.Even in 1964 some companies were touting "low calorie" options, like this Tab Cola ad from 1964 showing how it has only 1 calorie:

My favorite part of this ad is how the cola is poured in a wine glass to look fancy 😂

The dumbest people I know use big words to mask their dumbness. 

The smartest people I know use simple words, and are good at making simple analogies anyone can understand.

For example, the famous physicist Richard Feynman was famous for being able to explain complex topics in a very easy way. 

He explains thermodynamics here as jiggling balls: 

Written out it looks simple too!

Much of copywriting is noticing what makes you :
• Click
• Sign up
• Buy
• Laugh
• Or say, "Woah!"

So whenever you see something like this, save it! Take a picture or screenshot and store it in a file.

I do this regularly and post it on SwipeFile.com.

For example I like these ads, so I'll add them to Swipe File for future reference:

Then when I need to reference these, I can go to the Print Ads section and look em up. 

It's my own Swipe File and it's public for anyone to use. Enjoy!

Roughly 10% of the time in my home gym is now spent in VR:

Some of the games I play to get the body moving are:

• Beat Saber
• Thrill of the Fight
• Gun Club VR

Using VR in a big empty space makes it so much more immersive as you can freely walk around and explore. It's pretty fun!

The transition to the Metaverse is slowly happening 😬

You can add "Generators" or "Calculators" to your content to leap ahead of other posts in the search engines. 

Pro's:
✔️ A calculator can make your content stand out.
✔️ A generator can "do the work for them" making it more useful.

Con's:
𝙓 May not be the best traffic.

Here's three examples →

The "Death Calculator"

Visits: 19,586/mo
Ranking Keywords: "When will I die?"

I've planned my death at 85 years old, so I made this for myself, however this calculator and data took on a life of it's own bringing in ~20,000 visits per month.

The "Podcast Name Generator"

Visits: 3,018/mo
Ranking Keywords: "Podcast name generator"

People use this to generator podcast names. It's a helpful tool, but converts very little of the traffic to email signups or customers.

The "Monthly Recurring Revenue Calculator"

Visits: 300/mo
Keywords: "Recurring Revenue Calculator"

I was playing around with membership models and made this for myself to see how much income is possible at different prices and member sizes.

If you're interested in my thoughts (good & bad) on making calculators, and more technical details how to make them, listen to the podcast here.

These calculators can turn your content from just a blog post into a genuinely helpful software tool!
 

For people who build courses or digital products, this is often the path that takes:

→ Build a course
↪ Build several courses
↪ Have too many courses, gets confusing
↪ Bundle all courses
↪ Move to monthly/yearly membership or community

It looks like this: