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    LinkedIn Prompts

    • Neville
    • Neville
    • Last Updated:
    Here's some helpful prompts to creating content on LinkedIn. Scroll through them to get ideas on what to post.

    #1.) Share a story about your first time doing something that’s part of your job

    image for step 1

    Why it’s great: 

    • It’s specific: cold outreach to Michael Jordan at 7 years old.
    • It’s relatable: if you grew up in the 90s and liked basketball, you might have thought about doing this too.
    • It’s relevant: cold outreach is now part of this guy’s job.
    • It SHOWS instead of just telling. He quotes the original letter.
       

    #2.) Reshare someone else’s content

    image for step 2

    Why it’s great: 

    • It shouts out the original poster. 
    • It shows something visual (the billboard).
    • It’s the equivalent of sharing a nice review. 
    • It’s timely (just a few hours after the original post).

    #3.) Share a statistic about your industry

    image for step 3

    Why it’s great: 

    • It shares an interesting stat (top 10% of pods get ~250 listens/episode).
    • It explains why the stat is relevant.
    • It tells you what to do next.

    #4.) Make a list of your favorite resources

    image for step 4

    Why it’s great: 

    • It starts with a promise: (“these books will level up your marketing game”)
    • It clearly lists 7 books with the authors.
    • It includes a brief reason why each book matters.
       

    #5.) Make a list of your favorite resources

    image for step 5

    Why it’s great: 

    • It makes a promise: “Write quickly and effectively”.
    • It makes it simple: “Use these 7 software tools”.
    • It features a carousel of simple, clear images that stand out on a LinkedIn feed.
    • Each image includes a one-line reason why each tool is useful.
       

    #6.) Share a screenshot with callouts

    image for step 6

    Why it’s great

    • It documents an important recent change (Google’s latest update).
    • It SHOWS the change in action with a screenshot.
    • It’s short and direct, no fluff.
       

    #7.) Share a company win

    image for step 7

    Why it’s great:

    • It drops a bunch of impressive names.
    • It announces a big win for the company (they made the semifinals!).
    • It links out to an interesting “more info” video.
       

    #8.) Celebrate career milestones

    image for step 8

    Why it’s great:

    • It announces his new job to the LinkedIn audience. 
    • It shouts out a couple of new team members. 
    • It’s a nice way to share positive personal/professional news. 

    #9.) Welcome one of your new team members

    image for step 9

    Why it’s great: 

    • It introduces Chrissy with a nice, branded photo.
    • It includes more about her personal interests outside of work.
    • It makes the brand sound human and warm. 

    #10.) Teach a simple lesson

    image for step 10

    Why it’s great:

    • It calls out why podcast appearances are important.
    • It gives you 3 simple ways to prepare for the podcast interview.
    • It links back to a podcast that goes deeper on this topic

    #11.) Teach a simple lesson

    image for step 11

    Why it’s great:

    • It mentions a popular, relevant show that many people on LinkedIn have probably watched (Shark Tank).
    • It hooks into a specific point in every episode - when the founders get grilled about their financials.
    • It mentions 7 specific questions that summarize a strong handle on financials.
       

    #12.) Give career advice based on your experience

    image for step 12

    Why it’s great: 

    • It summarizes the highlights of a 15 year career.
    • It reflects on a specific question: “Do you actually need a career pivot right now?”
    • It turns the focus onto the reader with 5 tips to reinvent your career.

    #13.) Share a specific process your team use

    image for step 13

    Why it’s great:

    • It calls out an important milestone, the end of Q2.
    • It lists 6 actions you can focus on to have a healthy process.
    • It’s positive and motivational.

    #14.) Share your team’s research

    image for step 14

    Why it’s great:

    • It’s specific and tells you exactly what to do (“Start cold calls with ‘How’ve you been?’”).
    • It includes an important stat to back up their recommendation. 
    • It explains why the recommendation works at a psychological level. 

    #15.) Share an observation about the personalities of the people you work with

    image for step 15

    Why it’s great: 

    • It’s well-formatted and easy to read.
    • It’s counterintuitive. 
    • It prompts the reader to reflect and engage. 
       

    #16.) Share a photo of your workspace

    image for step 16

    Why it’s great:

    • It calls out people that make working from home with kids look neat and easy.
    • It shows a more realistic and relatable version of working from home with kids.
    • It’s funny.
       

    #17.) Share a photo from a meeting or event

    image for step 17

    Why it’s great:

    • It includes several photos that show off different elements of the event. 
    • It includes a warm backstory about the friends coming together.
    • It’s a positive way to show off some authority without sounding like she’s bragging.

    #18.) Share a client win

    image for step 18

    Why it’s great:

    • It celebrates someone else (and tags them).
    • It’s subtle proof that Tina is good at what she says in her tag line (“book launch specialist”).
    • It’s visual.

    #19.) Share specific results you’ve gotten from a specific tool

    image for step 19

    Why it’s great:

    • It mentions how long he’s been using the tool.
    • It mentions a specific positive outcome (he got his first comment on a proposal).
    • It mentions several important stats that relate to his goal with this tool. 

    #20.) Share your goals in public (and update them)

    image for step 20

    Why it’s great: 

    • It’s celebrating a big achievement.
    • It recaps his goals from the beginning of the year.
    • It includes a screenshot that proves his big claims. 
       

    Quick Jump

    1. #1.) Share a story about your first time doing something that’s part of your job
    2. #2.) Reshare someone else’s content
    3. #3.) Share a statistic about your industry
    4. #4.) Make a list of your favorite resources
    5. #5.) Make a list of your favorite resources
    6. #6.) Share a screenshot with callouts
    7. #7.) Share a company win
    8. #8.) Celebrate career milestones
    9. #9.) Welcome one of your new team members
    10. #10.) Teach a simple lesson
    11. #11.) Teach a simple lesson
    12. #12.) Give career advice based on your experience
    13. #13.) Share a specific process your team use
    14. #14.) Share your team’s research
    15. #15.) Share an observation about the personalities of the people you work with
    16. #16.) Share a photo of your workspace
    17. #17.) Share a photo from a meeting or event
    18. #18.) Share a client win
    19. #19.) Share specific results you’ve gotten from a specific tool
    20. #20.) Share your goals in public (and update them)

     

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    The S.T.U.P.I.D. Email (Friday August 5th, 2022)

    (Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
    This is a fun email for Friday August 5th, 2022. Hope you like it 🙂
     

    🎤 Listen to this email here:

     

    #1.) Swipe:

    Today's swipe is super exciting...... colorful bar charts! 😂

    These are two examples of easy bar charts that also have color-matching company logos on them. 

    I like these because they show a lot of information in a single image.

    This chart shows how many franchises different restaurants have:

    bar-chart-brands.webp

    This chart show the greatest company acquisitions, and has nice color-matching logos of the companies at the bottom:

    bar-chart-aquisitions.webp

    In one simple image so much data is visualized!

    #2.) Thought:

    What’s a weird way a customer uses your product? 

    Here's a quick example:

    In college I ran an eCommerce site "House Of Rave" that sold light up and glow stuff. One of my best sellers was these "Finger Lights" that I assumed 16 year old ravers used like this:

    finger-lights.webp

    rave-party.jpg

    One day a plumbing company bought 50+ packages of these finger lights. I was a little confused by the order, thinking it was fraudulent, so I called them up to ask why they purchased these... 

    Their reply was very interesting. They said:

    "Our plumbers have to climb under sinks and cabinets and they can't see because it's dark, and sometimes their headlamp light can't reach what they're working on, so they put these finger lights on their fingers to light things up." 

    This was fascinating, and I added this use case to the product page. 
    More importantly this lesson taught me to think about "target audiences."

    I used to think 16 year old ravers were my target audience, but they could barely afford $20 per order.

    However I would get $1,000+ orders from wedding & party planners, so I started focusing on that!

    A wedding planner ordered several hundred of these little LED lights designed to light stuff up:

    light-up-for-weddings.webp

    She bought 500+ of them for a wedding:

    wedding-table-lights.jpg

    It was only 1 customer, with a single product order....so on my end this was a simple-yet-very-profitable order. 

    I never thought a RAVE COMPANY would morph into a party planner company, but alas thats where the money came from when I focused on the right target audience. 

    In the end if I got ONE order from an events company, it would far eclipse the profit from 100 orders from ravers.

    #3.) Uplifting:

    There's "technically" a holiday that happens everyday of the week. 

    We made a big list of holidays for my own reference. We compiled them all into one image:

    the-big-list-of-holidays.png

    These are all "novelty holidays" but more importantly are the major holidays. 

    After creating 1,000's of campaigns for holiday sales, I'd say these are the best sellers:

    major-holidays.png

    Have a happy Single Working Women's Holiday today!! 

    #4.) Picture:

    In my experience Twitter as a platform has the fastest "Virtual-to-In-Real-Life" times ever. 

    Recently I co-worked with @theKevinShen  (who designs home office studios) from a simple Twitter message:

    kevin-shen.jpg

    Then later that day @Danmcdme introduced me to @jayclouse and we scheduled a podcast within minutes. 

    dan-intro-tweet.jpg

    While it's easy to criticize social media, I'd argue social media creates more IRL interactions than anything else: 

    • Facebook Event invites
    • Instagram events pages
    • Finding people you have similar interests and meeting up
    • Introductions
    • Watching people's videos/pods/posts and getting to know them
    • Sharing photos with friends/fam

    Think of the vast amount of ways social media ENHANCES real life. 

    It's kind of cool to hate on social media these days, but it IS pretty cool in a lot of ways.

    #5.) Interesting:

    We created a public /stats page to track all this stuff:
    → Copywriting Course website stats
    → Swipe File website stats
    → YouTube channel stats
    → Twitter Stats

    I want to publicly track all this stuff in order to improve it even further.

    You're welcome to snoop through:
    Copywritingcourse.com/stats

    stats.gif

    July 2022 Copywriting Course Community Stats:
    • 1,464 posts
    • 2,432 likes
    • 197,826
    • 1,244,048

    community-image.jpg

     

    July 2022 CopywritingCourse.com website stats:
    • 119,589 visits
    • 52,902 organic search visits
    • 3,257 social visits

    FZF4As1XwAARtY-.jpg

    July 2022 SwipeFile.com Stats:
    • 58,353 views
    • 10,266 organic search views
    • 2.6 pages per session

    swipefile-image.jpg

    July 2022 YouTube.com/Kopywriting Stats:
    • 78,200 total subs
    • 2,551 new subs
    • 71,790 views
    • 5,438 hours watch time

    youtube-stats.webp

    July 2022 Twitter.com/nevmed Stats
    • 23,800 followers
    • 1,196 profile clicks
    • 50,100 profile visits
    • 196,000 Tweet impressions

    twitter-image.jpg

    Future goals for the remainder of 2022:
    • 100,000 Twitter
    • 100,000 YouTube
    • 200,000/mo relevant search traffic with 2% conversion
    • Be on one podcast per week 

    If you have a podcast or webinar series you'd like me to appear on, reply and let me know, I'd love to connect!

    #6.) Drawing:

    This is a great drawn ad for Alka-Seltzer from 1959 that clearly shows:
    • What the product is for.
    • What the product looks like.
    • What the packaging looks like.
    • How to use it (by dropping it in water).

    alka-seltzer-ad-boarder.jpg

    alka-seltzer-ad.jpg

    Sincerely,
    Neville Medhora -     CopywritingCourse.com | @NevMed

    nev-head.webp

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    The S.T.U.P.I.D. Email (Friday July 29th, 2022)

    (Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
    This is a fun email for Friday July 29th, 2022. Hope you like it 🙂

     

    🎤 Listen to this email here:

    Swipe:

    When I first saw this ad, I just HAD to read the fine text to figure out what the hell a "Lobster Test" was (turns out they just put the watch on a lobster claw to see if it would come off, break, or skip) 😂

    That's a clear form of getting people down "The Slippery Slope."

    timex-lobster-print-ad.jpg

    This slide is a good way to think of the "Slippery Slope"

    slippery-slope.jpg

    Thought:

    Some of the things that make a good writer, or good communicator are these things (IMO):

    1. You Have Life Experiences 
    2. You're Hella Curious 
    3. You Have Variety of Skills 
    4. You Write Even For No Income 
    5. Writing Is Something You MUST Do 
    6. You Have A Unique Perspective 
    7. You Get “Strange Satisfaction” From Writing

    Uplifting:

    Here's a quick life assessment: 

    Rate these three areas of your life from 1 to 5: 
    • Health: Rate 1-5 
    • Wealth: Rate 1-5 
    • Love: Rate 1-5 

    health-wealth-love-new.webp

    Start improving the lowest ranking one today. 

    Try it!

     

    Picture:

    I'm reading this book "On Writing Well" by William Zinsser, and I saw this great quote and related photo:

    “In this photo E.B. White has everything he needs: a writing implement, a piece of paper, and a receptacle for all the sentences that didn't come out the way he wanted them to.”

    writing-william.jpg

    Interesting:

    When trying to cold-outreach to someone, every "meeting request" email typically has 4 main sections:

    1.) Relevant subject line 
    2.) Intro with personalization 
    3.) Reason for reaching out 
    4.) Call To Action (CTA) 

    It looks like this:

    meeting request-email.jpg

    If you’re trying to get a meeting over email, we just put together roughly ~19 email templates to borrow from (including many used to score major Fortune 500 b2b sales) right here:

    emails-templates.webp

    email-template-17.webp

    See the full set of email templates here:
    copywritingcourse.com/blogs/83-meeting-request-email

    Drawing:

    Around 1980 Dr. Robert Plutchik invented "The Feelings Wheel" which was designed to help patients identify their feelings and where they stem from. 

    For example you can use the wheel to identify:
    1.) "I am angry"
    ⬇
    2.) "Specifically I feel let down"
    ⬇
    3.) "I am resentful"

    feelings-chart.jpg

    I like this wheel because it's useful at finding the right words to describe feelings, but also its interesting "circle shape" conveys sooooo much information in one image.

    I posted this on Twitter, and  Kamphey the Google Sheets Wizard re-made this into a Google Spreadsheet!

    google-spreadsheet-kamphey.webp

    That's the cool thing about Twitter....you share ideas, and mash-ups of them happen so quickly. Neat!

    Sincerely,
    Neville Medhora -     CopywritingCourse.com | @NevMed

    nev-head.webp

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