James Clear Copywriting Teardown - Episode 3

Great little breakdown of an article I've read about a bazzilion times.

Hey Nev,

still room for a new teardown? I'd be fearfully happy to hear your thoughts on my website. Check it out: http://www.matteoduo.com

organichorsesupplements.com

This is neville:

{put a yankee image here}

This is me:

{put an asian guy image here}

This is a quick Mareketing strategy Teardown of Neville blog:

Here’s what we’re covering:

Nev has this awesome blog on kopywriting called kopywritingcourse.com

He collect his users email adresses so he can send some great stuff

to their emaill adresses.

After 2-3 great content emails he introduce his premium courses through

emails which is no doubt also great.

But he lack in some online marketing strategy.

Let’s optimized his blog for marketing strategy.

Step 1. Install Custom audience. This is just like GA code. You put it all of your website pages so that you can reach these people through fb advert.

Step 2: Create a re-engage plan for those people who show interest in his courses and located in top tier countries.

Again this requires custom audience code.

Step 3: Create a re-engage plan for those people who visit his blog but do not sign up for newsletter.

Again this requires custom audience code.

Step 4: Acquiring new visitors through advert at a regular interval so business grow in autopilot mode.

That’s my quick assessment of Neville blog.

Neville Leave your comments about it, or lemme know whatchya think!

Hi Matteo,

I'd be really curious about Neville's thoughts on your website too because I find it freaking awesome. I was compelled to follow the link you posted and BAM! Totally hooked and read every single thing I could. Even the subtle personal branding is beautiful. Your picture is relaxing and inviting ( ok, I fancy you a little :-). Very straight forward and flowing info there. Two thumbs up from me.

Nice addition to the TD, Luvin' on some "Googster" suggestions! :)

Hey Neville,

Great bite size valabel info. I got 2 great takeaways (alt image tags and googles suggested searches) that I will use on a client project today. How do you feel about adding such suggested searches (and then add answers like you showed in the video) at the footer of a website to improve ranking? Thanks!

Hey Neville

This post alone is worth everything I paid for your copywriting course. Keep up the good work you Asian MoFo.

www.8thJubileeCoaching.com

Hahhaha, yea I've actually stumbled on it a few times just by the nature of it being the #1 result. Imagine how much extra traffic comes from holding that position!

You're on the list!

Btw I think you're already getting hit on in this comment! :)

One of the things about your site (as well as other consulting sites) is that the website itself rarely seems to generate paying clients. It's more word of mouth stuff.

However your site seems to do a pretty good job of being nice & friendly & getting people to signup already. Now go start marketing your own stuff to other audiences so you can grow!

Today I learned: Horses take supplements

Whoa....thanks man!

Look for an email in your inbox.....I need to get your physical address so I can send you a free NevBox :)

yup! I'm actually going through a post I'm writing now and adding suggestions based off this!

Hey Mick, I don't know if I'd do it on the footer, as that seems weird.

Generally if you make the page "too SEO'y" you will eventually get slapped for trying to game the system. So keep the page human-friendly instead :)

Why thank you Greg! Glad you learned some stuff :)

Stair lifts eh? Interesting.

[Product] + [Local Area] is always an interesting SEO opportunity.

Added to the list!

Some observations on your page:

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-You don't have a Page Title Tag: that should look like:

Stair Lifts in Knoxville, TN

-Good job on putting your phone number everywhere. That's the most important element of your page, GETTING THEM TO CALL!

-You might wanna submit your business info to Google Local Listings. Add your business name, what you sell, phone number etc. This will give you extra exposure in the online version of the Yellow Pages. Very important for local businesses.

-If you can, make a quick video (even if it's ghetto) called something like "Stair Lift Installation in Knoxville, TN."

Just make a video showing a few of your installations working and a number to call. Usually videos have a better chance of it making to the top of search engine results.

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Just some quick observations!

-Nev

Hmmm.....life coaching eh? I've put you on the list! I've got a bone to pick with life coaches, so maybe I'll do a teardown of them at some point!

Oh, I do like that EBook idea, so easy, so obvious! Will implement this week.

ALT tags are also great for accessibility, blind people using screen readers will know what you're talking about, good all around!

Cool. Thanks for the reply.

Another awesome kopy teardown!

I like the variety here... how you did a marketing company site first, an email campaign second, and now an article.

One note about the PDF export from Google Docs — any URLs in the document will be behind a Google redirect in the PDF. This can can sketch some people out if they hover a URL that's a link and it actually displays a different URL. It's a GREAT way to quickly generate a PDF, but has at least this one limitation to consider. I have not yet found a good workaround for this that is as easy.

I'd still love to see a kopy teardown of an iPhone app landing page!

Maybe for my friends' app that shows the number of people in a place? http://www.density.io/

There's also this one for an app I made: http://www.getphotofind.com/ — Based on your feedback I'm actually doing an Unbounce test on this between some long and short copy versions, as well as with and without a video (you can use incognito windows if you want to check out other variations).

Thanks Neville! My team and I look forward to number 4!

Oh wow, I never even thought of the alt tag problem helping blind people...extra bonus!!

This is AWESOME!!!

Would love for you to tear down my site: http://realestatefinancehq.com/

Thanks Alex, great to hear that... thanks!

I love the pdf download tutorial in there. So simple. I keep thinking I need to hire somebody on Elance to do that. Saved me $$$ and hassle. Thanks.

The stuff about the alt tags that you said was stupid simple, I don't do. In fact, what the tech geek are you talking about. Yikes. I'm way behind on this stuff.

I'm so way behind on this stuff that I'm afraid to have you tear me down, but what the heck: louisemorris.com

Hey Nev, thanks for adding me to the list.

What's troubling me is the opt-in form copy which I think is a little bit weak (aka too generic), don't you think?

"It’s more word of mouth stuff" --> amen to that. But how can I overcome this? Maybe you'll tell me (and others) in one of your upcoming teardown... :)