Let's quickly learn about how to write a cold email that has the highest chance of getting responded to:
Notice how different these two cold emails are:
The crazy thing is, the shorter email on the left will get a far higher response every single time. This means less work, and more results!
Remember before cold emailing:
1.) The person DID NOT ASK to be emailed.
So if people don't respond to your email, don't take it personally. MOST people you cold email will not reply.
2.) If you mass-send a lot of cold email, this is borderline spamming.
"Blasting out thousands of emails to people who didn't ask for them" is not sales, it's spamming. Beware of this. I've seen people's accounts get banned, and potential customers very annoyed when someone sends too much useless email.
3.) Shorter emails almost ALWAYS work better.
In nearly every case I've ever seen through hundreds of companies, extremely short cold emails tend to work best.
4.) The more "personal" it sounds, the better.
If it looks like it came from a real human, it has a higher chance of being opened.
5.) Your email should make their life better/easier. Not harder.
Many cold emails are long, hard to read, boring, and require the reader to take a bunch of actions. SCREW THAT! The busy person you're trying to reach doesn't want MORE work, they want less! So give them a SOLUTION, not a chore.
Understand "The Gatekeeper" is getting bombarded:
Here's an interview with Collin Sutton. He's the director of social media marketing for OMD. This means he's constantly bombarded with 100's of emails and calls to get his business.
This interview demonstrates how much he's sought after, and why he answers only 1 out of 30 cold emails....and what ACTUALLY catches his eye in a cold email to get him to call them back:
Let's write a cold email:
Watch as we type out a simple B2B email. It's not as complex as some people make it out to be:
The crazy thing is, the shorter email on the left will get a far higher response every single time. This means less work, and more results!