This is an old ad for Hasselblad cameras that's performing what's known as "Price Justification."

Price justification is how you explain your product costing 10X more than a competitor.

Here’s some examples of Price Justification for a camera:
• “This is what Steve Spielberg uses to film”
• “Hasselblad cameras were used on the moon”
• “The lenses take 3 months each to make”

These are many "features" that allow businesses to charge more money for a product, such as:

• Rarity: Only a few will be made, like small batch whiskey.
• Organic: It costs more money to produce and is better for you.
• Exclusivity: If an old product is discontinued. Like classic cars.
• Handmade: Harder and longer to make things by hand.
• Fame: If the person/thing is famous and well known.
• Art: If something is “art” there’s technically no price ceiling for it.
• Punctuality: It's always delivers on time.
• Speed: If your product is faster than others.
• Higher Quality: Like Ikea vs West Elm.
• More Features: If your product can do more things that are useful.
• Less Features: Simplifying a product can add value. Like Apple.
• Trust: If your product/company are more trustworthy than others.
• Talent: Some services just have better people.
• Brand Recognition: If your product has cache. Like Gucci.
• History: If there is some historical value to the product.
• Just Charging More: Sometimes you can simply just charge more to appear luxurious.
• Convenience: Being in right place, right time. Like airport stores.
• Monopoly: If you’re the only provider, you can keep prices high.

You can also combine these qualities together to create a “Premium” product that's higher priced than competitors.

One reason people get so-called "Writer's Block" is they are trying to write a SINGLE perfect post.

For example when people try to craft a cold email, they get scared it won't work.

This is why we always encourage people to write 3 drafts:
• Long
• Medium
• Short

1.) Start by writing long.
2.) Then whittle it down to medium.
3.) Then whittle it down to short.
4.) Send 10 of each.
5.) Then pick the winner.

My friend Nick Gray does parties all the time. He always tries to invite ppl who don’t all know each other.

• Does roughly 3 ice breakers per party
• Makes everyone wear name tags

It almost seems funny at first, but is 10X easier to meet people you don’t know and have conversations!

Pro-Tip: Allow OTHER PEOPLE to throw parties at your place, you do very little of the work, and get major cred 😛

I saw this bag in the wild. When someone was designing this bag, they HAD to know it looks like a blob fish right?? 😂

The term for this phenomena of "something that looks like a face" is called Pareidolia.

Here's other random things that look like funny faces 😂

YouTube video traffic is like SEO traffic: Make it once and it chugs along steadily.

In last 30 days this Codie Sanchez interview we recorded months ago brought in:
• 5,553 views
• 1,300 hours of watch time
• 75 subscribers

Even after not posting on YouTube for 2 months the platform keeps promoting and building an audience.

It's a stark contrast to other social channels which drop off a cliff if you don't frequently post.

Question for the writers on this email list:

Who do you have review your copy before publishing it?

Reply to this post and let me know!
A.) Write it, and don't get feedback from others.
B.) Write it, and show it to other writers.
C.) Write it, and show it to co-workers.
D.) Some other process? Reply and let me know!