The S.W.I.P.E.S. Email (Friday February 17th, 2023)
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A fun email for Friday. I hope you enjoy!
Edition: Friday, February 10th, 2023
🎤 Listen to this email here:
This helpful magazine guide shows how to use a cast iron skillet...the guide is so good you can cut it out of the magazine and frame it.
I love when helpful information is so good it can be art!
It reminds me of this Guinness Oyster Guide that was designed for bars to clip it out of a magazine and frame it in the bar (and conveniently advertise Guinness to all the bar patrons)!
Here's an interesting thing about copywriting:
A lot of copy can be replaced by a simple image.
This one-image ad shows a great Before/After example of a shower that was old, but has been remodeled:
This is a perfect example of the classic copywriting advice:
SHOW, DON'T TELL!
The image does all the heavy lifting, not much need for additional copy!
....this other bathroom remodeling ad takes it even a step further, and cleverly uses "This Morning" and "Late Afternoon" in place of "Before and After."
By giving specific times this ad demonstrates not only that they can remodel a bathroom, but also how FAST they can remodel a bathroom!
I've watched some great documentaries lately and thought I'd share!
- Ms Cleo doc (HBO)
- Shaq doc (HBO)
- Bernie Madoff doc (Netflix)
- Playboy Hugh Hefner doc (Amazon)
- Dana Carvey Show doc (Hulu)
I had run out of documentaries to watch so I asked for recommendations, here's some of them you all wrote back:
- Man on Wire
- Operation Odessa
- My Octopus Teacher
- The Dissident
- Redeem Team
- Coinbase documentary
- Toni Morrison documentary
- The Elephant in the Living Room
- Pepsi, Where's My Jet?
- Full Swing
- Fire of Love
- Bill Russell doc
- The Great Hack
- (watched) Free solo
- (watched) Andre the giant
- (watched) Comedian by Jerry Seinfeld
- (watched) Stutz by Jonah Hill
I keep a list on my phone of docs to watch, hope this helps you add to yours!
Soon after this email goes out, I'm headed off to go to a friends bday party at this ranch in an undisclosed location!
Should be fun 🙂
I heard a friend talking about a daily check-in practice his team does at work called: P.E.I.
You rate each of these from 1-5:
Physical: How you feel physically.
Emotional: How you feel emotionally.
Intelligence: How sharp or clear you feel.
Everyday when they meet the team shares their PEI. This lets you know if someone is grumpy, or isn't 100% fit to do a certain task.
Years ago I made a small checklist to see why I would be grumpy on some mornings:
...however this PEI methodology is much simpler and better.
On a day where you are:
...that may not be the ideal day to do creative work. So you know you need to rest up and handle your life before you're at optimal creativity.
I thought this was a cool check-in practice and hope you try it out!
This interesting scribble shows you the different endings of surgical terms, and what they mean:
I learned something from this, but wish 12 year old Neville knew about this!
Then I could've invented terms like:
- Buttectomy: You cut your butt off.
- Buttplasty: You change the shape of your butt.
- Buttrraphy: You sew up your butt.
- Buttdesis: Your butt is stuck together.
Ok...that's enough for today, have a great Friday!!