Neil runs a company called FlackBox that sells very technical training. This is hardcore technical training for Cisco and NetApp enterprise software. He only sells two training courses:

#1.) A $10 Cisco CCNA (routing a switching) course:

#2.) A $190 NetApp training course:

Well recently Neil's company got acquired by larger company Digital Revolver, so he decided to do a quick flash sale of his two courses. This acquisition happened very quickly, and Neil realized he had less than a week to sell his courses before he had to pull them off his website and transfer ownership. So Neil decided to get some copywriting help from Copywriting Course on how to structure this flash sale and write the emails. He bought the Copywriting Course and 2 consulting sessions with Neville for this. So with a little guidance from Copywriting Course an email sequence with 4 emails (there were only 4 days left for Neil to sell his product) was created:

neil-sale-results Just 4 simple emails created $27,802 in 4 days.

What's interesting to note is Neil (and his company FlackBox) don't have a "wacky" or "funny" writing style, but good copywriting principles carry over into any businesses regardless of their front-facing image. So let's give a round-of-applause to Neil for allowing us to publish this information (as most business owners rarely give out this much private information). Below you can see the hand-crafted sales emails made with relatively plain language, yet good copywriting principles:

Email 1: NetApp and Cisco courses - Final Sale

• Sent August 14th • • 24,578 Recipients • • 22.9% Open Rate • • 2.6% Click Rate • • 778 Clicks • • 44 Unsubscribes • Subject Line: NetApp and Cisco courses - Final Sale

Hi Flackbox has been acquired by Digital Revolver! What does this mean for you? This week is your last chance to grab any of my courses (at a HUGE DISCOUNT) before they start selling exclusively through Digital Revolver. All of my courses will be permanently going up sharply in price after this week: NetApp Storage Clustered Data ONTAP Complete The most comprehensive NetApp training package available anywhere. $200 now → $500 (You can get it this week only for the final sale price of just $100.) Cisco CCNA 200-125 - The Complete Guide to Getting Certified The highest rated CCNA course online with an average rating of 4.9 from over 4000 student reviews. $100 now → $200 (You can get it this week only for the final sale price of just $10.) This is the last time I'm legally allowed to sell these courses outside Digital Revolver, so I'm offering a HUGE discount! If you buy now, you will: Have access to the courses for life. Get support for life - I will continue to answer all questions. (This goes for people who've already bought the courses too, you know I love you guys and wouldn't let you down.) You will never be able to get this deal again. If you don’t want to miss this once-in-a-lifetime sale, you can get access to the courses for life for this awesome price here: Get 'NetApp Storage Clustered Data ONTAP Complete' now for just $100: https://www.udemy.com/netappstorage/?couponCode=FINALSALE (Going up to $500 this weekend) Get 'Cisco CCNA 200-125 - The Complete Guide to Getting Certified' now for just $10: https://www.udemy.com/ccna-complete/?couponCode=FINALSALE (Going up to $200 this weekend) Sincerely, Neil Anderson - Flackbox (soon part of the Digital Revolver family) P.S. Ask your manager at work if they can pay for it or if you can put it on expenses. Seriously, it's an insanely low price for this training. Your workplace is used to paying $5000 to send you on a training course and they have to cover your absence for a week. My courses include way more content than you’d get in a classroom, it doesn’t take you away from your desk for a week… and they cost way less. No brainer.

Email 2: NetApp Course ACQUISITION Sale! - Huge Discount

• Sent August 15th • • 24,473 Recipients • • 21.7% Open Rate • • 1.7% Click Rate • • 469 Clicks • • 50 Unsubscribes •

Subject Line: NetApp Course ACQUISITION Sale! - Huge Discount Hi In case you missed it yesterday, I've been acquired by Digital Revolver and all my courses will be moving over to their platform. So I have until Friday to run a final Acquisition 50% Off Sale on my ‘NetApp Storage Clustered Data ONTAP Complete’ course. There's over 22 hours of High Definition video tutorials, live lab demos and quizzes and it covers everything you need to know about NetApp ONTAP. The course provides a structured approach which shortcuts your path to becoming a NetApp storage expert and taking your career to the next level. Whether you want to become a fully-fledged NetApp ninja and NCDA NetApp Certified Data Administrator (the de facto storage industry certification), or just brush up on the NetApp features as and when you need them, I’ve got you covered. To get this level of training anywhere else you’d need to sit in a classroom and pay over $5000. That’s not an inflated figure, I deliver the classroom training myself so I know. You can use the coupon code below to get the training for just $100 USD, until Friday only.

Click Here to get ‘NetApp Storage Clustered Data ONTAP Complete’ for just $100 USD.

(This is the last time I'm legally allowed to sell this course on Udemy, so I'm offering a HUGE discount. The price is rising to $500 when it moves to Digital Revolver!) If you buy now, you will:

Have access to the course for life. (That also applies if you've already bought the course.)
Get support for life - I will always answer all questions forever. (Again that's also the deal if you're an existing student - you already know I genuinely care about your success.)
Get a steep discount.
This course is going up in price to $500 after Friday, so grab this deal right now.

Now I know that $100 is still a lot of money, so that’s why I suggest speaking to your manager at work. This training will significantly boost your value to the business, and any manager I’ve ever worked for would agree to pay a hundred bucks for this quality of training in a heartbeat. This investment in you is a no brainer for your company. If you have any questions about the course hit reply to this email and I’ll get straight back to you. Thanks! Neil

Time left to get this course for only $100: P.S. Remember, since Flackbox has been acquired, as of Friday I will never be able to sell this course for under $500 again. This is your last chance to get this amazing course for life for only $100. You can grab it here. P.P.S. I also have a Cisco CCNA course that's going from $10 to $200 this Friday. You can also grab that here for $10 for the last time ever. P.P.P.S. While I'll be joining Digital Revolver, my help and support will still be ongoing for existing students and people who buy this deal now. Hope to see you inside the course!

Email 3: NetApp & CCNA course last ever sale - is it worth it?

• Sent August 16th • • 24,465 Recipients • • 18.6% Open Rate • • 1.6% Click Rate • • 439 Clicks • • 54 Unsubscribes •

Subject Line: NetApp & CCNA course last ever sale - is it worth it? Hi Time's ticking down before the doors close on the Acquisition Sale of the ‘NetApp Storage Data ONTAP Complete’ course. I thought I’d take the opportunity to answer one final question: Is the course worth it? Let’s break it down…

The course contains over 22 hours of High Definition video tutorials, live lab demos and quizzes and covers everything you need to know about NetApp Clustered Data ONTAP.
It's the best online course available to learn about SAN and NAS storage and prove it to employers.
I cover the complete configuration of the system in a logical manner, from taking it out of the box to the final tweaks to ensure best performance and availability, and covering off all the NetApp features as we go. You can watch the course from start to finish or pick and choose the topics you need to know.
If a comparable course were available in the classroom it would cost you over $5000. And when it was over you couldn’t experience the tutorials again or ask the instructor any more questions.
I’m offering the course for a final one-off sale price of $100 this week. Yours to access forever.
This is your last chance to buy before the price is permanently raised to $500 next week.

That is INSANE value! Get ‘NetApp Storage Data ONTAP Complete’ for just $100 USD. https://www.udemy.com/netappstorage/?couponCode=FINALSALE You can also get my 'Cisco CCNA 200-125 - The Complete Guide to Getting Certified' course for the crazy price of only $10, this week only. It's by far the highest rated CCNA course online with a stellar 4.9 out of 5 average rating from over 4000 public student reviews.

Develop a deep understanding of Cisco networking features and functions.
Walk through complete and easy to understand explanations of each technology area covered in the exam.
Follow simple step by step instructions to build your own fully featured lab on your laptop for free.
Gain hands on configuration and troubleshooting experience through comprehensive lab exercises.
Learn how networking really works through real world examples throughout the course.
Build the skills and confidence to crush the CCNA 200-125 exam.
Gain demonstrable knowledge and practical experience to supercharge your career.

Get ‘Cisco CCNA 200-125 - The Complete Guide to Getting Certified’ for just $10 USD. https://www.udemy.com/ccna-complete/?couponCode=FINALSALE

Time left before the courses close to new enrollments:

If you’d like to know anything else please hit reply and fire away. Thanks, Neil P.S. Remember, since I've been acquired, from next week I'll never be able to sell the NetApp course for under $500 or the CCNA course for under $200 again. This is your last chance to get this amazing deal. P.P.S. While I'll be joining Digital Revolver, my help and support will still be ongoing for existing students and people who buy now. Hope to see you inside the course!

Email 4: (Last Chance) The NetApp and Cisco course Acquisition Sale is closing

• Sent August 17th • • 24,527 Recipients • • 17.7% Open Rate • • 1.8% Click Rate • • 576 Clicks • • 42 Unsubscribes •

Subject Line: (Last Chance) The NetApp and Cisco course Acquisition Sale is closing Ladies and gentlemen… The moment of truth is here. The Flackbox.com Acquisition Sale is about to close - forever. Finito, kaput, all over.

This is a final reminder and your last chance to get my training courses for a crazy low price before they move to the Digital Revolver platform. Both are the highest rated online courses in their subject area from stellar student reviews. You can see the reviews and all the other details about the courses when you click on the links below: Click here to enroll in ‘NetApp Storage Clustered Data ONTAP Complete’ for just $100. Click here to enroll in 'Cisco CCNA 200-125 - The Complete Guide to Getting Certified' for just $10. These are the final discounted prices and cannot be repeated again. I've literally been acquired by another company and the price will be going up to $500 for the NetApp course and $200 for the Cisco course next week. If you’re still on the fence, remember – there is a 100% money back guarantee for 30 days after purchase. You get lifetime access to the course and lifetime access to me answering all your questions. There is literally no risk to buy. The sale closes at midnight tonight Thai time. After that it's gone. Regards, Neil P.S. Remember, as of next week I will never be able to sell these course at a low price point again. I won't be able to accept any new students after the timer expires in a few hours, but if you register in time you get lifetime access to the course and to me. Here's the links again: NetApp: https://www.udemy.com/netappstorage/?couponCode=FINALSALE Cisco CCNA: https://www.udemy.com/ccna-complete/?couponCode=FINALSALE

Results from Copywriting Course:

After Neil got some personal help from Copywriting Course and some office hours sessions, he sent over these results: So the moral of this story is that learning copywriting can be an enormously valuable skill to learn. It's not as difficult as people think, and copywriting isn't about "being funny" or "saying outrageous things." It's about learning the psychology and steps that lead people to believe your product is a great value for them. If you'd like to get the same training and live help Neil got, consider joining The Copywriting Course. Sincerely, Neville Medhora

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