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Susana Crofton replied to Vince McDonnell's topic in Emails
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Landing Pages + Sales Pages: Quick Question ...
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The S.W.I.P.E.S. Email (Friday July 19th, 2024)
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![review thumbs up thumbs down](http://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_review-thumbs-up-thumbs-down.png)
Why write a critical review?
Is your teacher is making you? Is it your job to write reviews for the New York Times? or maybe you just enjoy helping others not waste their hard-earned money? Before you can review something you have:- Read the book
- Try the product
- Eat the food
- Watch the movie
- Use the service
What to include in your review?
Introduction
We need to let our readers know what we are reviewing and why.Summary
Include a description of what you are reviewing. Keep your opinion out of the summary, that part comes next.Critique
This is your chance to let your readers know what you thought. Your opinion doesn't have to be negative it could also be a positive. If you consider your review positive post your positive points first. If you consider your review to be negative start with your negative points.Conclusion
Think of this as your call to action (CTA). Here is your chance to tell your audience what you want to them do based on the information you gave them in the review.![take photos](http://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_take-photos-to-document.png)
Stickman's Steak Shack
![restaurant positive negative chart](http://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_restraunt-positive-negative-chart.png)
![critical restaurant review example](http://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_critical-resturant-review-example.gif)
Critical Book Review Example:
What if we were to write a review on this book?I Have To Go by Robert Munch
![Book positive and negative chart](http://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_Book-positive-and-negative-chart.png)
![book review](http://ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_critical-book-review.gif)