I'm not sure of the author, but the quote helps me to overcome inertias any time I want to write and don't seem to starting with a bang.

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    "Victory goes to the most persevering" - Napoleon Bonaparte. This is a quote I think of often, particularly when facing a setback. The only guaranteed way to fail is to give up!
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    Something to remember when someone hurts you:


    Don't take it personally...

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    Guest Monica Cisneros


    My Favorite quote is

    "Luck happens when preparation meets opportunity"

    - Roman Philosopher Seneca

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    Guest Forest Parker


    Be kinder than necessary, everyone you meet is fighting some kind of battle.

    Some days you're the dog, others you're the hydrant, be nice regardless.

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    In the long run, we shape our lives, and we shape ourselves. The process never ends until we die and the choices we make are ultimately our own responsibility. ~ Eleanor Roosevelt
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    Something like this_> "You can work HARD but if you don't work SMARTER, you work for the rest of your life"
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    Guest Kyel Samson


    "Walk On!"

    After breaking his back, doctors told Bruce Lee he would never walk again.

    That didn't stop him though, so he wrote those two words on the back of a business card and it put it in a place that would remind him everyday to walk on, and fight.

    And after a painful, and frustrating year of recovery, he got into the best shape of his life, and also wrote his famous book The Art of Jeet Kune Do.

    A wonderfully simple quote that inspires me to keep walking on, even when I feel like throwing in the towel. :)

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    Here is one for when you are getting a little to greedy in something...."Pigs get fat. Hogs get slaughtered."
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    "None of us are getting out of here alive...

    So stop treating yourself like an after thought.

    Eat the delicious food.

    Walk in the sunshine.

    Jump in the ocean.

    Say the truth that you're carrying in your heart like hidden treasure.

    Be silly. Be kind. Be weird.

    There's no time for anything else."

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    Guest Matt S Rinc


    The most powerful element in advertising is the truth. - This one, definitely. I have experienced at least two businesses fall that wanted to compete with me with false advertising/marketing (without educating people). One has even destroyed the niche but also itself.
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    "The most important thing is to be able, at any moment, to sacrifice what we are for what we could become" - Charles DuBois. Reminds me that I will need to make sacrifices to become a better person. I got this tattooed on my arm when I was in college, I've never regretted it!
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    Guest Monica Cisneros


    You don't have to get it perfect. You just have to get started! - Ryan Levesque, The Ask Method
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    "It is far better to rely on your own strength instead of somebody else's compassion."

    -- Gary Halbert Boron Letters

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    I love this one: “Working smart is harder than working hard. It’s just less visible, and we care too much about what others see.” Life is short and it shouldn't be wasted. Work smarter and not harder!
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    I've got 2 quotes I like and try to live by:

    1) Whenever you find yourself on the side of the majority, it's time to pause and reflect - Mark Twain

    2) Failure shows us the way, by showing us what isn't the way - Ryan Holiday (but might actually be a stoic philosopher)

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    Guest Chantelle


    Schwartz really nailed it with his quote on "writing" copy. It's hard to explain to people how copywriting is different and the importance of that difference to their business.

    "Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in."

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    Guest Sean Digital


    Hahaha, quoting yourself, love it.

    Heard you say this on a podcast "No one cares about you, they care about themselves."

    Have found that to be a very true statement the older I get.

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    Thank you for this, Neville. This copywriting quotes will help me to keep copywriting in perspective for me.

    "The day you stop learning is the day you start dying."- The world itself.

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    Ohh wow, I really like this one! Kinda reminds me of Gary Vaynerchuk's concept of "Jab, Jab, Jab, Right Hook."
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