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    Let me tell you about a concept that can make you happier and more creative.

    Part of being happy means doing something that’s important to you.

    Sometimes this thing might not be important to anyone else BUT you.

    There's a Japanese term called Ikigai which means:

    "Something that gives a person a sense of purpose, a reason for living."

    • This can mean taking care of a pet.

    • This can mean daily watering of a plant.

    • It can mean a daily walk around your neighborhood.

    In fact you probably already naturally do some form of Ikigai!

    For me I enjoy a small daily ritual of cleaning a patch of black crushed rock in my yard, and there’s a lovely tree above it that sheds leaves and small branches over the rock:


    Everyday I like to get outside and pickup the leaves by hand. If there’s a lot of debris I’ll sometimes use an electric blower to clear it out.

    Most days I take a few seconds or a few minutes to keep this little patch nice and tidy. This is not an important task, and almost no one will notice, except me.

    Through my little form of Ikigai, I get to start off my day improving something.

    It forces me to get outside and get some fresh air and sunshine.

    It takes me out of my normal workday and let’s me think.

    Since my mind is relaxed while doing this simple task, I often think of new creative ideas during this time.

    This is the beauty of an Ikigai.

    Sometimes just emptying your mind of big pressing issues, and focusing on a small simple task, can make you more relaxed and creative.


    Here's some Ikigai examples and ideas:


    • Taking care of a plant.
    • Making a fancy tea or coffee in the morning.
    • Walking the dog.
    • Making meals for loved ones.
    • Raking leaves.
    • Doing a meditation.
    • Working out and general exercise.
    • Doing prayers.
    • A bike ride.
    • A walk, job, or run.


    So what’s your Ikigai? Do you already have something like this you do?

    It’s ok if your Ikigai is non-important or silly.

    Remember, this ritual can be something totally JUST FOR YOU.

    It doesn’t necessarily have to help anyone or anything. It’s something that’s purely important or enjoyable for you.


    I sincerely hope you learned something from this video.



    P.S. Leave a comment below with your Ikigai.

    Or read the comments to see what others do, and get some ideas for yourself.

    User Feedback

    Recommended Comments

    Guest Deb Prewitt


    I am currently reading a book on Ikigai and find it quite interesting. Trying to find my own Ikigai. I would say that working on my art is where I find it most. Just drawing or painting and playing. Makes me happy.
    Link to comment
    Guest Summiya


    Ahh, these Diskushion and komments!


    I've just noticed this comment section is so cool.


    I love making myself a special cup of tea and enjoying every sip of it. It brings me so much satisfaction.

    Link to comment

    The man behind the enjoyable emails!😍

    My ikigai is taking care of my two cats, and staring at the clouds, trying to give it a meaning.

    Link to comment
    Guest Neville Medhora


    Cats & Clouds....that's the answer to life 😎
    Link to comment
    Guest Neville Medhora


    That's awesome Deb! It sounds like so long as it makes YOU happy....it's a great Ikigai :)
    Link to comment
    Guest Neville Medhora


    That's nice Ivan!


    I also bet those magpies totally love that your Ikigai is to feed them delicious fruit :)

    Link to comment
    Guest Neville Medhora


    Glad you like this Diskussion Summiya!


    That tea sounds yummmm...I might copy your Ikigai and make some now 😬

    Link to comment
    Guest Laura


    I guess I have many Ikigais 🙂

    Meditation and yoga

    Taking care of my cats

    Coloring beautiful mandalas and flowers

    Watering my plants and see them giving gorgeous flowers and fruits to me

    Being vegetarian

    Helping others with my written words

    Cooking for my husband and my little boy



    Love from Spain ❤️

    Link to comment
    Guest Maria Talero


    I’m not a copywriter. I haven’t directly applied any of your stuff to my work. But I’ve been periodically opening your emails for a few years now and I gotta say, it’s almost always rewarding and interesting, and also fun. So I stay on your mailing list. I don’t have this kind of special relationship with anything else in my inbox!
    Link to comment
    Guest Saya, Mac & Cheese Productions℠


    Love your spin on this topic and love this topic. Simple ways to make life easier and more fulfilling are my jammmmm. 😍


    My Ikigai —

    🧀 making lists

    🧀 cleaning

    🧀 convincing others that cleaning isn't THE WORST

    🧀 inbox zero

    🧀 swift, unapologetic no's when I don't want to do something (instead of over-agonizing and letting it remain on my radar)

    🧀 my night-night routine: quick clean of the kitchen (clear counters; empty sink; appliance exteriors wiped down); brush teeth while walk around home putting away out of place things; prep coffee for next AM

    🧀 creating systems for all things adulting (finances, home, running a business, etc) so that I can save space in my brain for fun stuff

    Link to comment
    Guest Neville Medhora


    Oh wow you're an Ikigai pro!!


    I don't take care of many plants myself, but I have a big bushel of bamboo growing in the yard and they're starting to sprout huge branches which is exciting (although I didn't actually DO anything) 😂


    So I bet taking care of a plant and seeing it thrive is probably really fun :)

    Link to comment
    Guest Neville Medhora


    That's such a great compliment Maria, thank you for staying on and reading all these years 🙂
    Link to comment

    It is!!


    And I forgot two more Ikigais:

    Watching Columbo (I'm an absolute freak of Lieutenant Columbo).

    Reading the S.T.U.P.I.D. email each friday 😉

    Link to comment
    Guest Feenix


    Neville, excited to see your video setup is up and running!!


    My ikigai go to list:


    -kids pictures 👧 👦


    -read a small passage of TaoDeChing 📕


    -play with our boxer mix named chewie (after Star Wars Chewbacca) 🐕


    -water ghost pepper plant🌶


    -write a thank you card

    Link to comment
    Guest Neville Medhora


    That's awesome you have all those Feenix! Hope to bring you more videos from the studio setup :)
    Link to comment
    Guest Neville Medhora


    Oh man these are great Saya!!


    I'm a laughing because I've never seen "cheese bullets" before used on a list....I like em 😂

    Link to comment
    Guest Ben Davidson


    You're the best Neville! Thanks for the well-thought out, humorous, authentic content you share.
    Link to comment
    Guest 🗞 The S.T.U.P.I.D. Email (8-13-2021) :: Copywriting Course


    […] a Japanese term called Ikigai which means: “Something that gives a person a sense of […]
    Link to comment
    Classical piano practice 🎹 between writing sessions really helps take the edge off 😃
    Link to comment
    Guest Gabriel


    Dance. I love it and it makes me feel energised, and is probably the closest thing to antidepressant for me at the moment, especially during the lockdown
    Link to comment
    Guest Brenda Cooke


    Thanks for helping me realize that the fact that I *enjoy* raking leaves is not weird. I also love:

    what I call "extreme gardening" (not for the faint of heart)

    planning how to make my garden beautiful

    taking pics of pretty things

    collecting fun vintage things, in person and through photos


    reading your emails :)

    Link to comment

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