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Let's Make a Freeway Sign For a Gym Together!


Neville

Let's try a little experiment together, where we build out some signs to promote a gym, and see what happens! (Comment below with your suggestions).

Let's get started:

 

This is Hale Fitness in Richmond, CA.

hale-fitness1.jpg

 

 

It's next to a giant freeway called Highway 80:

highway-80-sanfran.jpg

 

 

Between 30,000 and 50,000 cars pass by the Hale Fitness location everyday. Wow.

surprise emoji

 

 

The rough numbers of eyeballs:

The freeway Hale Fitness is on is Highway 80, which is about 12 minutes from the Bay Bridge that takes you into to San Francisco.

30,000 to 50,000 cars per day pass by this area.

Let's meet in the middle and say 40,000 cars per day pass by Hale Fitness.

1 day  x  40,000 cars  = 40,000 cars

1 week  x  40,000 cars  = 280,000 cars

1 month  x  40,000 cars  = 1,200,000 cars

1 year  x  40,000 cars  = 14,600,000 cars

This means even a SUPER TINY AMOUNT of people responding to these advertisements can mean significant signups for a gym.

 

 

There's already some dinky signs and flags other businesses have put up:

small-freeway-signs.png

 

 

We are thinking of making some freeway signs like this tiny one, but way bigger:

freeway sign small

 

 

The copy might be something like this:

 

 

Here's a crude mockup of the signs:

freeway sign mockup

 

 

Hale Fitness already has strong local SEO and ratings on all review platforms:

hale-fitness-reviews.png

 

 

Jason (a Copywriting Course Member) co-owns Hale Fitness:

jason-hale-fitness.jpg

 

 

And he's agreed to let Copywriting Course help make what the signs say!

copywriting-course-billboard.png

 

 

We've done similar outdoor advertising experiments in the past...

outdoor advertising copywriting

Billboard Advertising Experiment  |  Street Advertising Experiment

 

 

...with great results!

Street advertising change to sign

 

 

The signs will go along the fence right by the freeway shown here:

hale-fitness-freeway-location.gif

 

 

Let's see what results Hale Fitness gets...and we need YOUR help figuring out what to write:

hmmm

Sincerely,

The Copywriting Course

 

P.S. The top 3 commenters will get sent "You're Gonna Die" and "This Book Will Teach You How To Write Better" to anywhere in the world, for free.

books-neville-holding.jpg

 

P.P.S. Vote on your favorite copy:

All suggestions welcome!

 


User Feedback

Recommended Comments



This is awesome! I have some questions for the proprietor: A.) Is there a budget for this project. B.) Are you allowed to put up a billboard sign? C.) Are gyms allowed to operate inside in your area right now?
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@Henry Thanks for asking

 

A) It really depends on the sign, but let's call it $1000

 

B) No

 

C) Yes-ish - the rules keep changing, but we've been running outdoor sessions for some time now.

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Guest Abz Hussain

Posted

UGLY & UNFIT?

 

WE CAN HELP YOU LOSE THE UNFIT.

 

ASK US HOW.

 

HALE FITNESS.  ###

Link to comment

Henry, I am struggling to beat Neville's suggestion.

 

Do you know why your existing customers join your gym (their reasons)?

 

Could you express your phone number as characters, such as (512)-GYM-HALES so it's easier to remember?

 

It needs to be simple, easy to read and a clear call to action

Link to comment
Guest Alex Lanaro

Posted

FREE (written big, but like really big) FITNESS BOOK if you book a gym trial.

 Picture of some cut dude/gal

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Hi. Sign should say

 

You are going to die

 

Till then work out here.

Link to comment
Guest Brijeshkumar Bhavsar

Posted

Sign should say "IGNORE ME TO GAIN"

It's an eye-catchy sign and does the trick!

 

Regards,

Brij Best

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Hi Jay,

 

That's a cool idea.

Sorry for this question, I do not know this area but is there a lot of traffic ?

We could do something like :

1. WOULD YOU RATHER

 

2. A. STAY BORED IN TRAFIC NOT DOING SH$T

B. HAVE A GOOD TIME AND GET FIT

 

3. HALE FITNESS

WE'RE OPEN

yourphone

 

or :

 

 

 

1. HAVING A BAD DAY ?

 

2. SHRUG IT OFF AT THE GYM

 

3. HALE FITNESS

WE'RE OPEN

yourphone

 

What do you think ?

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Assuming the three signs strategy as above, short and easy to read if females are the main target:

 

Muffin Top?

 

Get Sexy Now!

 

Hale Fitness to the rescue!  510-225-9196

 

If males are the main target then I'd change to:

 

Beer belly?

 

Get Fit Now!

 

Hale Fitness to the rescue!  510-225-9196

Link to comment
Guest Niyi Adegboye

Posted

Get the type of body you want. Lose that excess fat at Hale Fitness. Call 510-225-9196 to talk to your dedicate gym instructor now!
Link to comment
Guest Britt Malka

Posted

Sign 1: BUILD THE BODY

 

 

 

Sign 2: YOU DESERVE

 

 

 

Sign 3: HALE FITNESS NEXT EXIT! 510-225-9196

Link to comment
Guest Wojciech

Posted

1. GOSH, TRAFFIC JAM AGAIN?

2. IF YOU CAN'T HIT THE GAS...

3. ... HIT SOME WEIGHT INSTEAD

Link to comment

1. TRAFFIC SUCKS

 

2. YOUR BODY DOESN’T HAVE TO

 

3. HALE FITNESS CAN HELP. CALL #

Link to comment

"Sick of THIS?" > picture of a huge big fat belly > "HALE will heal"

 

"Didn't fit into your favorite (replace with heart) clothes this morning?" > "(become) HALE & Hearty!"

 

"Chose sweets over fruits, AGAIN?" > "no worries, HALE will help!"

 

cursing face "f*§@!$%&%$§!!!!" ? - " Straighten you Energy at HALE!"

 

Screaming face "Out of BALANCE?" - "Get back IN at HALE!"

 

"Never loved your body??" - "HALE will help you love (replace with heart) yourself!"

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Neville’s first and second billboards convey the message found on Hale Fitness website:

 

Get Strong

Lose Weight

 

Cannot beat those two billboards. Each uses only two words and gets to the point  and conveys the essential message.

 

I would put HaleFitness.com as a Footer on all three billboards.

 

As for the last billboard, I would lose the phone number and make an offer:

 

OPEN and Ready to Welcome YOU!

 

Text HALE to 1515 for your FREE FIRST VISIT

 

HaleFitness.com

Link to comment
Guest Annemarie den Boef

Posted

The previous suggestions already made me smile! Great input.

 

TIRED OF BEING IN YOUR CAR?

GET TIRED IN OUR GYM INSTEAD!

 

HALE FITNESS

Link to comment

1. Look better naked

2. Feel better clothed

 

3. 7 day trial

 

Call Hale Fitness ###

Link to comment
Guest Threepm Nrg

Posted

1. Look Down!

 

2. Look in the mirror!

 

3. Any Questions? Hales Fitness              ###-###-####

Link to comment

1. Sitting burns calories

 

2. Hale Fitness burns more

 

3. Call "Contact no." NOW!!!

Link to comment

Forget the

road ahead for a moment…

 

Turn your head…

 

And join

the rest of us at Hale Fitness!

We get stronger

together.

###

 

 

 

OR

 

 

Movie

montages are awesome!

 

In real

life transformations are slow…

 

Get

stronger with the rest of us at Hale Fitness.

We take small steps together. Every single day.

###

 

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YOUR BEST BODY SHAPE EVER!

 

YOUR FITNESS IS A PRIORITY

 

HALE FITNESS GETS YOU COVERED. REGISTER TODAY!

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1. Before photo, which is on their About Us page,with text 'Before'

 

2. After photo

3. Hale Fitness: Get the body you deserve. Everyone welcome. Phone number.

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No phone numbers, it's a highway. So with the help of their good SEO, we could do this:

 

It's not just Fitness, it's Hale Fitness!

 

Signup today!

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