Jump to content

    Become A Triple Threat (It will make you more dangerous)

    have a diploma but no job

    Over 10 years ago the famous venture capitalist Marc Andreessen published a guide for planning your career, and the main concept is focusing on becoming at least a double-threat.

    Here's what that means:

    "Single Threat"

    This is someone who only knows how to do one thing.

    This is like going out into the real world with a dull knife.

    single threat guy

     

     

    "Double Threat"

    This is someone who knows two things really well.

    These people are better armed to take on the real world.

    double threat guy

     

     

    "Triple Threat"

    This is someone who knows three things really well.

    This is like going into the real world armed with an assault rifle and whole arsenal.

    triple threat guy with tank and gun and flamethrower

     

    The other thing Marc Andreessen highly encourages is for people to learn at least one TECHNICAL skill.

    He said it like this:

    The funny thing is, my own college degree is a liberal arts subject: Political Science!

    It's a $50,000 piece of paper that won't (by itself) get me anything at all. (Although to be fair, I originally went to college trying to do computer science but failed out of the program).

    However, there's a glint of hope for people without any technical skills:

    The acquisition of new skills nowadays is incredibly easy!!

    You can pick up all these skills if you deliberately practice within only a year or two:

    learning new stuff

    If you take some time, you can learn any skill for free!

    (Free books from Library, free YouTube videos, free Facebook Groups, free Meetup groups).

    If you pay some money, you can learn any skill even faster!

    (Joining classes, hiring tutors, buying courses, buying books).

    You also don't have to be the best in the world at every skill, just "pretty good."

    I’ve been able to charge higher rates and create more stuff than many other copywriters because I’m a triple threat in the copywriting industry. Let me demonstrate:

     

    Single Threat Neville can only type words:

    neville single threat

     

    Double Threat Neville can type words AND make images:

    neville double threat

     

    Triple Threat Neville can type words AND make images AND make videos:

    neville triple threat

    Because I know three different skills relatively well, I can take on more projects than other copywriters, convey information through more mediums than other copywriters, and just in general be able to do things someone who can ONLY type words couldn't do.

    Maybe sit down tonight with a pen and paper and decide on how you're gonna make yourself at least a Double Threat by the end of this year.

    Here's a quick story how John became a Double Threat with very little effort:

     

    The best part about becoming a Double or Triple Threat is that you often have relatively little competition amongst your peers!

    Many people are bitch ass whiny losers who don't realize how good they have it:

    Life is so hard

    ...these people will do the bare minimum to get by, so anyone who puts forth a LITTLE BIT of extra effort can get ahead!!

    So even if you have a college degree, or even if you have a successful career, learning a new skill is never a bad thing.

    It keeps your brain occupied, it gives you a sense of accomplishment, and then a year after all your hard work is put in someone can say, "You're so lucky you know how to _____!"

     

    Watch the Triple Threat video:

     

    Download this Triple Threat post:

    Click here to subscribe

    -- Keep it in your files --

    -- Share with someone it can help --

    -- Download in PDF, Word, or Google Docs formats --

    Sincerely,

    Neville N. Medhora

    single threat guy   double threat guy   triple threat guy with tank and gun and flamethrower

     

     

    - - - P.S. - - -

    Are you a Single Threat, Double Threat, or Triple Threat??

    List your skills below, or tell me what skill you want to develop more in the next 12 months:

    (By publicly stating what you want to learn, it can help the odds of you sticking to it)!


    User Feedback

    Recommended Comments



    Guest Full Stack Writer (The Skills You Need To Become One)

    Posted

    […] is very much like the concept of becoming a Triple Threat to increase your market […]
    Link to comment
    Guest Valerie

    Posted

    My skills: Facebook ads, social media management, Basic accounting, Coding, Tech stuff (server, WordPress, Creating landing pages), Basic Photoshop, Canva, Google analytics (I'm a nerd)

    Skills I want to learn: Writing & creating videos

    Link to comment
    Guest Jakub

    Posted

    Hi Neville,

    I read this in comments, but would like to know your opinnion. What about copywriting and social media PPC marketing. What about taking care of Facebook site for client, writing posts etc. and also doing "technical" work like analyzing performace of paid ads, dark posts...?

    Would you recommend this broadening of skills? Did you do it yourself? Is it lucractive? :-)

    Thx for oppinions.

    Link to comment
    Guest Neville Medhora

    Posted

    That's awesome you're looking to up-level your skillset Valerie, best of luck!
    Link to comment
    Guest Neville Medhora

    Posted

    Hey Russell, whatever floats your boat and makes you excited is a good 3rd skill. It doesn't even always have to be related to your current industry.
    Link to comment
    Guest Jakub

    Posted

    Thanks Nev,

    understand, that it's something that you want to adress in members section. I will have to try, and see for my self. I know from my experiences, that copy is not something what I would like to do "all the time". So I am looking for different options. But totaly understand the importance of that skill. I am sorry, but I am not from US. I understand the value off kopy course, it's very generous offer actually. But I am not able to pay that much (because I will not focus primary on copywriting career).

    Thanks

    Take care ;)

    Link to comment
    Guest Gary Hundle

    Posted

    I am curious about coding(seems like a valuable skill) and being an effective communicator(verbal & written).    I like the idea of having options or treating a profession/business like an art.

    It would be so much fun to join your course, but I feel I need to take some baby steps first.

    Sincerely

    Gary Hundle

     

    Link to comment
    Guest Chani Pollins

    Posted

    Great post Neville!

     

    This is something I think about a lot.

     

    I think I'm a triple threat - but does it count if one of my skills is so easy anyone could learn it - but they don't?

     

    I'm The Cartoon Copywriter 💥💥

     

    and I also make GIFs.💥

     

    So do I qualify? 🤔

     

    (Also, can I have a fighter jet instead of a tank? 🛫)

    Link to comment
    Guest Copywriting Questions (Mainly About Freelancing) :: Kopywriting Kourse

    Posted

    […] might mean making yourself a triple threat and becoming a full stack […]
    Link to comment
    Guest Vikram

    Posted

    This is a brilliant post. Thanks Neville, for the valuable information :)
    Link to comment

    Thank you for this post, very true and useful advice. I'm the kind of person who's interested in a lot of things and knows a bit about everything so I'm not sure what kind of "threat" am I.

     

    I am fluent in two languages and working really hard on a few others, I can write, translate, edit, take photos and use photoshop + lightroom,  set up a live stream session and make sure it works (even with sudden blackout and no internet), and make a content and branding strategy. Also, I can sing and play ukulele (that's actually one of my party tricks. The other is boring people with facts about Japanese and Korean culture and politics)

     

    I can also cook and bake, been a recipe developer for two years. I know how to make and publish a cookbook.

     

    I know A LOT about mental health, Japan and Korea, and food.

     

    What I want to work on:

    - my  Japanese, Korean, Italian, and German.

    - how to make a podcast (I'm debating whether to make it in English or Polish).

    - how to make videos.

     

    Cheers from Poland,

    Maria

    Link to comment
    Guest Neville Medhora

    Posted

    Wow Maria, looks like you're well on your way to becoming a dangerous Triple Threat!!
    Link to comment
    Guest 9 pieces of advice (things I’m glad I did when I was younger) :: Copywriting Course

    Posted

    […] Become a Triple Threat. […]
    Link to comment
    Guest Become A Triple Threat (It will make you more dangerous) – SignalRep

    Posted

    […] Read the full article […]
    Link to comment



    Create an account or sign in to comment

    You need to be a member in order to leave a comment

    Create an account

    Sign up for a new account in our community. It's easy!

    Register a new account

    Sign in

    Already have an account? Sign in here.

    Sign In Now

    • Join 55,000+ people getting our newsletter

      nev-and-logo-going-into-email (3).gif

      - Get notified of new posts -
      - Get weekly S.W.I.P.E.S. Email -
      - Get a free masterclass in copy -
      - People love our emails, see testimonials -

    ×
    ×
    • Create New...
    Guest