Using images to display info is often much better than trying to explain with words!
The best combo is using an image to convey the initial concept, then using copy to back it up or tell stories.
For example this image of "inflation" visualized:
Explain "unbundling" is easily conveyed in this graphic showing the unbundling of Excel Spreadsheets:
Or what about this classic image of unbundling Craigslist:
Imagery works especially well in health. Checkout this image which educates you on calories in one glance. A chart like this is what made me realize how bad some foods were compared to others:
This image visually shows how people who take notes move faster towards wisdom than someone who reads-and-forgets:
And ultimately if you can't use a good visual, then use an analogy like this!
Moral of the story: I think good copywriters should also know how to make images!