Purpose of this experiment: See if it's possible in a scaleable way to get cold leads and sell something. Experiment:

Get 100 leads from Upwork.
Write a 4 day email series offering a discount.
Send out, see if any sales come from it.

Hypothesis: This will probably get a 1% conversion rate. Also seems a bit aggressive and makes me nervous about triggering spam.

Step 1.) Get 100 Leads From Upwork

Part of this experiment is to to be lazy ass hell, so we're outsourcing the lead generation aspect to Upwork. This can often be a tricky proposition because:

The leads could be "publicly available" contacts which get spammed all the time.
The worker might half-ass this job and not find relevant people.
The leads are super ice cold (meaning no relation).

Here's the template we're gonna post on Upwork to get this list of leads:

Step 2.) Write a 4 day email series offering a discount.

Now to full automate this process we are going to be using a simple autoresponder with some basic logic built in. This is already a service nicely done by MailShake so we'll be using them. It basically keeps sending out an email series, and knows when someone does or doesn't respond.

Email 1:

Day/Time: 7am EST Monday. Purpose: Personalized introduction showing what we've done for other companies. Subject: Quick Question About --company-- & Copywriting Course

Hey Name, Huge fan of close.io, really love the story so far, you’re doing great. I specialize in optimizing the blog posts and email campaigns of B2B SaaS companies like Ahrefs, X, Y, and would love to do the same for you. For Ahrefs, we just helped them rewrite 3 blog articles that are now ranking #1 on google, adding an additional ,000 (45%) in revenue per month. Mind if I send some more info? Thanks, Nev

Email 2:

Day/Time: Wait 3 Days for No Response Purpose: If they haven't responsed, use this to remind them Subject: Re:

Hey Name, I’m sure you’re busy and wanted to make sure this didn’t buried!

Email 3:

Day/Time: 1 Day After Last Email Purpose: Tell them you helped another company just like them. Subject: Another company

Hey Name, just signed another B2B Software company last week and they’re already getting results with the content. Mind if we hop on a quick call? Would love to help --company-- generate more customers. Thanks, Neville

Email 4:

Day/Time: 1 day after no repsonse Purpose: Let them know this is the last chance. Subject: Closing your account

Hey Name, at this point I’ll assume that getting more leads from your blog posts isn’t a priority this year. Feel free to reach out if that changes, would love to work together.

Positive Response:

Day/Time: Right after they respond positively. Purpose: Send them information on how to buy if they are interested. Subject: Re:

Awesome! I would suggest you just go ahead and grab a yearly plan (by and far the best deal, and who sees the most results): https://members.copywritingcourse.com Let me know if have any questions. Sincerely, Neville Medhora - Copywriting Course

Step 3.) Send out, see if any sales come from it

So...you might be wondering what the results were. Well here they are: Leads sent to: xx Open Rate: xx% Unsubscribes: x% Responses: x% Sales: x% ROI (Return On Investment): Money in: $20 Money out: Sincerely, Neville N. Medhora

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