The S.W.I.P.E.S. Email (Friday July 12th, 2024)
Edition: Friday, July 12th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!
🎤 Listen to this email here:
Swipe:
Look at this insane stat that shows barely 2% of people reading Reddit post:
This backs up the concept of The 90-9-1 Rule that states:
90% of people just lurk:
9% of people casually participate:
1% of people create most content:
Let that sink in next time you consume or make content. It's 1% or 2% of the people you're listening to.
Wisdom:
This interview was so full of awesome nuggets (read my personal notes from it here):
How to scale up a business with Ayman Al-Abdullah (lessons from getting to $100m/yr). Watch it on YouTube here:
Ayman Al-Abdullah was the CEO of AppSumo who got it on track to doing over $80m in a single year, then became a meme lord, then started Agoge Consulting and is doing great getting CEO’s as clients.
Interesting:
This is The Austin skyline only 2 years apart seen from my balcony:
I tried to line up the picture better here:
Pretty crazy that's only 2 years.....and you can't even see a bunch of other buildings and construction being blocked out by all the other buildings 😳
Picture:
Here's me and my buddy doing handstands on the beach over 4th of July!
That's me on the left!
Essay:
I thought this was a super cool way to scout for business as a new freelancer:
This guy goes around updating people's YouTube thumbnails for free. This has two big benefits:
1.) Shows the person your work.
2.) Shows OTHERS your work.
Check out what he sent:
What a great way to start building a portfolio of work AND grabbing eyeballs of potential customers!
Splurge:
This is every piece of software we use to run SwipeFile and CopywritingCourse.com:
- Camtasia for video editing.
- Video studio rental in Austin for interviews.
- Home studio for doing podcasts and recording trainings.
- Canva for images.
- Convertkit for email.
- InvisionCommunity for CC Members area.
- WPengine for hosting.
- Awesome Screenshot for screengrabs.
- Google Docs (free) for notes.
- Slack (free) to connect with employees.
- Hypefury for scheduling social media posts.
- Zoom for Office Hours.
- Focus45 to keep focus.
- Calendly for scheduling meetings.
- ChatGPT Pro for brainstorming.
- Edit any website for showing changes to websites.
- Ahrefs for SEO research.
- Figma for landing pages.
- LeadPages for landing pages.
- Framer for our /join page and /agency page.
- CaptivateFM for podcast hosting.
- Quickbooks for accounting.
Have a great Friday!
Sincerely,
Neville Medhora
P.S. Checkout some wins from Copywriting Course members:
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