Hiring people is a funny thing:
You usually have to hire them when you're at your maximum capacity already.
It's a cruel irony.
However there's ways to avoid all this work by adding some modern touches to the old way of hiring someone. Let's make the robots do MOST of the grunt work, then us cool humans can swoop in right at the end to make the final decision :-)
Get comfy, grab a notebook to take notes, and follow along this 4-part video series on how to hire someone with the least amount of work:
PART 1: OLD vs. NEW HIRING
Here's a quick lesson on how you should START hiring, versus the old-fashioned way of hiring:
Now that you understand the concept behind this, let's get started with the content of your ad in Part 2.
PART 2: WHY TO USE AN "ELIMINATION VIDEO"
When I started hiring, I looked at from the point of view from the person apply...
IT WAS DAUNTING!
Imagine trying to look for job, and applying to a place you're NOT EVEN SURE YOU WANT TO WORK AT.
If you get a job that didn't quite meet your expectations, soon you start caring less, and becoming a bad employee.
I've found an easy way to combat that....THE ELIMINATION VIDEO!
Here's an example I did....that hired me an assistant within 17 hours of posting. Several people even emailed me saying, "This was the best job posting I've seen on Craigslist in months!"
....and it was because they could see EXACTLY what they'd be getting:
(Yes yes I know I had some seriously weird hair at that time)....
Here's an easy script to follow for your video (Feel free to split it up into pieces if you can't say it all at once):
Hi, I’m ____ and I’m looking for someone to fill a ____ position.
You'll be working at _____ company which does _____.
(Tell them where they’ll be working).
The type of work environment we have is ______.
(Describe where they'll be working).
Some of the cool things about this job are _____.
(List some cool things and tell them why it’s a good position. Or even a benefit of “someone who just wants a simple job of getting a little extra spending money").
Make sure you fill in the form below to apply!
(Or tell them there’s a link with a form to fill out).
For now, I want you to understand the MASSIVE benefit even a short & simple video provides.
Go to Part 3 and follow along, we're going to start building our own Craigslist ad!
PART 3: MAKING YOUR OWN AUTOMATED HIRING AD
Here's the first part you need to know.....and if you already know how to post on Craigslist, this will show you some extra tips:
Let's get started making your ad!
Here's the script we used in the video:
Watch this video to get a good idea of what this position is all about:
[iNSERT YOUR VIDEO LINK HERE]
ABOUT YOU:
--Some skills they will need to have
--Some skills they will need to have
--Some skills they will need to have
ABOUT ME:
--Some facts about you and your work
--Some facts about you and your work
--Some facts about you and your work
ABOUT THIS POSITION:
--Stuff about this job
--Stuff about this job
--Stuff about this job
If you think you're the right person for the job, apply on this form!
[iNSERT YOUR FORM LINK]
Or you can use the script below which is in the proper A.I.D.A. format.
Hey there! We have an open position for _____ at our company _____.
We’ve been growing, and need someone to handle our _____. Maybe you could help us out with it?
This video will clarify a little more:
[VIDEO LINK HERE]
INTEREST (Interest them as to why they’d wanna work for you):
We’re looking for someone with experience in _____.
You’ll be working from _____.
DESIRE (Make them DESIRE wanting to work for you):
Some of the cool things about our company are:
(Some benefit goes here) (EX: Free lunches everyday)
(Some benefit goes here) (EX: Learn how to do Google AdWords)
(Some benefit goes here) (EX: Flexible work hours)
(Some benefit goes here) (EX: Great part-time job)
If you’re looking to learn _____, this will be a great position for you, since that’s all we do!
ACTION (get them to take action and click the link):
If you’re the right person for the job, fill out this form!
[GOOGLE DOCS LINK]
We look forward to hearing from you!
The _____ Team
NOW LET'S MAKE GOOGLE DOCS HANDLE ALL THE WORK FOR YOU:
Google Docs has a thing called Google Forms which allows you to......actually....I'll explain in the video!
See how easy that was to create? Simply learning JUST how to make this Google Doc form accept all your applicants will save you massive amounts of time!
Here are some sample questions you can use. Just copy/paste whichever questions your need to ask into Google Forms. Now your applicants will TELL you what you need to know, instead of you hunting for the information across hundreds of resumes.
Basic Information:
- Hey! What’s your name?
- First introduce yourself. What’s your name and contact info? Nice to meet you!
- Nice to meet you! Can you list how we can contact you if we got questions for ya?
- Do you have a LinkedIn profile, Facebook profile, or websites we can check out?
Asking for technical skills:
- Since this job requires knowing at least basic internet skills......setup a Wordpress blog in a folder called /i-can-do-wordpress and make the first blog post say “LOOK MOM, I MADE A WORDPRESS BLOG!!”
- We need someone who knows CSS and HTML. Bold and italicize the following sentence using HTML markup. Also make the whole sentence link to Google.com. “Hey what’s going on?”
- What’s your favorite programming language, and what’s the coolest thing you’ve ever coded with it?
Asking for a portfolio:
- Do you have a portfolio? Enter the link to it below:
- We wanna see some of your past work. List some websites you’ve designed:
- Can you list (or link) some of the past gigs you’ve had?
- Can you list (or link) some of your best work?
Checking out their living situation:
- If we asked you to be at our Downtown office in 30 minutes, would that be possible for you?
- If we offered you this job THIS WEEK, when would you be able to start?
Past work experience:
- We can only take people who’ve worked at other web companies, can you list what web companies you’ve worked at? What did you do there?
- What’s the last job you had that you really liked?
- Was there anything you did at your last job that you think is pretty impressive? What company was it at?
- What were some of the things you loved, and some of the things you hated about the last place you worked.
Testing their organization skills:
- How would you solve this problem: I was supposed to fly from Austin to New York today....but forgot my 1pm flight. I have to give a presentation at 9pm EST in New York. How would you go about making sure this happens?
- Find the phone numbers of three top photographers in Austin who do family portraits.
- We have 25 people in the office. If we had a team lunch, and everyone was to individually order the day before, how would you gather everyone’s responses?
Seeing their goals:
- What do you want to get out of this role?
- Tell us about you......are you looking for a temporary job, or a long-term career?
In the next section, we're gonna go through several examples and put everything together....
PART 4: EXAMPLES & CASE STUDIES:
Let's take a slightly-old-fashioned hiring process, and put a twist on it.
I'm going to show the OLD way of hiring, and then we'll step-by-step make a new (and more efficient way):
Let's start by showing you how it's first being done (the old way):
Now as you can see from that old way AppSumo will get SWAMPED with résumé's and emails. Let's try re-doing this ad the new way:
Now we've got a slick webpage with our job posting (although this isn't a completely necessary step, it's a REALLY great route to go for your job postings). Check out this sample page:
http://www.appsumo.com/deal-operations-manager/
Let's now make the Google Form that will do all our hiring "for" us:
...and for our final step, let's integrate the two, and make a single-page job posting:
THERE!
Now in one page we have everything a job applicant needs to know.....and everything in place that will just collect us a nice bath of job applicants we can casually browse:
http://www.appsumo.com/deal-operations-manager/
HIRING AN ASSISTANT: NEVILLE'S CASE STUDY
I wanted to hire an assistant fast, here's how I did it:
Here's the questions I used in my (VERY SIMPLE) Google Form. Notice the "magic question" is the Wordpress task. If they didn't do that, I wouldn't consider them.
You can see the live form here:
https://docs.google.com/spreadsheet/embeddedform?formkey=dDNHOXIwcXZvOUF2aUliWnd1X2RNVWc6MQ
Do you live in Austin....and can easily make it Downtown quickly? (I live on 9th St and I-35)
--Why YES I do!
--NO I don't.....which means it would be pretty difficult to fill this role :-/
Got a Facebook, LinkedIn, website, email addy? Here's mine if you wanna see: https://www.facebook.com/neville.medhora
Install Wordpress somewhere....under the folder name /nev ....and make the first blog post say "HEY NEV, I CAN DO WORDPRESS :-)" ......and past a link to it below.
For example: whateverdomain.com/nev
HIRING AN ASSISTANT: LIDA'S CASE STUDY
Lida hired an assistant in two days, virtually copying everything here verbatim! Lida was looking for an assistant, and two days later found a good one.
She let me know of her success through Twitter:
Here's the video she made (notice how similar the language is to the videos I made myself):
Her video was a just a YouTube video with a link to this Google Form in the description:
Just more proof this method works very effectively, and anyone (even with limited skills) can do this!
Join the list and download this entire post:
Hope you learned a quick new method to quickly "interview" hundreds of people without actually having to interview anyone yourself. This method isn't 100% perfect, but it can drastically decrease the amount of in-person time you need to spend when interviewing and hiring.
To sum up this hiring process in a nutshell:
1.) Make a disqualifiying video.
2.) Make a Google Form.
3.) Post an ad with the video and form, and you "Magic Question".
4.) This will automatically thin out the onslaught of applicants to few quality applicants!
P.S. Let me (and others) know if you've used this technique before, or any success/failure you've had with it!
P.P.S. If you need any help with your own hiring process, ask below and I'll answer all questions!
P.P.P.S. Please share with your HR people as this can drastically reduce workload and speed up hiring certain positions!
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