This is a crash course in copywriting specifically designed for people who don't know ANYTHING about copywriting.
Show this to colleagues, friends, or family who don't have a clue what copywriting is. This course is designed to take someone from "total copywriting newbie"
to "I know what copywriting is!"
You're about to learn the basics about copywriting....here's some suggestions to help you learn faster:
Now watch these 6 videos in order (and remember to take notes)!
- Block out about 25 minutes to watch all these training videos.
- Grab a pen and paper and take notes.
- If there's a piece of copy you need to re-write, bring it up and make changes while watching the videos.
VIDEO 1: What is Copywriting?!
Copywriting permeates everything you do. Your emails, your webpages, your videos....all your communication.
By using some psychology and formulas, you can increase the response rate you get for everything. That's why copy is one of the bedrocks of marketing. Knowing how to write high-converting copy will put you ahead of 90% of people in the workforce.
VIDEO 2: The difference between selling and educating.
Let’s change your mindset about "selling" right now. Trying to sell too hard is the single biggest rookie mistake people make. Let's learn how to still sell hard.....without annoying people and making them leave.
Let's say you've only got 45 minutes to write a piece of copy.....
....and you have no clue what to do. Yikes.
If you don't have time to figure everything out yourself, then download this guide and follow along step-by-step.
It's called The Kopywriting Checklist
and it's a paid product we've sold over $60,000 of on AppSumo.
I'm hooking you up with the doc, so you can keep it in your files....and use it whenever you need:
The Kopywriting Checklist
$60,000 sold on AppSumo....but yours free to download here:
Make sure to keep this handy PDF document on your desktop. Whenever you have a piece of copy to write, quickly read through it.
It's meant to be super-short and quick to follow.
VIDEO 3: Follow this AIDA formula for everything you write:
Throw out that boring academic-sounding crap and start fresh. Watch this and learn:
The AIDA formula is unbelievably powerful as your can see.
Here's the blank template I use for every piece of copy I write. Even when I show huge companies how to write, this is what they learn.
Make a Google Drive copy of this template for your own files (or do "Save As PDF" if you choose):
AIDA Blank Template:
VIDEO 4: Write like you talk....not like your English class teacher.
Throw out all the academic-sounding crap and start fresh. Watch this video so you don't sounding like Stuffy McBorington:
Talking casual almost always outperforms professional speak. Unless you're purposely trying to confuse your customer (like bank fine print or lawyers documents), then speak in a so-easy-to-under-stand manner.
VIDEO 5: Write what appeals to your customers...and how to find it.
If you want to make articles that are ASSETS in the future, you've gotta write about things people want to hear about. Not just random blog posts.
Here's exactly how to find all that info, and build you own "copywriting swipe file" to keep ideas:
We're going to train some dogs in this video.....
VIDEO 6: Features VS Benefits.
Many people tend to accidentally confuse their readers by simply listing out "impressive sounding" features. This video will show you how to write out the BENEFITS instead, and even marry the two together:
Let's get started.....
Your crash course is over! You now understand more about copywriting!
Neville Medhora - Your Kopywriting Friend