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Being "Inside The Box" (And How To Get Out)


Neville

Inside The Box

Being "Inside The Box" means you've been exposed to something over and over...and now you can't see it fresh!

This is super common with copywriters. You'll be able to critique other people's websites, but not be able to critique your own.

What sucks is the more you look at something, the worse this problem gets!

hypnotized eyes doc

 

This is actually a major problem. Take me for example, it's so difficult for me to tweak this sales page because I've seen in 1,000+ times.

But if someone comes to me with a question about THEIR sales page, it's super easy to spot errors looking at it with fresh eyes!

So here's a couple of ways I get around "Being In The Box"

 

Ask "What Would ____ Do?"

FAQ Question Marks

What would Warren Buffet do?

What would Noah Kagan do?

What would Elon Musk do?

By viewing the problem as a different person, you will yield different results.

If each one of these people wanted to start a new business:

Warren Buffet: Would probably do something in the financial industry.

Noah Kagan: Would probably do a combo of marketing and software.

Elon Musk: Would probably think of some game-changing technology.

Because you understand roughly how each of these people operate, you can extrapolate what they would do.

So to get out of the box you can ask "What would ____ do?!"

 

 

 

Ask Your Friend Group:

asking-friends.jpg

You can either in-person ask friends for opinions, or online friends for opinions.

My buddy Sam Parr is a master of this. He constantly asks his Facebook friends and Facebook Groups he's part of questions:

Sam Parr Postings Facebook

Sam Parr Postings Facebook

This results in him getting many different opinions on topics. You can do this too with your friend group.

 

 

 

Hire other people:

How to become a copywriter asking picture

Hiring other people is the fastest way to get an outside perspective.

People hire me all the time as a consultant to look over their copy and their marketing efforts. Usually within moments I'm able to spot improvements because I'm "Outside the box" for their project!

I've hired other copywriters from my friend group, Fiverr, Upwork and more for short consults to take a look at stuff I'm too "in the box" to fix.

 

 

Be Aware Of It:

deep-thinking

Just KNOWING you're "in the box" can have a big effect.

If you're aware that you're inside the box, many of the same techinques that help get rid of Writers Block can help you.

Things such as taking a shower can help alter your mind enough where it'll take you outside the box!

Take A Shower

 

 

 

 

 

 

Sincerely,

Neville Medhora In The Box

neville-in-the-box.jpg

 

P.S. Do you have any special tricks to "get out of the box??"


User Feedback

Recommended Comments

Guest Gary

Posted

I go for a run and that usually gets me out of the box.
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Guest Anderson Frohlich

Posted

I think getting into a wide range of subjects, even those not really of the interest, can always open our minds and help on the escape of the box

Cheers!!

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Good day Neville,

Great topic, reviewing your writing technique will give you fresh insight I also abandon the draft for a while and revisit after several days, this  usually provides a new perspective.

My reards,

Ugo

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Guest Christina

Posted

Letting a piece of writing sit for a while so I can 'forget' what I wrote lets me to come back to it with fresh eyes. Not always practical, but 48 hours usually does the trick.
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Guest Denisse Perez

Posted

Fairly new to blogging myself. I write then leave it for a couple days then come back to it, followed by then having a friend read it :)
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Guest Neville Medhora

Posted

That's not a bad one when it comes to copywriting :)
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Guest Neville Medhora

Posted

That's a great little system of getting feedback Denisse!
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Guest Neville Medhora

Posted

I agree.....just "forgetting about it" lets you read with those fresh eyes!
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Guest Neville Medhora

Posted

Oh yeah, that's a great suggestion Anderson! By doing something in another field, you usually draw interesting paralells.
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Guest Ann Giangarra

Posted

Hi Neville,

​Thanks for sharing your talent and abilities to help others, and for the opportunity to comment. ​Asking a friend or professional expert are great ways to gle​a​n ​knowledge. ​Here is my special ‘trick’ to “get out of the box.” ​​ Whenever ​I don’t know what to do​ ​(​it seems ​​some tricky situation/relationship seems to ​weary me daily), I ask Jesus​ what to do​. I tell Him, ​”​LORD, I can’t do ​____ without You​; please show me what to do/how to respond​.” ​ ​In the Bible (God’s love letter to all mankind), He tells us – “The fear (reverence) of the LORD is the beginning of knowledge/wisdom​”​ (Proverbs 1:7 & 9:10). ​ For far too long I depended on my own strength, goodness, wisdom, ability to love and forgive. In the end (feeling desperate and suicidal​), I cried out to the LORD, Jesus (Jeremiah 29: 11-14) and He brought me back from my “captivity” (in my case – depending on my own limited abilities).

Jesus is a historical person (our calendar BC and AD is an account of time before He walked the earth as both man and God (BC), and after he was born (AD), who lived in real time, was like us in every way, except, – as God is holy – He was without sin. Jesus said “I Am the way and the truth and the life. No one comes to the Father except through Me.” Ask Him today to forgive your sins, to come into your life, make you new, and help you live for/with Him each new day – For what shall it profit a man, if he shall gain the whole world​ (fame, money, prestige, etc…)​, and lose his own soul?​ ​I pray you receive my words with the concern and sincerity (for you and your followers) in which they are sent.

P.S. I couldn’t resist 😇 when I read your given question – Ask “What Would ____ Do?”​ ​ ​(​WWJD ​-​ “What would Jesus do?” ​- phrase from the 1990s​)

I stand in awe, Ann : – )

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Guest Neville Medhora

Posted

Oh wow, thanks for sharing your version of "getting out of the box" Ann!
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Guest Cesar Soto

Posted

Solid gold over here. From now on I'll be asking, "What would X industry leader do?".

I've already came up with a few solid ideas, actually more than I can handle at the time, and that's a good problem! :-)

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Guest Ann Giangarra

Posted

You're welcome Neville, I think you are awesome. Thanks again for all your help.  ☺️
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Guest Chris

Posted

One of the tricks I've tried recently is reversing certain parts of the copy. Turn the positive statement negative, focus on the con instead of the pro. It doesn't always immediately lead to a great idea but changing the perspective sometimes surfaces a new idea or direction to consider.
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Guest Chris

Posted

YES! This! It's amazing how often it helps (and even when it doesn't, you've done something good anyway!)
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Guest Khris Steven

Posted

I always stop along the line and come back the next day to continue (mostly for email and blog posts).

So, I read from the beginning (I spot errors all the time) and make amends before resuming from where I stopped.

Even if it takes me 5 days to finish, I do this everyday.

The "What would you do" idea sounds great as well .

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Guest Neville Medhora

Posted

Yeah it's a great framework when thinking about a problem, glad you liked it!
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Guest Neville Medhora

Posted

Good one Chris!

I use something similar where I'll reverse the subjects like:

"How can I make more money?"

-- turns into --

"How can I make others more money?"

It's usually not some Earth-shattering revelation, but it definitely helps approach the problem from a different angle.

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Guest Neville Medhora

Posted

Great method Khris, giving the copy a rest definitely helps get out of the box!
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