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Change words, change the impact

How to sell a helicopter, using AIDA:

This sounds hard….until you use AIDA!

The A.I.D.A. Formula
A quick re-cap of the all-important AIDA formula:

Attention = Get their attention.

Interest = Get them interested with cool facts or stats or uses.

Desire = Make them WANT to buy/use your stuff.  Show them what it can do for them.

Action = Tell them EXACTLY what to do.  Best to give just one option.  Show them where to click, or give them a number to call, or tell them how to buy.  

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