Do you know what a "Brand Board" is? 

It's a simple guide for your website that contains all the common colors, fonts, layouts, and imagery to keep your brand consistent. 

Here's the typical structure of a brand board:

Here's a couple of examples of filled out brand boards. You can see the "mood" of each board created by the different colors and fonts:

I'm personally going to get a Brand Board designed for Copywriting Course and Swipe File and implement a similar brand/look across them:

If anyone does this professionally, I'd be interested in engaging with you! Email me back.

**BONUS POINTS if we can mock up the styles directly in Chrome DevTools with CSS to see it live.
 

The goal of great copywriting is to take what’s in your brain, and transfer it to someone else's brain in the most efficient & sticky way:

This is a really high-converting email signup pop-up on Copywriting Course to get people to the weekly newsletter. It’s a pretty simple structure: 

• [Headline] 
• [Fun GIF] 
• [3 Bullet Points Why To Sign Up] 
• [Email Enter]

Email pop-ups don't *always* need to be complex!

I like how this one image represents a complete style-guide for a 1920’s era man with this simple chart. 

A bunch of information is easily displayed through this chart!

A few years back I hired a stylist who bought be a whole “men's basic wardrobe.” 

It was clear I had no idea how to put together an outfit, so she made me a visual style guide:

Checkout this trend chart for these different terms:

🟦 = “Conversion Rate Optimization”
🟥 = “Copywriting”
🟨 = “Digital Marketing”

It's surprising how much larger the term “Digital Marketing” is over the others!

This is because "Digital Marketing" is a general term describing any marketing that happens on the internet. 

If we were to break it down it'd probably look something like:

Generally the way to "break into" a big industry like digital marketing is to get pretty good at 1-to-3 of the skills that make it up. 
 

Maybe like:
• Be 75% good at copywriting.
• Be 55% good at social media.
• Be 80% good at making a Shopify store.

Daisy-chaining several skills together is an extremely powerful way to be "good" at an industry.
 

Want a piece of copy reviewed by myself and other professional writers?

We have an intake form here:

The form creates a thread where myself, the writers, and the community give you feedback on what to improve, and re-do whole sections if needed. 

It's like a factory for getting specific pieces of your digital marketing re-done: