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👉 Need Review for a 7 Email Sales Sequence
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Patrick Barnett's Journal
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Parents looking for more flexibility Facebook Ad Copy
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Convert to sale/accept - and pay - for their membership after being accepted to the platform
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Watch a VSL going over the service and book a meeting
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I want to know what I can do to improve the copy below
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Media Agencies
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The SWIPES Email (Friday April 19th, 2024)
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The SWIPES Email (Friday April 12th, 2024)
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How to Use Copywriting “Lenses”
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Click on the video link to watch video
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firm owner click to landing page and subscribe to newsletter
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When someone gives you their email, set a chain of marketing magic in motion without lifting a finger:
The way you keep customers engaged in what you do….is by tapping them on the shoulder and offering them something awesome. One of the best ways to do this is with an email autoresponder.
So here’s the deal: A lot of people want help making their entire autoresponder, but have no damn clue where to start, what to write, how to structure their autoresponder sequence, when to sell, and when NOT to sell (this is crucial).
The WORST case scenario is when people just load their autoresponder up with sales messages. That’s the worst idea ever and always ends up badly!!
That will be like the friend who only calls you when he needs something. Everyone hates that guy. Don’t be that guy by simply spamming all your customers.
What you’re trying to do is build a relationship with your customers. But when I tell people that, they whine with the same complaint:
"I dunno what to write!!"
Of course they don’t, because you haven’t been trained on how to speak to a list of subscribers. If you don’t know the proven tactics/strategies/scripts to use when selling, then you’ll of course screw it up.
You know what….I’m gonna solve this problem with a little equation right here. Just use this basic sequence to sell something:
EMAIL 1: Welcome the customer soon as they signup to email list. EMAIL 2: Send a helpful email showing how you can solve a problem they have. EMAIL 3: Introduce your product as the solution.But there’s a specific science to how to sell through an autoresponder. I’m gonna teach you that.
“Why should I learn from Copywriting Course?”
- People pay me hundreds of dollars an hour to help them with their copy…..and it works.
- I’ve built many products that sold solely through autoresponders.
- The autoresponders I have in place still to this day get people to email me, look forward to my “next” email, and warmed up to buy….without me lifting a finger.
- I was the head Copywriter at AppSumo during our gigantic growth phase from 50,000 to 700,000 people, and had people waiting to read all my emails.
- I will make kissy faces at you during the kourse (just seeing if you’re paying attention) ;-)
- I’ve done hundreds of individual consultations with people, so I know what to focus on with different people.
- I’ve seen all kinds of techniques done in the marketing world….and know which ones usually work, and which ones usually fail.
- They were just an attempt to “sell sell sell” which turns people off.
- They didn’t include any good information wine lovers would like.
- They flat out weren’t interesting.
- ….other secret stuff…..
Here’s some nice things people have said about our writing (which I didn’t pay them to say):
I bought your .pdf and wrote the copy for a startup, a competitor to Uber in NYC (lord knows they can use all the help they can get!) and that one single email lead to their BEST day ever :) –Brandon P.
The Autoresponders Kourse is an essential in any legit entrepreneur’s arsenal for marketing awesomeness. I know for a fact my company would be paying ~thousands~ for a consultancy or some lame workshop at a conference to deliver this very same info in a way not even an iota as fun… Thanks, Neville–and AppSumo–for another hit! I think: between the Business Blueprint, the original Copywriting Course, and this Autoresponder Kourse…you’ve got 90% of the heavy lifting covered when it comes to figuring out business online. I can enthusiastically recommend all of ‘em. In fact, ~you~, dear reader, don’t wait…you really need this Kourse!!! –Sean Bradley
I might just be really slowww, but I’ve actually known about autoresponders for years. I even had ppl explain that they’re for “making your customers remember you”…and “it take takes 7x in front of a customer before they buy’. But I never ever truly understood the power of them until watching the first 5-10 mins of this kourse. I never got excited to actually implement a serious autoresponder campaign until Neville showed how any business can use them to WARM UP its customers to get them excited to buy. On top of that, Neville’s gonna get your mind coming up with a list of ideas you could do to replicate the success he’s had. –Andrew Woo
Neville pretty much made AppSumo what it is today. Before he came along, they sent out these lame emails that were short and boring. “Hey, get this thing for when it’s normally !” Nev came along and started writing these funny, medium-long emails that told a story, explained why this thing was awesome, and hey “it’s instead of . This was back in like 2010-2012, and I used to get so excited when a new AppSumo email came in. I bought so much stuff that it got to the point I was AFRAID to read the emails, because I knew I would want to buy whatever it was selling (no joke). I had to give myself an AppSumo budget so I didn’t go crazy. –Christopher Fletcher
“OK this sounds cool, but much is it gonna cost me??”
If you’re a total newbie to business, this isn’t for you. –but– If you have a list of people signed up to you…..THIS IS FOR YOU. If you have a website where you sell something…..THIS IS FOR YOU. If you’re a sales person who routines gets new leads…..THIS IS FOR YOU. If you already have an autoresponder in place but it sucks…..THIS IS DEFINITELY FOR YOU. If you currently get just ONE signup a day from your website, that’s 30 new people a month. Imagine you implement an autoresponder that can get a 1/3rd of those people to buy something. That’s TEN extra sales even from a page that gets just 1 new person a day. And considering most people aren’t even making money off their new subscribers, THIS IS FREAKING HUGE. Still to this day my entire business is built around an autoresponder: I do the work upfront, and let the “magical email slave machine” do the rest. Look at the numbers I have here for this copywriting stuff: Now of those 21 people who joined my list yesterday…..what do you think would NORMALLY happen if I didn’t have an autoresponder in place?? LAZY ASS NEVILLE will randomly send them an email every week, but they won’t get much use out of my email because there’s no rhyme or reason to them. And even if Lazy Ass Neville manages to crank out some really primo content over the years…..the 21 new people won’t ever see it!! See: …..instead……. ……..SMART AUTORESPONDER NEVILLE will send these 21 new people a specifically designed sequence of emails, which showcase awesome material, and will take these 21 new people through a journey about writing better copy. These 21 new people will learn. These 21 new people will laugh. These 21 new people will get to know me. These 21 new people will start to like receiving my emails. These 21 new people will likely BUY SOMETHING FROM ME. Oh…..and how much work did I do to take these 21 people on an epic Copywriting journey?? ZERO. Because the autoresponder did all the work!!!!!!!!!!!!!!!!!!!! So now I’ll be making sales on my Copywriting Course, my copywriting Book, my Copywriting Checklist and more, all because they signed up once, and now my “magical email slave machine” is doing the rest of the work!! This is one of the simplest yet most effective ways to market to your new customers. So…..how do you learn this for yourself? Well…..I have created something that will teach you a new skill you can apply to any business you go in FOREVER:Autoresponder That Sells!
Here’s the details of Autoresponder That Sells: Immediately when you join, you’ll get access to a self-paced course that will teach you all my tricks and tips about autoresponders. BUT……that’s just the foreplay! By the end of this class you will have a scientifically designed autoresponder to place in your business. Guaranteed. That’s because this is going to be a real class….not just a self-paced course you may-or-may-not use. I’m gonna help you with everything including:- The concepts and mindsets to know when writing your emails.
- Exactly WHAT to write in that crucial first email.
- How to “warm up your customers” to like you within the first three emails (crucial part).
- How to NOT disgust people.
- My findings on the best times/dates to send emails.
- Examples of great emails and autoresponder sequences in different industries.
- Full access to see the autoresponders I have in place now….and why they work so well.
- Methods to come up with an endless amount of emails to send.
- Getting your whole sequence written, setup, and live on your business.
Here’s the steps we’ll be taking to get your very own autoresponder up and running in 4 weeks flat:
Some more things we’ll be doing inside Autoresponder That Sells:- We’ll be planning out a Sticky-Eye sequence of emails….designed to make people read and buy.
- We’ll find super-interesting topics to make people click on those emails and devour them (not send them to junk mail like most newsletters).
- You’re going to write your 1st email in a very specific way. We’re NOT gonna make crap-ass newsletters. We’re NOT gonna scare people away by saying BUY MY STUFF. Different businesses can send different types of emails. We will go through all of this.
- In your third email the magic starts happening! This is where we will craft your email to ever-so-slightly hint that you have a product to sell. This is a delicate combination of giving and asking.
- By your 4th email the customer will be “warmed up and cozy”, will understand WHY they need your product/services, and is MUCH MUCH MUCH MUCH MUCH more likely to buy. At this point a lot of them will literally be asking for a button to buy from. That’s the beauty of a well-designed auto responder sequence.
- We’ll set you up with a giant list of topics to talk about. This is like a cheat-sheet of good emails you’ll have forever. After you’re done with this course you’ll NEVER have a problem writing emails again. My friend Jeff thought he had hit the limit of sending emails about wine to his wine-list……he was SO wrong. After a 3 minute brain-dump we had over 20 super-interesting emails his customers would love.
BY THE END OF THIS KOURSE, I 100% GUARANTEE YOU’LL HAVE AN AUTORESPONDER WARMING UP CUSTOMERS, NO MATTER WHAT INDUSTRY YOU’RE IN.
If you’re already selling something, this is how you can add a “passive income” branch to your business. OFFICE HOURS: Every week I will hold office hours. In our own classroom private video you’ll be able to ask questions….and even more valuable, be able to see what OTHER people ask.- Having trouble coming up with what to write? Ask me I’ll help.
- Have a question on the best way to end a particular email? Ask me I’ll help.
- Think your users won’t want to get your emails at all? Ask me I’ll help.
- Have a question on how to position it? Ask me I’ll help.
Greg Carver - Gym Autoresponder
“Neville doesn’t just provide a set of generic instructions, he takes the time to personally coach his students on writing style and effectiveness. From the writing assignments to the technical material, the value presented here was top notch. Highly recommended. Liked the detail and honesty – esp with good, moderate and bad examples. Liked the fact that you took the time to actually re-write some copy, instead of just passing off a comment. For me, 4 weeks time was perfect!” --Greg Carver
Denise Renee - Resume Service Autoresponder
“I really enjoyed the class. The two things I enjoyed most were that: #1. There were specific class times and so assignments had a deadline. I’ve participated in other online courses…still in two while I was in yours… but I did the work for your class first because it had a deadline and I didn’t want to miss out on the personalized feedback. #2. The second thing I liked most about the class was the personalized feedback. As a former high school English teacher, I know EXACTLY what it is to have to read through everyone’s work (SUPER DUPER TIME CONSUMING AND DRAINING!) and give valuable feedback on each and show each student how they could improve (and you had 70ish people)! So I know that was a lot of work on your part, having to be “live” and present. It’s easy to put pre-recorded videos together on your own time but running a live class is really intense… dare I say you could have charged more and it still would have been worth it!” --Denise Renee
Laura Upcott - Stafflink Autoresponder
“I loved it! The best part was getting feedback from Neville and seeing Neville’s feedback to other students. I think 4 weeks was the perfect length to get my autoresponder started. I sent it to a list of 139 of our existing clients – 32% opens / 8% clicks. The most amazing thing about Neville’s autoresponder class is the personal attention he gives to reviewing every student’s homework. He’ll tell you if your copy is boring and he’ll give you ideas to make it interesting. Sometimes he rewrites whole sections. Live. I would take this class again.” --Laura UpcottDeVonne Batts - Financial Analyst Autoresponder
“I loved the feedback on each assignment. I also liked being able to see each class members email and your feedback to them as well. In the copy class the written feedback was invaluable! You get personalized attention and it’s an open forum so you get to see each classmates copy and their feedback as well.” --DeVonne Batts
Dan Beasley - Lawyer Autoresponder
“Hey Nev you’ve inspired me with your other work to put real effort and passion into my marketing and copywriting and reap great rewards, so the chance to work with you and get your feedback on what i was doing was brilliant. I loved the entire process. It was really well organized and executed, fun and educational! And most of all inspirational – you make it fun to learn and do this stuff!!” I loved having you video critique my stuff. I already had an autoresponder – but looking back after taking your course, it sucked!! There was so little effort in it – it just gave tips for 16 weeks solid, and never even asked for a sale!! Now I have a brilliant autoresponder to implement in their place that culminates in a sale! There’s a difference between knowing technically HOW to setup an autoresponder, and HOW to structure/write one! :)” --Dan Beasley
Rick Henry - Home Renovation Autoresponder
“I liked how involved Nev was with the class. You provided great feedback and gave us great feedback on our writing. The 4 weeks of time gave me enough time to procrastinate and still get my work done on time. Had it been any longer, I would have probably procrastinated forever. I found this class EXTREMELY helpful with refining my writing skills and helping to plan and implement the story that needs told to walk prospects through the sales funnel and turn them into customers. Neville made learning the art of creating an Autoresponder and writing quality copy easy to understand. I am very happy that I invested in this Kourse.” --Rick H.
Matt Gray - Retail Autoresponder
“Neville makes going to class fun and entertaining. I learned so much! More than any bullshit college courses.” --Matt Gray
Devesh Khanal - Consulting Business Autoresponder
“I really liked that you responded to every one of our updates on the comment threads for each week. To pay that kind of money was tough at first, but knowing that you are basically personally reviewing and giving great ideas to our exact autoresponders is cool. That was the best part. I also liked that we got the autoresponder videos on record. That’s useful as I had to miss them. I ended up leaving my job, but I took my skills to implement the autoresponder on my personal consulting business. When I first heard of the autoresponder class, I wasn’t sure if I was a good fit because I didn’t have a huge (or even a small) email list. But I decided I WOULD have one soon so I should know how to have a killer autoresponder. What a great decision. I’m using my autoresponder now so as my subscribers get immediate value AND I’m seeing all kinds of opportunities with my clients to improve their business (and have them love me) by improving THEIR autoresponders. Great investment!” --Devesh Khanal Every single time you acquire a customer via email address, you have the opportunity to "slowly sell them" with an autoresponder. The best part is after you set it up once, the autoresponder does all of the work!
If you are getting customer email addresses and NOT sending them follow-up emails, you may as well be throwing away 80% of those potential customers:
More than 80% of the people who find your business online won't buy right away, which is why you need an autoresponder to keep sending them great stuff which makes them come back. With the Autoresponder That Sells, by the end of the 4 weeks you will have a fully functioning autoresponder in place that's designed to keep customers happy, and keep them buying. Look at the results from just a few previous Autoresponder That Sells students:Eric got a 2.2x increase in his monthly income because of his new autoresponder:
"Definitely got results! Thanks! After the class I made changes to the website to capture email better. And I completely rewrote my autoresponder. Sales went from $2000/month January-October to $4400/month November-December. Most of that was from the emails, not from capturing more." --Eric BarstowDevesh increased click rates for two clients by 50% to 100% in their autoresponder:
"The principles I learned from the Autoresponder course that I applied to get results so far: 1) Give before asking. The company I'm working with now just sends out Daily Deal emails...the click rate has reduced to 2% over the past 12 months. My first email gave them a checklist and a useful article and their click rate jumped to 4.7% = 135% increase. 2) Talk about benefits, not features. The wedding website I worked with just sent emails with "and it does this, and this, and this!" People didn't want features, they wanted ease and simplicity and great looking website. I figured this out doing CRO on their site, and it boosted autoresponder opens and clicks by 50% - 100% or more for certain email. The class has been a HUGE help!" --Devesh KhanalTrevor learned that his customers actually ENJOYED when he sold them via email:
Tried a diff approach today (inspired by your house of rave turnaround email)... a dead plain text email that was like a personal "inside deal" on some cheap GoPro cameras I wanted to shift… BOOM! Sold within an hour! Funniest bit though was I got several personal replies thanking me for thinking of them (FNAME!) but they already had one, but would it be ok if they passed it on to their mates! GOLD! --Trevor Douglas- What: A 4-week long Autoresponder That Sells class where we build and setup a 4-sequence autoresponder for your business.
- When: The Class begins June 1st, 2021 and ends June 30th, 2021.
- Who: Neville Medhora and Dan McDermott are the instructors, and you will be in a group forum and plenty of live office hours with other class members. We have multiple live calls every week (all optional) where you can ask questions live on the air. You also get a full year of Copywriting Course support, like having a personal copywriter all year!
- Why: To develop a working autoresponder sequence for your business that automates your content delivery and sales. This isn't just "information" we're selling, we're actually all going to build autoresponders together. You will have a working autoresponder by June 30th, 2021!