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Craft compelling copy, conquer your market.

The S.W.I.P.E.S. Email (Friday February 10th, 2023)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✎
A fun email for Friday. I hope you enjoy!

Edition: Friday, February 10th, 2023

🎤 Listen to this email here:


I love this headline and image and copy combo, where Volvo makes the case that a wagon can be fast!


The small text copy goes on to show:
🚙 In a 0-60 test this Volvo beats the Porsche.
🚙 Just because it’s a wagon doesn’t mean it’s slow.
🚙 Road & Track Magazine called this Volvo Turbo Wagon the closest thing to a “five door sports car.”


One of the best things about owning a business is tax advantages.

I know that sounds really boring but...

If you have a hobby such as cooking...and you start a small cooking business, you can buy all sorts of cooking stuff FOR YOUR BUSINESS AS AN EXPENSE.


Start YouTube/social channel about building house stuff.

Build out your dream house, document it.

Write off renovations as a business loss.



This guy's full time job is making fun tools on his personal website Neil.fun:


From making these cool little tools he gets:
• 4,000,000+ vists/mo
• 300,000+ SEO visits/mo
• Full time income monetized by Google AdWords

I'm totally jealous of this!


If I was hired as the copywriter for this 1986 Honda Helix scooter ad, I would've positioned it differently.

I think this is the UGLIEST SCOOTER I'VE EVER SEEN 😂


I re-made a few different versions of the original 🤪





This ugly scooter reminds me of this popular thermostat ad from Joe Sugarman. He loved how the thermostat functioned, but being an honest person he put this sentence right at the top!



You must have noticed that almost every service you signup to has either Monthly pricing, or Yearly pricing:


This may seem relatively obvious, but capturing a yearly customer is farrrrr better than a monthly customer! 

You only pay fees once. 
Collect all the money up front.
No churn from expiring credit cards.
You keep the customer for a full year.

Getting a yearly customer is so much better, that companies will usually give you 2 months off the purchase price if you pay by the year.

For example look at this ConvertKit email to upsell a yearly plan for my account:


✔️ The copy gets straight to the point.
✔️ It makes an offer for 2 months free to upgrade to yearly.
✔️ It has a call to action that makes it easy for me to accept by saying, "Just click here and we'll take care of the rest!"

Using this recurring revenue calculator you can see why yearly is so attractive.

Here's a $97/month product, with 100 subscribers. If each member stays on for one month, total revenue is $9,700:


However if you manage to bill people for a year, that same 100 subscribers at $97/month could be worth $116,400!


...and that's why you see so many subscription services incentive people to do yearly plans.


One of my favorite formulas for writing ANYTHING is the  AIDA Formula.

Have you ever used it??

I have a favor, can you respond to this email with how you've used the AIDA Formula in your work or personal life??


Just respond to this post with your story about how you've used the AIDA Formula!

I hope you enjoyed these Friday tid-bits!
Neville Medhora



Recommended Comments

AIDA has changed my life.

I can’t unsee it now. And I feel I have to incorporate it into all my writing. It’s that powerful.

Best example I can give is my texting game. 

I start with an attention getting sentence. Then move in to why it’s interesting. Create desire and BOOM. Call for action.

Unreal. Copywriting is where it is at! 

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Besides for copywriting, I teach:

So I grab my students attention in class by showing them something of related interest to what were learning, so they'll have a desire to do the action of actually listening and doing the assignment!


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I just love to use AIDA formula in copy i write either it is ad copy or website copy..

i love to hook the customer, make them more conscious and convert

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Guest Abdulrafiu

How I use AIDA formula. 

I start with the lead in sentence. 

I call out my audience, then with the headline and the lead, I retain their attention. 

And with the body, I build interest.

I use facts and emotions here. (Also testimonials) 

While I try to build up for rousing their desires. 

Here, it's mostly emotions. 

How the product will help them, and why they should get it. 

And I guess pricing works here too. 

Then for the action. I don't use "click here to continue" 

I use action words. 

"I want to get this" or "I want to change my..."

Basically, that's how I use it.

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Thanks for your great emails. The link to Neal's website is linking correctly but you spelled his name as Neil. I looked it up on my computer while reading your message on my phone. Others may have that issue as well, if they did the same thing. Have a great weekend 

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Guest Dr Carney

I know a lot of people you send your emails to never respond to anything.
I bet if you gave away a CAR if they responded ... you still wouldn't get a 100% reply rate.
That's just my feeling.
I've tried giving away money, and guess what happened?
Not everyone applied.

Anyway, I read your book and I've bought the book twice.
It works.

Yeah if you're good at taking action with the book like you show, things happen.
The examples inside the book are spot on.
Amazing templates.
I'd heard of AIDA from someone else, but no one explained that one concept like you.
Thanks again for your consistency, and creativeness.

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