Three important copywriting lessons. Cheat sheets. And a dog. (don't ask).Neville here, and I'm pretty damn excited about something: I'm sending out a PHYSICAL product to you!! When I teach you something, I usually use video, text & images.....but it's always delivered over the web. How often have you been on the web trying to read or watch something, but instead you get distracted by something else? ALL THE DAMN TIME right? I mean....how am I supposed to compete for your attention when there's an endless parade of games, cat videos and porn on the web?? A FOCUSED MIND: Well there's always been one medium that I've learned from the most (aka the lessons taught usually sunk in a lot harder).....and that's books. Normally when I'm reading a book I'm not doing anything else. I also read with a pen, so I jot down notes in the book as I'm reading. This might seem like a small detail, but interacting with the content you're reading makes it sink in much much much much deeper. It's why I would always print out long articles online to read them. A CLEVER SOLUTION: So I wanted to teach your brain something new.....but also create a whole experience around it so you learn better. And I'm calling in The NevBox. It's a physical package you get in your physical mailbox. You order it from this page, you wait in anticipation to get it, and a few days later a REAL thing shows up at your door (it's like Christmas....but for nerdy adults)! Inside The NevBox are several things (I will purposely be vague to keep it secret, and keep you in anticipation):
|Day 1 Lesson: The 1st day you open this lesson. It will teach you a very, very valuable copywriting skill that lets you get inside a customers head without having to do all the research. No matter what industry you're in, this will help you speak the exact language of customers so you don't bore them with what YOU think is interesting. It helps you go straight for the real issues they want solved.|
|Day 2 Lesson: I've got a story for you. It explains a method of keeping someone's attention, and shows you how to apply it to anything you're writing (an email, a love letter, a speech, a sales page....whatever). You will look at everything you write that day, in a totally different light.|
|Day 3 Lesson: There's a seriously-important lesson in life in this one, and also a very small gift for you. I hope this letter gets passed onto someone else in your life. A friend, a family member, a spouse.|
|Cheat Sheet & Swipe File Starter: A good copywriter has a curious mind, and saves tons of files, interesting articles, ads, cheat sheets and tactics for inspiration later on. This is called a"swipe file." I've included a few small items to get your own started. Hopefully you end up framing a few of the things inside.|
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