Skip to 2025. You look back and reflect on February 2023 (today). What do you wish you started doing consistently?

Great question.

They say hindsight is 20/20, and through the power of imagination i can " look back" and fix 2023 now and not wait for 2025 to reveal my mistakes. And here's what  I found that I'm working through the Copywriting course consistently, attending office hours, posting questions when I'm stuck. Writing and outreach every day. I'm amazed at how much my business has grown from being consistent. Loved 2023..

Love that handwritten flyer.

Direct Mail is going to start making a come back.

In the UK you basically never get letters now, it's a great place for uncontested white space.

Even junk mail is exciting.

I've received a few of those "windows & sidings" advertisements and marveled at the faux handwriting approach. I can admire the fact that they opted to make it look like it was handwritten.

However, I am not easily fooled. Being that I work with pens and handwriting all day long, I could tell that the advertisement was not sincerely and personally handwritten.

They made it look that way.

So, I'm thinking to myself, do I want to hire someone that is good at making phony appearances, or do I want someone who will do the real, honest work?

While it does attract attention because it looks like a handwritten note, I get the feeling that, especially with more people using this approach, it will come across as just another gimmicky sales tactic that contractors use in their direct marketing.

Now, imagine a new contractor coming to a neighborhood, taking a picture of someone's house from the outside. Then, they ask an AI image generator to put new windows or siding onto the image. Then, show that image to the homeowner. Do you offer financing? Take my money!

2-ish year lookback:

Stop paying attention to content that is less than 2,000 words or less than 1hr.

Long form only.

Yay useful as always - thanks 😎

After reading I googled "Ivy Lee Method" of productivity:"  
Then I chose the first result 
Which is a blog post by these guys https://tweek.so/
What an interesting product 🙂

Love your email, Neville.

As a long-time subscriber to your blog, I’m amazed at how you come up with thought provoking content each week. 

Someone I know went from not posting at all on LinkedIn to all of a sudden posting twice a day. 

A lot of the content is very generic and I’m really convinced it’s generated by ChatGPT. 

In your opinion, is this the way of the future for creating content? 
Or am I just stuck in year 2010 thinking postings should be original or if reposting then credit the author (as you do)?

I’d appreciate your insight. 

Mate, I Seriously love these emails. 

A significant refresh every Sunday getting inspired for the week.

Cheers

Big love from Australia

Thanks Neville. I enjoyed every bit of it. 
 
Things I wished I started doing consistently will be Writing more content on LinkedIn and twitter and actively learning COPYWRITING 

Awesome co-working group! I'm curious, when you get together like that, do you get a ton of work done, or is it less productive because you break off into conversation occasionally? 

Hey Neville, ready to share more about your new book...?

Breathing.

Hey, I see you've made it through the cold spell of Texas. 
Let's hope the rest of the country, and the animals, make it through the -50 windchill coming up.

I have a question, please about putting in copy to be reviewed.

If I recall, I can ask the group to take a look at a piece I'm putting together for a client. I would like a review just to make sure I'm introducing the company and its offerings clearly and simply to the audience.

I'll look at the website, but I wanted to confirm if there was a specific section.

Hi Neville,

In 2025 I’ll wish I stared being more consistent in interacting with people who work in my field.

What’s your answer?

And what’s your suggestion for others? Something they don’t know to start but will be super glad they do if they keep at it?

Chris