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    How to Recycle a Blog Post Into 10 Social Snippets (in 10 Minutes)

    recycle blog to social media

    So, you’ve just spent hours (or days) writing an awesome blog post…

    But if you want people to actually read it, you can’t stop there.

    You need to promote the crap out of it.

    Most people hate promotion because they think it takes too long.

    Well, I call BS. And I’m gonna prove it to you.

    Today I’ll show you how to create 10 social posts in 10 minutes using the “Recycling Technique”.

    That’s 1 post per minute for all you math whizzes out there.

    To do this, we need to keep extra writing to a minimum. We’re gonna take what we already wrote, break it up into chunks, and tweak it for social media.

    Start the stopwatch. Ready. Set. GO!



    How to Find Social Media Snippets Inside Your Blog Post

    For this experiment, we’re going to use Neville’s How to Stay Sane With Work blog post.

    Here’s the game plan:

    Step 1.) Read through the post

    Step 2.) Circle all the “snippet ingredients” (see list below)

    Step 3.) Make the ingredients into 10 different social posts

    Here’s where I found some juicy ingredients in our example blog post:

    stay sane with work cutups

    Time to skim the article and find snippet ingredients: 3 minutes

    Now that we’ve got all the ingredients, let’s start cooking.



    Post #1.) Create a “cheat sheet” of main points

    Neville includes a cheatsheet in almost every blog post. It’s basically the TL;DR version of his post that recaps his main points.

    how to stay sane with work-cheat- sheet

    Cheat sheets can be copied almost word-for-word to create instant social posts.

    stay sane with work tweet

    Time to write: 15 seconds



    Post #2.) Share your first main point

    The “cheat sheet snippet” gives a recap of the entire post. Now, let’s zoom in on each individual main point. This article only has three main ideas, but if you have a longer article, you’ll have tons of social ammo.

    make a to do list snippet

    These first two paragraphs would make a great tweet. Just copy, paste, and add a call to action.

    to-do list tweet

    For these ones, you can also add any images you made (this would be a good idea if you’re sharing on Facebook). In this case, we’re going to save our to-do list image for an entirely separate social post.

    Time to write: 15 seconds



    Post #3.) Share your second main point

    Now, we’ll do the same thing for our second main point:

    stay sane with work snip

    Up until now, we haven’t had to write a single extra word.

    This one might need a few tweaks though…

    tip stay sane with work tweet

    To drive more eyeballs back to our post, we could also add in a call to action to the end (this goes for all the posts on this list).

    It could be something as simple as:

    “Check out the rest of my to-do list tips here ➡ [LINK]”

    Time to write: 40 seconds



    Post #4.) Share your third main point

    For our last main point snippet, we’re back to copying and pasting:


    We’ll use the bottom paragraph as our social post text. Then we’ll screenshot the uniquely formatted top part and use that as our social post image (if we wrote it all out, it wouldn’t fit in the tweet).

    never add stuff to do list twitter

    This is a great example of how to create “text art” by playing around with formatting. Text art is great for social snippets!

    Time to write: 20 seconds



    Post #5.) Recycle your images

    Now that we have our main points covered, let’s take a look at our images.

    We have some great shots of Neville’s to-do list, so let’s recycle those into social posts.

    to-do list snip

    In this case, a before-and-after image makes the most sense. With Google Drawings, you can create simple images like this in seconds.

    For the text, we just write one sentence describing the image.

    todo list tweet

    Time to write (and make image): 90 seconds



    Post #6.) Use interesting quotes

    While scanning through the article, this quote stuck out to me as a nice little wisdom nugget.

    quote snip

    Let’s use it as a social post.

    You know the drill….copy and paste!

    use quote for tweet

    Time to write: 15 seconds



    Post #7.) Share an interesting statistic

    Interesting facts and stats are perfect for tweets. Here’s one I found in Nev’s article:

    stats snip

    Here’s how I’d quickly transform this in to a social post:

    stat tweet

    If you don’t have any stats in your article, go back and add some in. This will make your article stronger as well.

    Time to write: 20 seconds



    Post #8.) Pick out specific examples

    While you’re adding in stats to your blog post, make sure you also include plenty of examples of the concepts your post covers.

    Not only does this make your article more useful, but it also gives you tons of social ammo.

    For example, here is a spot where Neville gives examples of different ways you can respond when a client/boss asks you to do something:

    specific examples snip

    To make this into a social post, we just need to write a quick sentence that introduces the examples, like this:

    specific examples tweet

    Time to write: 30 seconds



    Post #9.) Tell a personal story

    Adding in personal experiences to your blog post makes it special. Readers can find general information repeated all over the internet. Personal stories make your content unique.

    They’re also great for social posts.

    Lengthy stories might be too much for Twitter, but they’re perfect for a Facebook, Instagram, or LinkedIn post (especially if you have an eye-catching image to go along with it).

    Here’s the foundation of a story I found in our post:

    story snippet

    This isn’t quite a complete story, so we’ll make some tweaks and add detail for our social post. And since this one is gonna go on Facebook, let’s throw in one of our (already-made) images as well:

    tell a story tweet

    The more relatable and vulnerable you are in the story, the better!

    Time to write: 2 minutes



    Post #10.) Ask a question

    At the end of the post, Neville asks his readers to share their own tips for staying sane with work:

    question snippet

    Hmm...I smell a social post here.

    question tweet

    If you don’t currently have any questions or polls in your post, just make some up. Look at each of your main points, and ask for your readers’ opinion about those ideas.

    Time to write: 20 seconds

    HOT DANG! Would you look at that...we just wrote 10 social media posts in 565 seconds (~9.5 minutes)!

    For this exercise, we only made one social post for each type of “snippet ingredient”. But if you want even more ammo, you can use multiple images, quotes, examples, stats, questions, etc.

    Armed with this “recycling strategy”, you’ll now be able to whip up loads of social posts lickety split.



    Blog Post Recycling Cheat Sheet



    Hope this helps!


    Neville Medhora

    User Feedback

    Recommended Comments

    Guest Content Feeding Through Twitter ➡ Blog ➡ Email List :: Copywriting Course


    […] always like to “recycle content” on different platforms so it gets seen by the most amount of people, and this little system […]
    Link to comment
    Guest Lisa Sicard


    Love this piece Neville as you spell it all out. It does remind me of MissingLttr - they do it automatically for you. You get to pick and choose your snippets and images. It is close to automation as we can get today :)
    Link to comment

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