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The S.W.I.P.E.S Email (Friday August 11th, 2023)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Splurge✍
A fun email for Friday. I hope you enjoy!

Sponsored by ConvertKit: What we use to send this newsletter!
Edition: Friday, August 11th, 2023


🎤 Listen to this email here:

#1.) Swipe:

Do you know what a "Brand Board" is? 

It's a simple guide for your website that contains all the common colors, fonts, layouts, and imagery to keep your brand consistent. 

Here's the typical structure of a brand board:


Here's a couple of examples of filled out brand boards. You can see the "mood" of each board created by the different colors and fonts:


I'm personally going to get a Brand Board designed for Copywriting Course and Swipe File and implement a similar brand/look across them:

Copywriting-course-brand.jpg  swipe-file-brand.jpg

If anyone does this professionally, I'd be interested in engaging with you! Email me back.

**BONUS POINTS if we can mock up the styles directly in Chrome DevTools with CSS to see it live.

#2.) Wisdom:

The goal of great copywriting is to take what’s in your brain, and transfer it to someone else's brain in the most efficient & sticky way:


#3.) Interesting:

This is a really high-converting email signup pop-up on Copywriting Course to get people to the weekly newsletter. It’s a pretty simple structure: 

• [Headline] 
• [Fun GIF] 
• [3 Bullet Points Why To Sign Up] 
• [Email Enter]

Email pop-ups don't *always* need to be complex!

#4.) Picture:

I like how this one image represents a complete style-guide for a 1920’s era man with this simple chart. 

A bunch of information is easily displayed through this chart!


A few years back I hired a stylist who bought be a whole “men's basic wardrobe.” 

It was clear I had no idea how to put together an outfit, so she made me a visual style guide:


#5.) Essay:

Checkout this trend chart for these different terms:

🟦 = “Conversion Rate Optimization”
🟥 = “Copywriting”
🟨 = “Digital Marketing”


It's surprising how much larger the term “Digital Marketing” is over the others!

This is because "Digital Marketing" is a general term describing any marketing that happens on the internet. 

If we were to break it down it'd probably look something like:

Colorful 8 Wheel of Life Diagram Graph.png

Generally the way to "break into" a big industry like digital marketing is to get pretty good at 1-to-3 of the skills that make it up. 

Maybe like:
• Be 75% good at copywriting.
• Be 55% good at social media.
• Be 80% good at making a Shopify store.

Daisy-chaining several skills together is an extremely powerful way to be "good" at an industry.

#6.) Splurge:

Want a piece of copy reviewed by myself and other professional writers?

We have an intake form here:


The form creates a thread where myself, the writers, and the community give you feedback on what to improve, and re-do whole sections if needed. 

It's like a factory for getting specific pieces of your digital marketing re-done:


I hope you enjoyed these Friday tid-bits!
Neville Medhora



Recommended Comments

  • Moderator

Love this definition of copywriting:

"The goal of great copywriting is to take what’s in your brain, and transfer it to someone else's brain in the most efficient & sticky way."

Efficient and sticky. Perfect!

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Great stuff this week. Specifically, when it comes to email popups I feel like the most important step in getting people to hand over their email happens before they see it - personal branding/giving value. The only reason I signed up when prompted on your site is that I love your copy advice on YouTube and your blog. 

Context also matters, right, so the funny gif is really on brand for you, but probably wouldn't do so well on a medical website.

Do you have any idea as to what the popup conversion rate is looking like today? The last data I saw from Sumo was like 3%, but that was in 2019 or something?  For the last few years, I feel like blogs have been over-saturated with popups (for obvious reasons: they work) and Xing out of them has become an almost unconscious habit, so I wondered if there's a downward trend.

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  • Administrator

Thank you Olman, high praise coming from you who is *familiar* with big newsletters!

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The brand board was fun to make! I had never heard of them. I enjoyed pulling together my brands each onto one page. (It was hard to narrow down colors for the store, since I carry every color--so I went with the color vibe.) 

I've attached mine for my knitting patterns (Really Clear Designs) and my store (Stitch Your Art Out). I was surprised that there were differences--but there absolutely were. 

image.png.  image.png

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  • Administrator

Hey Cynthia those look super helpful to have for whenever you're creating designs or making your emails/website/marketing!!

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