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    The S.W.I.P.E.S. Email (Friday December 22nd, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Splurge✍
    Edition: Friday, December 22nd, 2023
    A fun email for Friday. I hope you enjoy!

     

    🎤 Listen to this email here:

    Swipe:

    Good morning! Let’s re-do this classic 1950’s David Ogilvy ad for Schweppes Tonic Water →

    Here’s the original…

    schweppes-ad-campaign-ogilvy-copywork.png

     

    Let’s give it a more modernized headline 😂

    Schweppes-ad-Headline.png

     

    What if we made it more seasonal and festive??

    Schweppes-ad-Festive.png

     

    Let’s give it a totally different 90’s vibe (AI):

    Schweppes-ad-redos-ai.png

     

    Let’s make it a little more eye-catching.
    …get it…EYE catching 😏

    Schweppes-ad-visual.png
     

    Let’s make it tropical feeling 🌴

    Schweppes-ad-tropical.png

    That was a fun exercise!  🙂

    Wisdom:

    I love seeing local flyers like this in the wild because :
    $2 worth of printing
    +
    $2 worth of tape
    =
    Thousands of eyeballs and thousands of dollars in revenue.

    comedy-show-flyer.jpg

    Interesting:

    Here's the world’s top podcasts from 2023:

    top-podcasters.jpg

    It's interesting that each one is from a specific individual:

    Picture:

    Saw my buddy @thesamparr taking an evening stroll with the baby, and definitely thought he was wearing a bullet-proof vest 😂

    sam-baby-gear.jpg

    Essay:

    Jay Leno accidentally gives some great marketing advice when talking about the CyberTruck's controversial design.

    Reminds me of the quote: "Dare to polarize; it's better to be loved by some and hated by others, than to be forgotten by all."

    jay-leno-animation.gif

    Jay Leno says: “I just watch people get angry and either hate it, or love it. Bob Lutz told me when the Viper came out, half the people hated it an half the people loved it. But we’re not selling cars to the half that hate it. If you have 100 people that means 50 of them are buying it.”

    It reminds me of this quote: “In a world full of ‘meh,’ be a ‘wow’. Blandness gets lost in the noise, but boldness has a chance to be heard.”

    And also this quote: “If you try to be everything to everyone, you’ll be nothing to no one. Dare to polarize; it’s better to be loved by some and hated by others than to be forgotten by all.”

    Splurge:

    Which of these is the better name for an agency that does newsletters and high converting content marketing?
    A.) Copy10x
    B.) Kopy10x
    C.) Email10x
    D.) Content Fun
    E.) CopyGang
    F.) Kontent
    G.) Optimize Upgrade
    H.) Upgrade
    I.) Upgraders
    J.) Generate
    K.) ConGen
    L.) Show Don't Tell
    M.) BuildUp
    N.) Rebuild
    O.) GoBig
    P.) BigCheck
    Q.) Create10x

    Reply and let me know which you like! Or you can tell me they're all "meh" or give me your own suggestion!
     

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora

    nev-head.webp

    153 Comments


    Recommended Comments



    A.) Copy10x
    B.) Kopy10x
    C.) Email10x
    D.) Content Fun
    E.) CopyGang
    F.) Kontent
    G.) Optimize Upgrade
    H.) Upgrade
    I.) Upgraders
    J.) Generate
    K.) ConGen
    L.) Show Don't Tell
    M.) BuildUp
    N.) Rebuild
    O.) GoBig
    P.) BigCheck
    Q.) Create10x

    - Anything 10x is cringy in the post-cliche marketing world. 🙃
    - BigCheck is this vibe too 
    - It’s problematic to use “gang” in an appropriative way. Steer clear. 
    - ConGen is a nerd convention, GenCon. It won’t conjure a marketing reference. 
    - Show Don’t Tell gives sketchy vibes 
    - Kontent will have you spelling out the name constantly. 
    - Content Fun is a unique cute tone but also not representative of valuable work 
    - Meh about all Upgrades. Phone companies stole it. 

    Generate is the only one here that feels close to the work while still being positive in nature. 

    Link to comment

    Hi again Neville,

    I've come up with some names for your agency. Let me know what you think. My favorite is Kingpin Kopy!

    1. Kingpin Kopy/ Kingspins of Copy
    2. Killer Kopy
    3. Kickass Kopy
    4. Kopy Kings
    5. Lords of Kopy
    6. Kopy Lords
    7. Gods of Kopy
    8. Genius Kopy
    9. Clever Copy
    10. Kopy that Kills
    11. Kopy that Krushes
    12. Kool Kopy
    13. Breakthrough Kopy
    14. Powerhouse Kopy
    15. Kaptivating Kopy
    16. Captains of Copy
    17. Knockout Kopy
    18. Warlord of Words
    19. Word Warriors

    Link to comment

    ContentWise
    ContentCrafters
    ContentGuru
    WiseWordsMedia
    CleverContent

    Also favorite from the original list: Copy10X

    Edited by William Candelaria
    Link to comment

    Great newsletter! CopyGang was my fav from the list. 

    Some other ideas:

    • Convert10x

    • LeadJuice

    • CopyGuru

    • CyberGrowth

    • CopyMagicians

    • WizKidCopywriting

    • Snappy

    • Klarity

    Link to comment

    In the spirit of your re-do of the classic 1950’s David Ogilvy ad, I'd like to exercise my creative muscles too. Perhaps, it'll be fun. Or a solid proof of the lack of the said muscles, who knows 

    Ready? 

    Here we go!

    a) Copyhigh

    b) Get drunk on great copy 

    c) Copy that sticks 

    d) I'm officially out of ideas and the other variation of copy high is ringing in my head: Intoxicating copy!!! 

    Happy holidays! 

    P. S: I'm totally aware you might be getting hundreds and hundreds of reply guys who may have really amazing suggestions for the content agency name. And there's a big fat chance you may never even see my email in that huge pile. But it was fun emailing you, at least...... for me. 

    I'd have further gone into great details over the specific reasoning behind each name. But I'm sparing you the torture since you've brightened up my countless Fridays. 

    Link to comment

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