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How to Use Copywriting “Lenses” To Find The Right "Angle" For Your Copy


One of the trickiest parts of copywriting is finding a UNIQUE ANGLE to talk about a product.

But without it, copy tends to be meh and forgettable. Luckily, there’s an easy fix.

All you have to do is look at your ad through different copywriting "lenses."

Here are 25 different lenses to try on that'll get your creative juices flowing.





















































Hope this helps you find a great angle for your copywriting!!


Mitch Glass, Neville Medhora

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