Split tests. They’re often not very accurate, but they are fun to perform! Also if you do them correctly, they can be very profitable.
If you’re careful to perform your split test with small changes, with similar calls to action, and over 1,000’s of views, then they can be very telling. Just for fun I’m posting the results of a small test we did on the Kopywriting Kourse Home Page.
We split tested 4 different variations of the page:
- Version A: Neville Head + Email Signup
- Version B: Neville Wall + Email Signup + Phone Signup
- Version C: Animated Figure + Email Signup + Phone Signup
- Version D: Neville Head + Email Signup + Phone Signup
We wanted to get a rough idea of which two we should select, so this test was ran across roughly 6,500 unique visits.
Results of this 4-way split test:
|A: Nev Head + Email||2,090||222||10.62%|
|B: Nev Wall + Phone||1,162||90||7.75%|
|C: Animated + Phone||1,105||110||9.95%|
|D: Nev Head + Phone||1,048||83||7.92%|
The winners of this split test were A and C.
The email-only form with my face looking at it did the best, HOWEVER, it was missing a crucial thing we wanted from this test: PHONE NUMBERS!
This was not what we wanted, as getting a complete set of contact information was more important to us than slightly more emails (which a percentage of are often not very responsive).
So we selected the top performing pages with phone numbers, then had to further test these pages to make sure we got the right one to display to all homepage visitors.
So we did another Split Test with the top phone number collecting pages (C vs D):
Will the Animated Dude or the Neville Head do better??
Since this was our home page, and most of our signups come from here, we wanted to further split test the page. So we ran Version C and Version D against each other for roughly 30,000 unique visits to the homepage, and here were the results:
|C: Animated + Phone||13,245||1,336||10.08%|
|D: Nev Head + Phone||12,938||1,108||8.56%|
The Animated Dude was the winner with 10.08% !!