Let’s try a little experiment together, where we build out some signs to promote a gym, and see what happens! (Comment below with your suggestions).
Let’s get started:
This is Hale Fitness in Richmond, CA.
It’s next to a giant freeway called Highway 80:
Between 30,000 and 50,000 cars pass by the Hale Fitness location everyday. Wow.
The rough numbers of eyeballs:
The freeway Hale Fitness is on is Highway 80, which is about 12 minutes from the Bay Bridge that takes you into to San Francisco.
30,000 to 50,000 cars per day pass by this area.
Let’s meet in the middle and say 40,000 cars per day pass by Hale Fitness.
1 day x 40,000 cars = 40,000 cars
1 week x 40,000 cars = 280,000 cars
1 month x 40,000 cars = 1,200,000 cars
1 year x 40,000 cars = 14,600,000 cars
This means even a SUPER TINY AMOUNT of people responding to these advertisements can mean significant signups for a gym.
There’s already some dinky signs and flags other businesses have put up:
We are thinking of making some freeway signs like this tiny one, but way bigger:
The copy might be something like this:
Here’s a crude mockup of the signs:
Hale Fitness already has strong local SEO and ratings on all review platforms:
Jason (a Copywriting Course Member) co-owns Hale Fitness:
And he’s agreed to let Copywriting Course help make what the signs say!
We’ve done similar outdoor advertising experiments in the past…
Billboard Advertising Experiment | Street Advertising Experiment
…with great results!
The signs will go along the fence right by the freeway shown here:
Let’s see what results Hale Fitness gets…and we need YOUR help figuring out what to write:
Sincerely,
The Copywriting Course
P.S. The top 3 commenters will get sent “You’re Gonna Die” and “This Book Will Teach You How To Write Better” to anywhere in the world, for free.
P.P.S. Vote on your favorite copy:
All suggestions welcome!
I like number 3 as it’s short, to the point and a bit humorous all at the same time.
It’s short enough to read & comprehend while flying by at 50, 60 or 70 m.p.h.
It’s concise with a nice “tag line.”
It’s humorous enough to that most people taking the time to read it will remember it … like a song you hear then can’t get it out of your mind.
Good luck with the test and best wishes to the success of the business.
-FEEL LIKE A BEACHED WHALE?
-JOIN HALE’S
-PHONE NUMBER
-KALE +
-HALE’S =
-NICE TAIL!
JOIN TODAY (PHONE NUMBER)
SURVIVAL OF THE FITTEST
ONLY THE STRONG WILL SURVIVE
LIVE YOUR BEST LIFE JOIN HALE FITTNESS
Highway to Hale :)
(1; Attention & hook)
Stuck In Traffic? Now Is The Perfect Time
(2; Context, CTA & Big)
Hale Fitness — Next Exit (##) Richmond’s Best Gym
(3; Easy & prime benefit)
We Make It Easy To Get In Shape
SIGN 1: Did You Know This?
SIGN 2: Get Fit, Stay Fit & Look Great Always!
SIGN3: At “HALE FITNESS” Simply Call: xxxxxx.
Sign 1: Skipping the gym again today?
Sign 2: The best way to get ahead of your fitness goals is to get started!
Sign 3: Why not stop by Hale Fitness today? 510-225-9196
Sign 1: Skipping the gym again today?
Sign 2: The best way to get ahead of your fitness goals is to get started!
Sign 3: Why not stop by Hale Fitness today? 510-225-9196
A) Traffic sucks, right?
B) Wanna get in shape?
C) Stop by Hale Fitness, We’re Open! 510-225-9196
unbearable seatbelt?
maybe belly-fat is the reason
lose it here
call.. 99000119
Get Strong!
Lose Weight!
Hale Fitness – We’re Open! – 510-225-9196
Gained the covid 19?
lose it today.
Join Hale fitness (insert contact info)
Want to stay Hale and fit? Stop by at the next exit- Hale fitness.
1) You’ll be stuck in this same traffic a year from now
2) But your body doesn’t have to look the same
3) Hale Now – FREE 14 days
Solid! __!
Burn Fat, Not Gas
@ Hale Fitness-510-225-9196
😂😂😂
Hey, stop being frustrated!
Keep your fitness strong
Hale Fitness got you right there (arrow points to the direction)
1) Hey Fat Ass!
2) Time to lost weight and get strong!
3) Hale Fitness. Next exit!
1) Remember when you looked good naked?
2) Neither does your (wife/husband)!
3) Hale Fitness. Next exit.
Believe in God?
Say 3 Hail Mary and
Call Mary at Hale Fitness for a 1/2 price
#1: Don’t stay stuck in traffic – go to the gym instead! – get home at the same time but 10 times hotter for your date/wife/husband/boyfriend…
add phone number (yes, you can come now)
(have an angry face next to stay stuck in traffic and 2 faces with a heart next to 10 times hotter for your…)
#2: Tired of traffic? Come relax at Hale’s fitness, we have a pool, hot coaches, and no traffic! Just take the next exit. PHONE NUMBER
(show some muscles, a pool, and fresh drink)
#3: What’s the difference between you sweating in your car and you sweating at the gym? When you sweat at the gym, you’re relaxed and look better.
Hale Fitness – Next exit – open now.
Sign 1: Lose weight, Gain life
Sign 2:Get in Shape in 7days or Less at Hale’s gym
Sign 3:Wanna look smoking Hot like CR7?… Book a session with Hale’s gym NOW.
1: Traffic sucks. That will never change.
2: But your body can ;)
3: Hale´s gym. First session free: 510-225-9196
1: A year later, you´ll be on this same highway
2: But your body could be completely different
3: Hale´s gym. First session free: 510-225-9196
1: There ain’t no such thing as a free lunch
2: But there are free gym sessions ;)
3: Hale´s gym. First session free: 510-225-9196
1: “Wow. I didn’t recognize you”
2: “Yeah. I´ve lost a few pounds”
3: You. A year from now. Hale´s gym. First session free: 510-225-9196
1: Same highway
2: Different body
3. Hale´s gym. First session free: 510-225-9196 3.
1: This highway will feel much better
2: After a workout ;)
3: Hale´s gym. First session free: 510-225-9196
1: Even traffic feels good
2: After a workout
3: Hale´s gym. First session free: 510-225-9196
1: 1 hour on Monday
2: 1 hour on Wednesday
3: 1 hour on Friday. Is all you need to stay fit. Hale´s gym. First session free: 510-225-9196.
1: This billboard
2: Wants you to be fit ;)
3: Hale´s gym. First session free: 510-225-9196
1: Tomorrow you will wish
2: You started working out today
3: Hale´s gym. First session free: 510-225-9196
1: Yes! You made it.
2: One pound less than yesterday
3: Hale´s gym. First session free: 510-225-9196
1: One visit to the gym
2: Can change your life forever
3: Hale´s gym. First session free: 510-225-9196
Damn. Writing copy for billboards is so much fun.
You nailed it on a few of these __!
Sitting in traffic makes you look fat.
Hale Fitness gets you buff.
Call to join. Honk and save 50% on 1st 3-months.
Feeling Hale And Hearty?
No? Take the next left
We’ll get the old you back …
1) Drop the Junk
2) In your Trunk!
3) Call Hale Fitness Today
555-555-5555
Adults and Kids
Classes and Coaches
Hal Fitness (number)
beat rush hour
get your workout in, instead
Hale Fitness, Next Exit
I actually like this J! Especially the strong call to action:
Hale Fitness, Next Exit
Sign 1: We’re Open, Limited Memberships
Sign 2: Even beginners see results
sign 3: Call Hale Fitness Now 678.425.3179
Pretty good Wayne! Also….is that YOUR phone number 😏
Lol
LOL. Yea… I thought maybe he wants to send me a commission.. lol
Sign 1: WARNING! Hot Men & Women Ahead
Sign 2: Join Them at Hale Fitness
Get 7 Days Free
Sign 3: New Figure Only 30 Days Away
LOL!!! Sounds like a strip club 😂
Idea 1)
Improve your chances of getting a date
According to a certain survey, (30)% of the women are more attracted to men who are physically fit.
For immediate results Call Hale 000
Idea 2) Save Yourself From Alzheimer (or age related mental degeneration diseases)
*According to research atleast 30 mins of exercise everyday can prevent age related degenerative diseases. Book your sessions now at Hale’s.
*These stats close to research but not accurate/ exact and may need further research to confirm. It was just present the idea.
These are good, but WAY TOO LONG for the freeway signs unfortunately :-/
Life is a Highway…
Stay Fit Hale’s way !!!
Lol….love the rhyme :)
Need some air?
In-Hale Better at Hale Fitness!
In California, this is relevant.
1. Driving is boring, Getting fit NOW!
2. Seat belt too tight? make it loose
3. Just stop by, You won’t regret it HALE FITNESS
Lol, these are funny :)
NO 2…I like it!
Getting in shape is able to fit in your clothes.
Join Hale Fitness 510-225-9196.
Nice!
Idea A
Walk in frail
Work out Hale
Call Hale Fitness 0000
Idea B
Go
Fast & Farious
At Hale Fitness
Call 000
Nice Goodman! We need them to be a little more descriptive though, the goal here is to tell people there’s a gym right here.
Clever.
It’s an awesome test; here is my idea –
A big picture of a Road Rage Fight and this Ad –
Road Rage Sucks and sometimes Kills
It’s a shame to get bullied by a fatass Truck Driver – Avoid it being strong!!
– Get Stronger, Look Stronger
Hale Fitness is open to Rescue you
Visit today – 510-225-9196
Whoa….that might be a little too extreme 😂
🤣 Maybe yeah! But people are high these days, especially on roads.
First Idea –
Sign 1 : Hey (Bob)! Stop at Hale. (Men and Women picture)
Sogn 2 : Get fitness ( Picture of Men & Women working out)
Sign 3 : Go your way! (Picture of a Bike carrying a women)
The above may be fit for the GYM as it is located at the Highway.
P.S. This must be represented at the same poster of the picture as Neville has shown.
Hahahah nice!
Sign 1:
(targeting men)
Before Image – A man on the horse
After Image – A man picking up the horse with his hands on top of his head
After Copy – NOT EXACTLY BUT YOU GET THE POINT
Sign 2:
Get stronger than your car.
Sign 3:
Build your horsepower 😉😉
Lol….might be more direct and just say, “GYM HERE!”
1. R U 2 Sexy 4 Ur Shirt?
2. Not Yet?
3. Come to Hale Fitness! 510-225-9196
hahahahah 😂
ha! This one got me
See Dick. See Dick at the gym.
See Dick get Jane’s number.
Hale Fitness.
Lol, it’s like Tarzan is the spokesperson 😂
To hale and hearty
Make it happen at Hale Fitness
___
We know your car’s in gear
Now get your ass in gear
Motor on over to Hale Fitness today
___
So, doc said you need a hail mary?
We think you just need a hale
Join Hale Fitness Today
___
Get your workout in
Come hale or high water
Get fit at hale fitness
___
Got quarantine weight?
Show covid who’s boss.
Hale Fitness is open
___
Show up for yourself
Slim down for yourself
Drive straight to Hale Fitness
Hey Michelle those all made me laugh, these are awesome, definitely book-worthy comment!
Sign 1:
Wanna workout to remove stress and feel amazing?
Sign 2:
Discover how to boost your mood from our 3 simple workouts
Sign 3:
Exit 1/2 ahead on XYZ Ave and turn right
Nice Sina!
A before and after sign of a man or woman (two signs would be better to feel concerned) with a little over weight and after training.
Written before « stuck in traffic »
Written after « exit for Hale gym »
Hale gym exit trafic and get fit.
Sign 1:
Love How You Look
Sign 2:
✔️Clean Gym
✔️Friendly Staff
Sign 3:
Hale Fitness – First Session Free
510-225-9196, mention this sign
—-OR——-
Sign 1:
Next Exit: The Gym For Professionals
Sign 2:
No Judgement, Just Results
Sign 3:
Hale Fitness – First Session Free
510-225-9196, mention this sign
**Alternatively for both, use halestrong.com instead of phone # (easier to remember). URL would redirect to landing page to book a free intro (plus track source of lead).
S1- Have a MUFFIN TOP? Come FIX it!
S2-Come get in shape and Meet new people!
s3- Beach Body Makers at HALE FITNESS, COME JOIN NOW!
Hey Bobby this is actually really good! Might be too long, but love the idea!
I like the simplicity of these
————
Hahah these are pretty clever 😂
Sign 1. Imagine how it feels to be fit and healthy….
Sign 2. We can help make that REAL for you
Sign 3. Hale fitness – 5 star ⭐ reviews – ph
1. Jim is hot
2. Jim is fit
3. Jim lost 84 Pounds at Hale fitness – 510-225-9196
hahahah, I like it :)
Sign 1: Sculpt those guns at Hale Fitness
Sign 2: Social distance while getting swole
Sign 3: Equip. sanitized after each use!
Nice suggestions Richard!
Lose 5 lbs in Traffic
Call Hale Fitness
I love the traffic angle!
Sign 1: EMERGE FROM POST-CORONA STRONG AND FIT.
Sign 2: TRY US OUT FOR 14 DAYS (10 dudes only).
Sign 3: CALL 510-225-9196 BEFORE WE RAN OUT OF SLOTS.
I do like these angles, and the scarcity (because they DO in fact only have a few slots).
Road Rage?
Punch the $#!T out of our bags
Leave Hales Gym Feeling Great
OR
Come Work Out Early
Beat the Traffic
Hales Gym Makes you Feel Great All Day
I like these two:
Come Work Out Early
Beat the Traffic
I’m guessing that you can’t do the very large signs that you want. At least you can’t where I live. Check with your government about signage requirements before investing the money in these signs. Good luck with your business.
Stay safe – consider outdoor exercise. Outdoor tai chi, calisthenics, or kickboxing lessons might be great advertising in itself. Consider an exercise with your dog class. Anything to keep people safe during covid so you don’t inadvertently cause deaths to your customers. Consider giving all participants a colorful fun tee shirt with your logo and address on it. As people drive by they will want to stop just to see what’s going on.
Be aware that hard exertion with fast breathing, like running and singing, can send virus 20 feet, not the usual low exertion 6′ for grocery stores. Businesses here are expanding what they do outside and making arrangements to also take over vacant locations so they can provide more space between customers. Landlords seem willing to help out just so people stay in business.
Hey Pam you’re right, we can’t do VERY LARGE signs, just some smaller ones with big text, kind of like:
1. Covid got you flabby?
2. Tone it up fast!
3. Hale Fitness – Join us today! – 510-225-9196
Hahaha, love it!
Option 1:
Sign 1: Get moving
Sign 2: Without traffic
Sign 3: Hale Fitness. Workout on your own terms.
Option 2
Boost your health
Not your car
Hale Fitness. Phone #
Nice, I love the traffic angle!
1. Want some Tail?
2. Get Hale!
3. At Hale Fitness
BAHAHAHAHA, that made me LOL 😂
this is the best so far
Bahahaha….ain’t gonna lie, it works 😂
This might be my favorite one.
If using the same 3-billboard/signs as Neville’s example, I’d go with the following (adding a 4th sign – or combining 1&2 if limited to 3):
1) Sick of 2020?
2) We can help!
3) Be a better you at Hales Fitness.
4) Book now at halefitness.com (easier to remember a website than phone number – unless it is the pneumonic John mentioned above, but there’s also more content on their website than expecting people to call – I mean really, who calls anymore! LOL)
I don’t know the highway at all so no idea if most of the time people are crawling or if the 40,000 cars are whizzing by – the amount and type of the message needs to adjust based on this – ie cars whizzing by at full speed will mean the messaging has to be even briefer and attention-getting, while people stuck in traffic will have more time to read and take action.
1. image of whale with a “?”
2. image of a dolphin with a fb “thumbs up”
3. Find your inner Flipper at Hales Fitness! Next exit.
1. Lowest membership price( know your market)
2. Lockers and AC ( list commodities)
3. Hours of operation w/ contact information
The objective is to make the commuter get off the freeway.
I don’t care for negative statements like “loose weight”. But prefer “gain” in statements like “gain strength” or be statements “be strong” “be healthy”
I am always turned off by negative verbage
I’m on a Highhhwayyy to Hale…
Wait what?!
Hale Fitness…Your way to lose guilt for that extra cheese burger..
Bahahhaha I love that, they should make that the official Hale Fitness anthem 😂
Sign 1: CLEAN & SANITIZED GYM
Sign 2a: ONLY 40 MEMBERSHIPS LEFT
Sign 2b: ONE WEEK FREE
Sign 3: HALE FITNESS CALL 510.225.9196, MENTION CODEFIT
Hey Kevin, this is actually pretty dang good, possibly book-worthy!
Put ‘hustle for that muscle’ then cta to call a number on a contrasting material.
Nice 😏
Tired? Tired of sitting?
Exercise can transform you
Hale Fitness is your answer. Exit here and turn right.
Hey Rhonda I like the idea of grabbing frustrated people in traffic.
Question for Jason: I used to own a house on Van Fleet. Are you looking to have the signs visible going East and West on 80?
1. If you worked out here
2. you’d be fit by now
3. Exit Central Ave 510-225-9196
For the crass:
1. Wanna get fit?
2. Hale’s the sh#$!
3. Right here on Jacuzzi St! 510-225-9196
Hey Jason, Unless we went really high, we can only make it visible on the westbound lane.
SCREW THREE SIGNS:
Lol, go hard or go home!
BAHAHAHAH yeah let’s just take over the whole highway 😏
I do like these, but might need to shorten the text to fit signs even more. Love the idea of capturing frustrated traffic people.
I recall, with delight, the old (and very successful) Burma Shave series of roadside signs. I don’t know the demographic you’re pitching to so I’ll just guess that it may be primarily no longer young guys, probably married, who are out of shape and maybe a little sensitive about it. I’d suggest trying a series along the lines of:
Hubby’s chubby
Not too strong
Hale Fitness
Is where he belongs.
Hale Fitness. Now Open. 510-225-9196
Bahahahahah this is like an awesome Haiku 😂
One of my coaches picked this as her fav.
Don’t Sit.
Get Fit.
HALES Fitness (irresistible Offer, easy to remember domain, such as halesfit.com/10dollar) Expires (date)
1. Make 2020 Your Year
2. Lose Weight
3. Join HALES FITNESS 7-week Challenge: Location
Push weight.
Lose weight.
Don’t wait. Hale Fitness.
Now that’s pretty good!
Clever.
Love this!!!
Either on the sign or on a t-shirt. This is so solid.
Sign 1: Too much driving and no exercise?
Sign 2: Want to lose those extra pounds?
Sign 3: Join Hale Fitness today (510)- 1234-5678
Get fit & HEALTHY <== 1st sign
HALE Fitness = better HEALTH <== 2nd sign
HALE FITNESS
website + phone number
BE HALE & HEALTHY
Turn right at the next exit for
Hale Fitness
Lol, nowadays that’s really relavent.
1 – Fort ! Ils ne vous barreront plus la route.2 – Swelt ! Ils ne vous verront pas passer.3 – Hale Fitness fabrique les athlètes de la Highway 80 – Appelez 510-225-9196
Magnifique!
1. Most people want to get strong & lose weight… but they never succeed
(Picture of a fat/tired person driving and eating in their car on the left, picture of someone at the gym on the right)
2. Discover our secret right here…
(Arrow in the direction of Hale fitness. Picture of a crossroad with 2 ways: 1 way leads to an area with grey buildings and nothing attractive, 1 way leads to a better life, an attractive visual with the word “happiness”)
3. Get your personalized program: halefitness.com
(logo only)
1. Do IT TODAY!
2. Hit the Gym and get fit now!
3. Join Hale Fitness today (insert number)
Sign 1: Get Slim, Get Muscles!
Sign 2: Yoga, Kickboxing and Gym
Sign 3: #HaleFitness
Sign 1: Make Your Body Hale and Hearty at Hales Fitness
Sign 2: Speed Past Obesity at Hales Fitness
Sign 3: Work it Out with Hale.
Now Open
510-225-9196
Hale and Hearty! Almost nobody gets that! :)
1. Ex-Hale the stress
2. In-Hale the freshness
3. Visit HALE FITNESS. We are open 510-225-9196
Strapline ideas due to moving traffic. back it up with arrow pointing in direction of gym
YOU CAN’T FAIL WITH HALE
YOU WON’T FAIL WITH
WITHOUT HALE YOU’LL FAIL
i like this more every time I read it.
Idea A
Sign 1: Fat & Ugly?
Sign 2: Don’t Worry!
Sign 3: We can help you with the former! Hale Fitness –> [arrow points at the gym]
Idea B
Sign 1: Your girl definitely won’t…
Sign 2: leave you for someone with a bigger…
Sign 3: BELLY! Join Hale Fitness now –> [arrow points at the gym]
Idea C
Sign 1: Bring your lazy ass through the door
Sign 2: And we will take care of the rest
Sign 3: Hale Fitness open now –> [arrow points at the gym]
—————————–
‘[arrow points at the gym]’ is not the actual part of the copy. I’m just saying there should be an arrow that points to the actual gym (if doable/appropriate).
Also inserting a phone number or something like that would be good if there’s place on the signs.
HA! You got me with the first and second one.
Glad you like my ideas Jason!
GET STRONGER. FEEL BETTER!
FITNESS & NUTRITION COACHING
Book Your FREE INTRO
HALEFITNESS.COM
If Hale was your gym, you’d be fit by now.
Don’t Waste Gas
Get Pumped at Hale’s Fitness
Fuel Your Body Now (Hale’s info)
This is excellent!
Idea A:
sign1: What the Hale did you do?
sign 2: Get IT back now
Sign 3: Join Hale Fitness
Idea B:
sign 1: Top 5 reasons to get fit
sign 2: ♥️ 💍👣🐶🐱
sign 3: Join Hale Fitness
Idea C:
sign 1: The Life You Save
sign 2: May Be Your Own
sign 3: Join Hale Fitness
Idea D:
sign 1: Stuck in the slow lane?
sign 2: Get on the Fast Track
sign 3: Join Hale Fitness
I like B and D!!
I like the emojis.
Idea E:
Sign 1: Burn Rubber
Sign 2: Lose Your Flubber
Sign 3: Next Stop Hale Fitness
1) Your body hard
2) Your workout safe
3) Your commute on Highway to Hell made a little better today
Denial fails. Fitness fulfills!
1. Chose your own pain / Today / For better shaped tomorrows.
2. It’s killing you. (We know it.) / Burn fat, build happiness / with Hale Fitness.
3. Who you wanna be? / Today You? / Or better You? Hale Fitness.
Idea A:
sign1: What the Hale did you do?
sign 2: Get IT back now
Sign 3: Join Hale Fitness
Idea B:
sign 1: Top 5 reasons to get fit
sign 2: ♥️ 💍👣🐶🐱
sign 3: Join Hale Fitness
Idea C:
sign 1: The Life You Save
sign 2: May Be Your Own
sign 3: Join Hale Fitness
1. YOUR GYM
2. IS NOW OPEN!
3. TRY HALE FITNESS TODAY | 510-225-9196
It looks like the fence stretches on for miles. It’d be best to invest in a series of signs.
A quick price search shows that you can get a full 5ft x 10ft color banner for less than $200.
Each sign should feature a stats from one of the great testimonials on the Hale Fitness site next to a photo of the person. Even better if you collect some more, because authentic stories speak volumes and are very inspiring.
Working with what you have now:
Edison lost 40 lbs at the age of 50. You could be next.
Hale Fitness
Cecilia went from inactive to fit at 38 with 3 kids. You can too.
Hale Fitness
Joanne, 29, met her goal of doing a full pull-up. What are your goals?
Hale Fitness
testimonials work!
sign 1: WARNING! Hot Men & Women Ahead
Sign 2: Join Them at Hale Fitness
Get 7 Days Free
Sign 3: New Figure Only 30 Days Away
1. Hey you
2. Yes you
3. Stop by Hale Fitness and join us for a free session on us
FIT TO WIN / FIT TO WIN THE ATTENTION
LOSE WEIGHT TO ENJOY BEACH PARTIES/ LOSE WEIGHT TO MAKE STRONG YOUR MUSCLES
THE WAIT IS OVER! WE ARE OPEN!
1- Do your body Right
HALE FITNESS
2- All HALE the Kings and Queen… Be Royale, Hale Fitness is the hall
3- You can do it if you hit it @ HALE Fitness
Sign 1:
BE BADASS!
Sign 2:
Over a
1,000 CLIENTS
in their
BEST SHAPES
Sign 3:
HALE FITNESS
Book a free intro
510-225-9196
(with a big arrow)
Look Great Naked
Hale Fitness
1) Stuck in traffic?
2) Stuck in life?
3) Weight out the traffic at Hale Fitness
Next stop:
HELLHale FitnessWalk in, Work out, Stay Alive!
Phon-num-ber
(the Hale will come above the HELL wording)
Sign 1: Don’t get attention from women?
Sign 2: No, not you – that fit guy behind you
Sign 3: HALE Fitness 510-225-9196 (for real men)
It’s Time Right Now
Hale Fitness
xxx-xxx-xxxx
Halefitness.com
Sign 1: Eating doesn’t
Sign 2 : have to be hard
Sign 3 : Join us @ Hale Fitness
at HaleFitness.com.
“Weight” out the traffic at Hale Fitness!
Next exit!
Follow the signs!
A.
Sign 1: Go to Hale or go to hell
sign 2: Where health and fitness matters
sign 3: Hale Fitness 510 225 9196
Sign 1: “What the HALE?” (Picture: Silhouette: out of shape)
Sign 2: “HALE YEAH!” (Picture: Silhouette of a muscle/bikini body)
Free Fitness For Feedback…if you qualify
text xxx-xxx to see if you do.
(they use the method where they come in asking about it. They get 45 days of Free Fitness for providing Feedback.
They have to meet certain criteria (I like to use 5 questions…here are the 5 for a triathlon training program
If you…
1. Have at least one season’s triathlon training experience,
2. Have completed at least one triathlon,
3. Plan to compete in at least one Olympic, half iron, or full iron triathlon within the next 10 months,
4. Have not used the TriDot Triathlon Training System in the past 12 months,
5. Are enthusiastic and ready to get started within the next 2 weeks,
They text.
They get the 3-5 qualifiying questions and if they reply yes to that text they move on to step 2.
Invite them in or have it done online.
Explain the process.
On day 1: they pay for the 45 days with the understanding if/when they complete the simple goals they get 100% of the money back.
(Come up with the criteria)
(this is NOT only a gimmick but is used for true learnings from them and for them to get progress)
A suggestion would be a before picture and then an after picture.
2 surveys.
a minumum time in the gym
food commitment
When they do these things you make an offer of giving the $ back in full OR 300% of the monthly cost of membership. They key is to break this amount up into 12 so if you offer $600 in gym credits they would get them in $50 increments monthly and are redeemed over time and thus not 3 free months upfront. (btw I think that credits are a much better way to go than a dollar value as they are disconnected to actual $ but have the same value but can be used and given away without any real $ exchanging hands once credits are purchased)
This is a breakdown of the strategy/offer that has worked for multiple industries from front end conversions (everyone wants something free and the qualify part allows you to have true criteria of your ideal prospect that they also see as real criteria. See the Tridot offer that excluded about 99.9% of the people in the world but for their software and list if was about 70% of the people qualified and the response was 15x what they have ever done before and still is in use today 9 years later) You can hear the founder of Tridot discuss this by skipping to the 26 minute mark
https://tridot.com/podcasts/tridots-preseason-project-how-athletes-helped-revolutionize-triathlon-training/
Go get’um
Sitting is the New Smoking.
Stuck in Traffic?
Hale Fitness, Next Exit.
Let’s Workout!
I was thinking:
Hale Fitness
Results You’ll Be Proud Of
510-225-9196
or
Commit to a better you with Hale Fitness
Make 2021 your best year EVER!
Let’s get started together
Hale Fitness
First sign: Stop burning fuel.
Second sign: Burn calories instead.
Third sign: Next stop. Hale’s Gym.
This is really clever!
1. You Deserve a Hale Body!
2. Start Today: Hale Body
3. A Stronger Tomorrow Starts at Hale Body Today
[An Image showing a strong man pushing his car with ease]
Why waste gas?
Hale Fitness. [Contact info]
Flabby & Weighty On Highway 80?
Take Next Exit To Hale Fitness & A New You!
For FREE personalised Consultation call xx -xxxx -xxxx
Moses, 40 days on a mountain-Hail the 10 Commandments
Jesus, 40 days in the wilderness-Hail the Savior
You , 40 days to fit! Hale Fitness!
1st sign:
Want A Hale Of A Body?
2nd sigh:
Hale YEAH!
3rd sign:
What the Hale You Waiting For?
Hale Fitness – Next Exit
Most memorable of the 20+ suggestions so far. Love it!
Clever! I like it!
FREE Membership For the Lucky Ones,
Come in at Hale Fitness and Find Out
===========================
Sshh, nobody is seeing this, Want to get Slim with a Twist
Be one of the Limited Ones, (Even Your Friends Won’t Know this)
Just Visit Us, and Get to Know How…..
==========================
Answer this and Transform Your Body(Limited Time Offer)
Unhealthy and Obese, Want to Get Strong and Lose Weight?
I heard your Answer, Then Cut the Chase and Start with Our 40 Days to Fit
Program And Become Proud Of Your Body Once Again.
Still Not Convinced? We Provide Results Based Coaching.
Come On… Get A Free Intro For Just Visiting Our Gym Now!
Hey Neville, you can Polish the above ones, They have been all written by me, I wanted to tell you One Thing. And I know you will like it. I am currently 15 Years Old and If You Liked the Above written Text for the Boards then , Let me Be the Lucky one to Get your Books……..
Moin
All shapes
All sizes
All Hale Fitness ( include cross streets and Hwy exit)
Nice Dan!
Signs 1 and 2 should have jagged edges facing each other. First one says “GET” second one says “RIPPED”
| > < |
| Get > < Ripped |
| > < |
Third sign has the name and contact info as in Neville’s example.
Ain’t gonna lie, that’s pretty clever Garrett! Possible book-worthy comment!
[image of a good looking man body (dressed…or not)] It`s a Hale Body
Hale Fitness just across-> (arrow)
*the same for women
Hahahah…. @Jason can be the model 😂
Suffering from Covid-19 (lbs.)?
work out now!
Get started for free!
Lol @ “Covid Pounds” 😂
Firstly, you have to mention price. People arent motivated unless they see the price. Then they can make informed decisions instead of making them expend more energy looking for the info they need.
Secondly, everyone is different and one’s motivation is different from the other so you need rotating banners ideally.
Anyway, that’s my 2 cents and now here are some ideas:
You are a warrior
Now look it!
Primal Strength CrossFit @ Hale Fitness Centre $X pm
get beach ready now
it’s easier than you think!
Hale Fitness Centre – $X pm no contracts
All swiped out?
Get fit and meet cool people
Group Classes @ Hale Fitness Centre $x pm
Great skin comes from good circulation
Get glowing today!
Hale Fitness $x pm
(image of person benchpressing in cramped kitchen)
no space for workouts?
Hale Fitness Centre $x pm
Thanks for the suggestions Lara, good ones!
Want to look and feel great?
We’ll help you do just that…
join us now with $20 coupon
Nice, solid and to the point!
No phone numbers, it’s a highway. So with the help of their good SEO, we could do this:
It’s not just Fitness, it’s Hale Fitness!
Signup today!
Another one:
Hale Fitness
Great point Evandro! It might be easier to just get people to Google “Hale Fitness.”
1. Before photo, which is on their About Us page,with text ‘Before’
2. After photo
3. Hale Fitness: Get the body you deserve. Everyone welcome. Phone number.
Hey Sam, I like this:
Get the body. Everyone welcome. Phone number. Hale Fitness.
YOUR BEST BODY SHAPE EVER!
YOUR FITNESS IS A PRIORITY
HALE FITNESS GETS YOU COVERED. REGISTER TODAY!
1. HALE FITNESS
2. Today: You not so strong
3. Tomorrow: You stronger
(Could replace the word strong with fit or another term for what target market of gym they go for and how they brand themselves.)
Love this whole commenting/helping idea you’re facilitating!
Not bad Kehinde!
Forget the
road ahead for a moment…
Turn your head…
And join
the rest of us at Hale Fitness!
We get stronger
together.
###
OR
Movie
montages are awesome!
In real
life transformations are slow…
Get
stronger with the rest of us at Hale Fitness.
We take small steps together. Every single day.
###
Nice Lasse!
1. Sitting burns calories
2. Hale Fitness burns more
3. Call “Contact no.” NOW!!!
Thanks for the suggestions Rizan!
1. Look Down!
2. Look in the mirror!
3. Any Questions? Hales Fitness ###-###-####
Wow! This would work for me!!!
Hahaha, I personally didn’t understand this one as much, but others liked it in the comments!
1. Look better naked
2. Feel better clothed
3. 7 day trial
Call Hale Fitness ###
Awesome copy! Memorable!
That’s really good Ahmarr, I actually really like that one!
The “naked” thing will definitely grab attention!
The previous suggestions already made me smile! Great input.
TIRED OF BEING IN YOUR CAR?
GET TIRED IN OUR GYM INSTEAD!
HALE FITNESS
Hey Annemarie that’s actually really good!
Neville’s first and second billboards convey the message found on Hale Fitness website:
Get Strong
Lose Weight
Cannot beat those two billboards. Each uses only two words and gets to the point and conveys the essential message.
I would put HaleFitness.com as a Footer on all three billboards.
As for the last billboard, I would lose the phone number and make an offer:
OPEN and Ready to Welcome YOU!
Text HALE to 1515 for your FREE FIRST VISIT
HaleFitness.com
Great suggestions Charles! The footer is a great idea.
“Sick of THIS?” > picture of a huge big fat belly > “HALE will heal”
“Didn’t fit into your favorite (replace with heart) clothes this morning?” > “(become) HALE & Hearty!”
“Chose sweets over fruits, AGAIN?” > “no worries, HALE will help!”
cursing face “f*§@!$%&%$§!!!!” ? – ” Straighten you Energy at HALE!”
Screaming face “Out of BALANCE?” – “Get back IN at HALE!”
“Never loved your body??” – “HALE will help you love (replace with heart) yourself!”
hahaha you definitely had fun with this Frida!
1. TRAFFIC SUCKS
2. YOUR BODY DOESN’T HAVE TO
3. HALE FITNESS CAN HELP. CALL #
Love it!
BAHAHAHAH that made me LOL, not a bad option David!
1. GOSH, TRAFFIC JAM AGAIN?
2. IF YOU CAN’T HIT THE GAS…
3. … HIT SOME WEIGHT INSTEAD
NOT BAD!
Sign 1: BUILD THE BODY
Sign 2: YOU DESERVE
Sign 3: HALE FITNESS NEXT EXIT! 510-225-9196
Ohh this is great Britt, directly to the point!
Get the type of body you want. Lose that excess fat at Hale Fitness. Call 510-225-9196 to talk to your dedicate gym instructor now!
This ain’t bad Niyi, directly to the point, just like we’re looking for!
Assuming the three signs strategy as above, short and easy to read if females are the main target:
Muffin Top?
Get Sexy Now!
Hale Fitness to the rescue! 510-225-9196
If males are the main target then I’d change to:
Beer belly?
Get Fit Now!
Hale Fitness to the rescue! 510-225-9196
Hahahah that could work
Hi Jay,
That’s a cool idea.
Sorry for this question, I do not know this area but is there a lot of traffic ?
We could do something like :
1. WOULD YOU RATHER
2. A. STAY BORED IN TRAFIC NOT DOING SH$T
B. HAVE A GOOD TIME AND GET FIT
3. HALE FITNESS
WE’RE OPEN
yourphone
or :
1. HAVING A BAD DAY ?
2. SHRUG IT OFF AT THE GYM
3. HALE FITNESS
WE’RE OPEN
yourphone
What do you think ?
Hey Léo great question! I believe this location is ~12 min from the Bay Bridge so it DOES get pretty backed up during non-Covid times.
Maybe Jay can tell us if there’s a lot of traffic there now!
I do like the idea of getting people stuck in traffic to the gym:
STUCK IN TRAFFIC?
IF THIS YOUR GYM,
YOU’D BE WORKING OUT.
HALE FITNESS 555-555-5555
Hey Neville,
Glad you liked it, let me know how things went !
Best of luck Jay
Cheers
Sign should say “IGNORE ME TO GAIN”
It’s an eye-catchy sign and does the trick!
Regards,
Brij Best
Hmmm…there’s no solid call to action though 🧐
YOU CAN GET COVID
OR GET STRONG
YOU CHOOSE BRO
HALE FITNESS
BAHAHAHAHAH that’s amazing 😂
Implies that if you are strong then you won’t get Covid. Which is so NOT true. You can read stories of people that worked out every day of their life and were amazed that they got covid. Some of these people died from it.
Hi. Sign should say
You are going to die
Till then work out here.
Sign 1:
Get pumped
Sign 2:
For losing weight
Sign 3:
Fit in with Hale! We are open! (Phone #)
Great suggestion Andrea!
Bahahahhaha, what if the “Till Then Workout Here” sign get’s blown away and there’s just a sign on the freeway that say’s:
You are going to die
😂
FREE (written big, but like really big) FITNESS BOOK if you book a gym trial.
Picture of some cut dude/gal
If it works for newsletters, why not for billboards (:
Interesting idea Alex! The problem I see with that is you would need more info about what this fitness book is. Or MAAYBBE the curiosity of it would bring people in 🤔
1. Feeling stuck?
2. We can get you moving again!
3. Take the next exit and we’ll show you how! Hale gym (###)
Henry, I am struggling to beat Neville’s suggestion.
Do you know why your existing customers join your gym (their reasons)?
Could you express your phone number as characters, such as (512)-GYM-HALES so it’s easier to remember?
It needs to be simple, easy to read and a clear call to action
The phone number idea is GREAT John!
It’s difficult to get them to take action from so far and with so little time, that a little moniker for the phone number would really help.
UGLY & UNFIT?
WE CAN HELP YOU LOSE THE UNFIT.
ASK US HOW.
HALE FITNESS. ###
BAHAHAHA…..I wonder if you’d get in trouble for the first 😂
Test it Neville.
Then let me know lol 😂
This is awesome! I have some questions for the proprietor: A.) Is there a budget for this project. B.) Are you allowed to put up a billboard sign? C.) Are gyms allowed to operate inside in your area right now?
@Henry Thanks for asking
A) It really depends on the sign, but let’s call it $1000
B) No
C) Yes-ish – the rules keep changing, but we’ve been running outdoor sessions for some time now.
Thanks Henry, these are great questions. I too am super curious to see how this goes :)