This helpful magazine guide shows how to use a cast iron skillet...the guide is so good you can cut it out of the magazine and frame it.

I love when helpful information is so good it can be art!

It reminds me of this Guinness Oyster Guide that was designed for bars to clip it out of a magazine and frame it in the bar (and conveniently advertise Guinness to all the bar patrons)!

Here's an interesting thing about copywriting: 

A lot of copy can be replaced by a simple image.

This one-image ad shows a great Before/After example of a shower that was old, but has been remodeled: 

This is a perfect example of the classic copywriting advice:

SHOW, DON'T TELL!

The image does all the heavy lifting, not much need for additional copy!

....this other bathroom remodeling ad takes it even a step further, and cleverly uses "This Morning" and "Late Afternoon" in place of "Before and After."

By giving specific times this ad demonstrates not only that they can remodel a bathroom, but also how FAST they can remodel a bathroom!

I've watched some great documentaries lately and thought I'd share!
- Ms Cleo doc (HBO)
- Shaq doc (HBO)
- Bernie Madoff doc (Netflix)
- Playboy Hugh Hefner doc (Amazon)
- Dana Carvey Show doc (Hulu)

I had run out of documentaries to watch so I asked for recommendations, here's some of them you all wrote back:

• Man on Wire
• Operation Odessa
• My Octopus Teacher
• Icarus
• The Dissident
• Redeem Team
• Coinbase documentary
• Toni Morrison documentary
• Air
• The Elephant in the Living Room 
• Pepsi, Where's My Jet?
• Full Swing
• Fire of Love
• Bill Russell doc
• Roadrunner
• Dealt
• The Great Hack
• (watched) Free solo
• (watched) Andre the giant
• (watched) Comedian by Jerry Seinfeld
• (watched) Stutz by Jonah Hill

I keep a list on my phone of docs to watch, hope this helps you add to yours!

Soon after this email goes out, I'm headed off to go to a friends bday party at this ranch in an undisclosed location!

Should be fun 🙂

I heard a friend talking about a daily check-in practice his team does at work called: P.E.I.

You rate each of these from 1-5:
Physical: How you feel physically.
Emotional: How you feel emotionally.
Intelligence: How sharp or clear you feel.

Everyday when they meet the team shares their PEI. This lets you know if someone is grumpy, or isn't 100% fit to do a certain task.

Years ago I made a small checklist to see why I would be grumpy on some mornings:

...however this PEI methodology is much simpler and better. 

On a day where you are:
Physical: 2
Emotional: 2
Intelligence: 1

...that may not be the ideal day to do creative work. So you know you need to rest up and handle your life before you're at optimal creativity. 

I thought this was a cool check-in practice and hope you try it out!

This interesting scribble shows you the different endings of surgical terms, and what they mean:

I learned something from this, but wish 12 year old Neville knew about this! 

Then I could've invented terms like:

• Buttectomy: You cut your butt off.
• Buttplasty: You change the shape of your butt.
• Buttrraphy: You sew up your butt.
• Buttdesis: Your butt is stuck together.
• 😂