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    The S.W.I.P.E.S. Email (Friday July 12th, 2024)

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    Edition: Friday, July 12th, 2024
    An educational (and fun) email by Copywriting Course. Enjoy!

     

    🎤 Listen to this email here:

    Swipe:

    Look at this insane stat that shows barely 2% of people reading Reddit post:

    reddit-posters.webp

    This backs up the concept of The 90-9-1 Rule that states:

    90% of people just lurk:

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    9% of people casually participate:

    5_bored-scrolling-tying-looking-up.gif

    1% of people create most content:

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    Let that sink in next time you consume or make content. It's 1% or 2% of the people you're listening to. 

    Wisdom:

    This interview was so full of awesome nuggets (read my personal notes from it here):

    How to scale up a business with Ayman Al-Abdullah (lessons from getting to $100m/yr). Watch it on YouTube here:

    Ayman Al-Abdullah was the CEO of AppSumo who got it on track to doing over $80m in a single year, then became a meme lord, then started Agoge Consulting and is doing great getting CEO’s as clients.

    Interesting:

    This is The Austin skyline only 2 years apart seen from my balcony:

    austin-skyline.jpg

    I tried to line up the picture better here:

    GRlQGEjbMAERldX.jpg

    Pretty crazy that's only 2 years.....and you can't even see a bunch of other buildings and construction being blocked out by all the other buildings 😳

    Picture:

    Here's me and my buddy doing handstands on the beach over 4th of July!

    That's me on the left!
    handstands-4th-of-july.jpg

    Essay:

    I thought this was a super cool way to scout for business as a new freelancer:

    This guy goes around updating people's YouTube thumbnails for free. This has two big benefits: 
    1.) Shows the person your work. 
    2.) Shows OTHERS your work.
    Check out what he sent:

    thumbnail-before-after.webp

    What a great way to start building a portfolio of work AND grabbing eyeballs of potential customers!
     

     

    Splurge:

    This is every piece of software we use to run SwipeFile and CopywritingCourse.com:

    • Camtasia for video editing.
    • Video studio rental in Austin for interviews.
    • Home studio for doing podcasts and recording trainings.
    • Canva for images.
    • Convertkit for email.
    • InvisionCommunity for CC Members area.
    • WPengine for hosting.
    • Awesome Screenshot for screengrabs.
    • Google Docs (free) for notes.
    • Slack (free) to connect with employees.
    • Hypefury for scheduling social media posts.
    • Zoom for Office Hours.
    • Focus45 to keep focus.
    • Calendly for scheduling meetings.
    • ChatGPT Pro for brainstorming.
    • Edit any website for showing changes to websites.
    • Ahrefs for SEO research.
    • Figma for landing pages.
    • LeadPages for landing pages.
    • Framer for our /join page and /agency page.
    • CaptivateFM for podcast hosting.
    • Quickbooks for accounting.

    Have a great Friday!

    Sincerely,
    Neville Medhora

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    P.S. Checkout some wins from Copywriting Course members:

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    4 Comments


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    • Administrator

    Bahhahahah you like my magnificient editing skillz?? 

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    Guest Michael

    Wow...I can't believe the difference in the Austin skyline.  And, I love the Reddit graphic.  Great Swipe addition.

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    • Administrator

    Thanks so much Michael, it's pretty impressive to see such rapid building!

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