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    How to sell a helicopter, using AIDA:

    This sounds hard….until you use AIDA!

    The A.I.D.A. Formula
    A quick re-cap of the all-important AIDA formula:

    Attention = Get their attention.

    Interest = Get them interested with cool facts or stats or uses.

    Desire = Make them WANT to buy/use your stuff.  Show them what it can do for them.

    Action = Tell them EXACTLY what to do.  Best to give just one option.  Show them where to click, or give them a number to call, or tell them how to buy.  

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