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James Clear Copywriting Teardown - Episode 3


Neville

This is James Clear:

james-clear-png

 

 

This is a quick Copywriting Teardown of a post of his:

Here’s what we’re covering:

James has this post on intermittent fasting which is ranking #1 in The Googster.  Let’s go through a few things to SEO-proof this for him:

 

Step 1.) Correct the small stuff like Alt and Title tags (minor stuff).

This stuff is only semi-important in James’ case because he already has hella people linking to his article on websites and social.

It would be cool to add some images in the post like this which people could download or view from the image search results:james-clear-example-diet

 

Step 2.) Add more sections to the post based on the Google Suggested Searches at the bottom of the page.

Searches related to intermittent fasting:

How to do intermittent fasting

Intermittent fasting bodybuilding

Intermittent fasting results

Intermittent fasting diet

Intermittent fasting weight loss

Intermittent fasting success stories

Warrior diet

Intermittent fasting diet plan

 

Step 3.) Provide a download link (that preferably collects their email):

A free eBook is super easy to provide in this case.  Just paste the post into a Google Doc and do File –> Download As –> PDF.

With a few simple touches we could make this a nice free download such as this:

(This is not a real download, just a sample, so don’t complain to me the link doesn’t work!):

Download my free guide to intermittent fasting:james-clear-book.png

Inside the book you’ll get:

  • A free intermittent fasting guide.

  • A 3 step plan to follow.
  • Weight loss charts.
  • Case studies.
  • And more!

 

 

 

That’s my quick assessment of James Clear’s post.  

 

As always, leave a comment with your site if you’d like it torn down!  

I save every entry for later episodes!!  

In fact, I got this nice little doc with the rest of them I’m tearing down:

other-teardowns

Leave your site in the comments to be torn down, or lemme know whatchya think!

-Neville Medhora

 


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Guest Jesse Hanley

Posted

Great little breakdown of an article I've read about a bazzilion times.
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Guest web

Posted

This is neville:

{put a yankee image here}

This is me:

{put an asian guy image here}

This is a quick Mareketing strategy Teardown of Neville blog:

Here’s what we’re covering:

Nev has this awesome blog on kopywriting called kopywritingcourse.com

He collect his users email adresses so he can send some great stuff

to their emaill adresses.

After 2-3 great content emails he introduce his premium courses through

emails which is no doubt also great.

But he lack in some online marketing strategy.

Let’s optimized his blog for marketing strategy.

Step 1. Install Custom audience. This is just like GA code. You put it all of your website pages so that you can reach these people through fb advert.

Step 2: Create a re-engage plan for those people who show interest in his courses and located in top tier countries.

Again this requires custom audience code.

Step 3: Create a re-engage plan for those people who visit his blog but do not sign up for newsletter.

Again this requires custom audience code.

Step 4: Acquiring new visitors through advert at a regular interval so business grow in autopilot mode.

That’s my quick assessment of Neville blog.

Neville Leave your comments about it, or lemme know whatchya think!

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Guest Alex Ciprietti

Posted

Hi Matteo,

I'd be really curious about Neville's thoughts on your website too because I find it freaking awesome. I was compelled to follow the link you posted and BAM! Totally hooked and read every single thing I could. Even the subtle personal branding is beautiful. Your picture is relaxing and inviting ( ok, I fancy you a little :-). Very straight forward and flowing info there. Two thumbs up from me.

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Guest Tony

Posted

Nice addition to the TD, Luvin' on some "Googster" suggestions! :)
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Guest Mick

Posted

Hey Neville,

Great bite size valabel info. I got 2 great takeaways (alt image tags and googles suggested searches) that I will use on a client project today. How do you feel about adding such suggested searches (and then add answers like you showed in the video) at the footer of a website to improve ranking? Thanks!

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Guest Greg

Posted

Hey Neville

This post alone is worth everything I paid for your copywriting course. Keep up the good work you Asian MoFo.

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Guest Neville

Posted

Hahhaha, yea I've actually stumbled on it a few times just by the nature of it being the #1 result. Imagine how much extra traffic comes from holding that position!
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Guest Neville

Posted

You're on the list!

Btw I think you're already getting hit on in this comment! :)

One of the things about your site (as well as other consulting sites) is that the website itself rarely seems to generate paying clients. It's more word of mouth stuff.

However your site seems to do a pretty good job of being nice & friendly & getting people to signup already. Now go start marketing your own stuff to other audiences so you can grow!

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Guest Neville

Posted

Today I learned: Horses take supplements
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Guest Neville

Posted

Whoa....thanks man!

Look for an email in your inbox.....I need to get your physical address so I can send you a free NevBox :)

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Guest Neville

Posted

yup! I'm actually going through a post I'm writing now and adding suggestions based off this!
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Guest Neville

Posted

Hey Mick, I don't know if I'd do it on the footer, as that seems weird.

Generally if you make the page "too SEO'y" you will eventually get slapped for trying to game the system. So keep the page human-friendly instead :)

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Guest Neville

Posted

Why thank you Greg! Glad you learned some stuff :)

Stair lifts eh? Interesting.

[Product] + [Local Area] is always an interesting SEO opportunity.

Added to the list!

Some observations on your page:

---------------------------------------------------------------------------------

-You don't have a Page Title Tag: that should look like:

Stair Lifts in Knoxville, TN

-Good job on putting your phone number everywhere. That's the most important element of your page, GETTING THEM TO CALL!

-You might wanna submit your business info to Google Local Listings. Add your business name, what you sell, phone number etc. This will give you extra exposure in the online version of the Yellow Pages. Very important for local businesses.

-If you can, make a quick video (even if it's ghetto) called something like "Stair Lift Installation in Knoxville, TN."

Just make a video showing a few of your installations working and a number to call. Usually videos have a better chance of it making to the top of search engine results.

---------------------------------------------------------------------------------

 

Just some quick observations!

-Nev

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Guest Neville

Posted

Hmmm.....life coaching eh? I've put you on the list! I've got a bone to pick with life coaches, so maybe I'll do a teardown of them at some point!
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Guest Martin

Posted

Oh, I do like that EBook idea, so easy, so obvious! Will implement this week.

ALT tags are also great for accessibility, blind people using screen readers will know what you're talking about, good all around!

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Guest John Ganotis

Posted

Another awesome kopy teardown!

I like the variety here... how you did a marketing company site first, an email campaign second, and now an article.

One note about the PDF export from Google Docs — any URLs in the document will be behind a Google redirect in the PDF. This can can sketch some people out if they hover a URL that's a link and it actually displays a different URL. It's a GREAT way to quickly generate a PDF, but has at least this one limitation to consider. I have not yet found a good workaround for this that is as easy.

I'd still love to see a kopy teardown of an iPhone app landing page!

Maybe for my friends' app that shows the number of people in a place? http://www.density.io/

There's also this one for an app I made: http://www.getphotofind.com/ — Based on your feedback I'm actually doing an Unbounce test on this between some long and short copy versions, as well as with and without a video (you can use incognito windows if you want to check out other variations).

Thanks Neville! My team and I look forward to number 4!

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Guest Neville

Posted

Oh wow, I never even thought of the alt tag problem helping blind people...extra bonus!!
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Guest Matteo Duò

Posted

Thanks Alex, great to hear that... thanks!
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Guest Louise Morris

Posted

I love the pdf download tutorial in there. So simple. I keep thinking I need to hire somebody on Elance to do that. Saved me $$$ and hassle. Thanks.

The stuff about the alt tags that you said was stupid simple, I don't do. In fact, what the tech geek are you talking about. Yikes. I'm way behind on this stuff.

I'm so way behind on this stuff that I'm afraid to have you tear me down, but what the heck: louisemorris.com

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Guest Matteo Duò

Posted

Hey Nev, thanks for adding me to the list.

What's troubling me is the opt-in form copy which I think is a little bit weak (aka too generic), don't you think?

"It’s more word of mouth stuff" --> amen to that. But how can I overcome this? Maybe you'll tell me (and others) in one of your upcoming teardown... :)

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