
Hey [wlm_firstname], let's talk about writing emails for a second....more specifically, how to THINK about approaching them before ever writing a word.
Watch these 4 short videos and it'll clarify how to properly think about sending email updates, newsletters, and autoresponders.
PART 1: Why you should not make your emails look like everyone else’s newsletter:
VIDEO 2: How and when to use an “Ethical Bribe” to get people to signup for your newsletter:
If you’re gonna use an autoresponder you have to have people subscribed to your email list. So to get people to signup, sometimes you can give them a little incentive to join. This is called an
Ethical Bribe.
You know how you see people offer a free ebook or video in exchange for your email? That’s what an ethical bribe is. I use Ethical Bribes on SOME websites, and sometimes I don't. Here's what you need to understand these Ethical Bribes:
Personal Blog Welcome:
"Wantrepreneur" Concept:
Teaching Copywriting:
VIDEO 3: A sneaky trick for your emails that will do three things:
1.) Give you good feedback.
2.) Get you "email whitelisted."
3.) Have customers tell you EXACTLY what they need help with and are willing to pay for.
Here's some real examples of P.S.’s to use at the end of your emails: This one has worked for me shockingly well! People enjoy the novelty of it even years after my tons of voice in emails changed:
P.S. Respond to this email and let me know if you’d like more of these nugget-filled emails. Respond with something annoying like I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE!
Here’s an example that gets people to tell me exactly what they’re having trouble with, and what they’re willing to pay for. Modify it to your own industry:
P.S. Also lemme know if there’s any kopywriting stuff you’d like to learn. I’m considering making a new Kopywriting product, and wanna see how I can best help you.
This one has been put on multiple autoresponders I’ve made, and worked pretty well:
P.S. What can we help you with? What problems with starting a business do YOU have? Any advice or tactics you’d like to get? Respond to this email and let me know. Time to eat now!
This one doesn’t get people to respond, but it prepares them to lookout for the next email which is super-helpful:
P.S. Tomorrow I’m going to show you three ways to overcome being a Wantrepreneur for the rest of your life...
VIDEO 4: An idea of how to write endless emails: