This is the actual autoresponder sequence we originally used to sell the KopywritingKourse:
Email 1:
Subject Line: This email will make you write better
Sent WHEN THEY SIGN UP.
hhh...hi.
Neville here. The KopywritingKourse guy.
I'm not here to talk, I'm here to TEACH.
So let's begin (it's preferable you read this email while DRUNK)!
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If you suck at writing (and I'll automatically presume you DO), this is probably your problem:
LET'S PRETEND YOU'RE A SALESPERSON....and you're trying to get new clients by emailing them.
You sit down to write a "nice introductory" email like this:
Good afternoon Mr. Moneybags,
I'd like to introduce myself. My name is Jason McSuckywritington, and I work for Ajax Steel Tubing Company located in the heart of Wisconsin.
We are a premier supplier of steel tubing that focuses on quality steel products and accessories. We have a full line of steel tubing that is very comprehensive and customizable to fit your individual needs.
Our company has been around since 1958 and was founded by Stan Steel and is now run by his son. We are a family company and place high priority on our valued customers.
We hope to be a good fit for your company. Please call me at your earliest convenience. I would love to talk to you about Ajax Steel Tubing Company.
Sincerely,
Jason McSuckywritington
Email: jason@ajaxsteeltubingcompany.com
Phone number: 123-456-7890
Fax number: 123-456-7891
Wrong.... WRoong....
WWWWWRRRROOONNGG.
By now, Mr. Moneybags has already deleted this email, or has blown his brains out to avoid reading that boring crap.
Why on EARTH would Mr. Moneybags read that email?
Does HE get anything out of it?
Does HE benefit from the information inside?
Does HE know what to do next?
He DOES have to sit there and read your booorrring schpiel that EVERY OTHER STEEL COMPANY OUT THERE sends him 20 times a day.
He DOES feel like contacting you back would result in more time-sucking bore-fest conversation.
DELETE BUTTON.
DELETE BUTTON.
DELETE BUTTON.
Awww....poor you.
All that time spent trying to gain new clients just went down in flames.
BUT YOU DESERVED IT.
How dare you send Mr. Moneybags such a boring email all about YOU.
Mr. Moneybags doesn't care about YOU. He cares about HIMSELF. He cares about his kids. He cares about his wife (possibly). He cares about making his boss happy. He cares about doing business with people who won't screw him over. He cares about making lots of dollar$$$.
Did your email help him with ANY of that?
See where I'm going with this....?
You see my young, dumb friend....
People will buy from you if they trust you.
People will buy from you if you've
helped them a lot.
People will buy from you if they enjoy being associated with you.
People will buy from you if you provide an all-around better service or product.
In one email it's difficult to make someone trust you, like you AND show your product is better...
....so let's focus on
HELPING SOMEONE.
What can we do to help Mr. Moneybags?
Well since we're in a similar industry as he is, we should know a few ways to help him. We can send him an email with something like:
I know you buy from Federated Steel. Their tubing lasts only 5 years and costs nearly 1.5x the standard market price.
I can save you 30% on your production costs before the quarterly numbers come out.
Let me know if interested.
-Jason
-123-456-7890
Even this poorly-thought-out email offers Mr. Moneybags a BENEFIT of cheaper prices...AND the benefit of making him look good on his quarterly numbers.
Already this email will have a better chance of getting him to call you.
But what if we DON'T actually have cheaper prices? What if our steel tubing DOESN'T last significantly longer? Then maybe we could help him out with something like this:
Hey Mr. Moneybags.....
I have 4 ways to make your job overseeing the dredging process easier and save a ton of money for your company before the quarterly earnings:
Let me show you right now:
1.) There's a new process of connecting steel tubing called the Bergernon Method of Welding. Implement this with your production team. Immediate savings of 20%. Here is a PDF how to do it (attached).
2.) The biggest waste of man-hours for tubing installations is the dredging process. You can save 30% a day on labor by using Geiger trucks instead of the industry-standard Minkker trucks. I'll even hook you up with the guy that does our dredging (he's saves us about $75,000/day when we use him).
3.) There's a piece of software to manage the whole tubing process called "Steel Weld World" that speeds the whole process up and lets you keep closer track of your workers.....you should really check it out, our company saved $50,000/day during weld times.
I've got a fourth way....but it's too damn good to give away in an email (which I don't even know got to you). If you're actually reading this, ring me up and I'll tell it to you. HINT: It's a trick that allows our company to undercut our top competitor and STILL make profit.
Call me this week:
Jason - 123-456-2910
See what we did? We gave him INFORRRMMATTIOOONN that will help HIM (notice the emphasis is on HIM....not "the company").
Once we get Mr. Moneybags on the phone...we can have a nice little chat and become friends and then do business.
OK OK OK this is all cool, but what should YOU take out of this email.....THIS:
1.) Remember that people don't care about YOU right away....they care about what you can DO for them.
2.) Whenever you contact someone....make sure you give them something they can USE (even if it's one tiny thing to help them improve).
3.) Sit your big butt down and patiently wait for my next email (which is gonna have some goooooodd stuff about headlines and subject lines).
Peace,
-Neville Medhora
P.S. If you hate my writing style or emails like this....unsubscribe immediately and you'll never hear from my mouth-hole again.
Email 2:
Subject Line:Here’s how ya write SUBJECT LINES
Sent day 3.
*Take 4 minutes to read this email when you have time.....or please unsubscribe immediately!
Neville here again. I'm teaching you
how to write subject lines today.
If you didn't read the last email, click this
linky-link.
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OK OK, LET'S LEARN ABOUT SUBJECT LINES THAT PEOPLE ACTUALLY WANNA READ!:
I'm showing you two ways to write subject lines that GRAB attention (without just tricking them reader):
METHOD 1.) The benefit-driven way.
METHOD 2.) The so-easy-a-4-year-old-can-do-it way.
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Imagine your email inbox, if there's an irrelevant or obviously spammy email you don't want to read, you most likely hit:
::DELETE:: ::DELETE:: ::DELETE:: ....before you open the email.
So before you've even given that email a shot.....you deleted it. WHY?
BECAUSE THE SUBJECT LINE SUCKED!
-or-
The subject line mentioned something you didn't want to read about.
So if your subject line blows.....your email doesn't even get READ. So here's how you get around that:
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METHOD #1: The Benefit-Driven Subject Line:
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Let's say you signup for the file-sharing service DropBox. If the email confirmation says something like:
Welcome to DropBox. Your account is now activated.
....you will acknowledge it, then delete the email. Why on earth would you continue to read it?
HOWEVER.....maybe we could increase DropBox's interest if they sent out an email like this:
You got DropBox! Now read this to see how DropBox makes you more money.
The email can then describe three ways that DropBox can help programmers share files better.....or save people money explaining why they don't have to by additional hard drives.....or how people with jobs can collaborate with co-workers better with DropBox. Etc etc etc etc etc etc etc etc etc........
But that subject line shows you some benefit inside the email....so you're more likely to open it.
We can even change it up for a different benefit....maybe something like this:
U got DropBox! Get a friend to signup and YOU get 5GB more space...read this to see how:
....the email will then go on to show how DropBox's referral program works. This will surely get more people to sign their friends up, and all we did is change up a bit of text!
SO here's some more examples of Benefit-Driven subject lines:
I can fix your computer at your house (for 70% less than a big store)
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Most kids are dumb. Baby Einstein helps YOUR baby to start learning NOW.
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Here's three (non-obvious) ways to cut your monthly expenses:
----
If you're a loser guy, here's 2 ways to pickup more girls:
----
Your writing is terrible. These free emails will un-suck your writing.
Make sure your subject line shows some benefit THEY will get by reading your email.
Get the point?
Good! Now let's move on to the next (even easier) method:
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METHOD #2: The so-easy-a-4-year-old-can-do-it way:
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Let's say your brain capacity isn't large enough to make a "Benefit Driven" subject line.
OK my dumb friend, let me show you how to make a good subject with ZERO brain power!
::make sure to hold my hand::
Let's pretend we're sending out an email about web design....or web design services. Something along those lines.
Here's whatchya do:
This-is-so-easy-STEP 1.)
Go to Digg.com and type in the words "Web Design" into the search box.
This-is-so-easy-STEP 2.)
Organize the search results by the "Most Dugg" option:
This-is-so-easy-STEP 3.)
Pick one of those headlines as a subject line.
This-is-so-easy-STEP 4.)
Drop your jaw in awe of how easy that was!
Out of just those top-few results we have some really killer subject lines like:
How a web design goes straight to hell
Worst website ever? Why?
"Make a website for me, since we are friends..."
Now wasn't that simple?
So now whenever you have some trouble coming up with a catchy headline....try one of these methods taught in the
KopywritingKourse.
Peace,
-Neville
Email 3:
Subject Line: Why people ignore what you say (and how to solve it)
Sent day 5.
*Take 2 minutes to read this email when you have time.....or please unsubscribe immediately!
------------------------------------------
It's Neville here.
I'm teaching you
why people ignore what you say.
If you didn't read the last email, click this linky-link.
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When people hear things:
--They already know.
--or--
--They don't care about (because it doesn't apply to them).
...they simply tune you out.
HERE'S AN EXAMPLE:
Pretend you're on an airplane.
Think about the flight announcements before you take off on a flight:
Look around....almost everyone doesn't care. They're either reading, or sleeping, or have headphones on....Utterly ignoring the poor lady doing the demonstration. She's even telling you
how to get the hell out of the plane in an emergency....but no one cares!
Why?
MAYBE people have already heard this information before.
--or--
MAYBE people just don't care.
.....or maybe it's just
PLAIN FU***G BORING!!
Ever thought about that? I have....because I often pay CLOSE attention to the pre-flight announcements....even taking off my amazing Bose headphones to hear it.
It's the Southwest Airlines pre-flight announcements.
Southwest Airlines lets their flight attendants say whatever they want,
so long as they get the point across.
It's really damn effective (and maybe you can learn from this).
Southwest Airlines flight attendants will usually have the whole plane laughing and smiling with sayings like:
"If you're travelling with small children.....may God help you!"
"In case of a sudden drop in cabin pressure, please let go of your neighbors thigh....then strap the oxygen mask over your head."
"To operate your seat belt, insert the metal tab into the buckle and pull tight. It works just like every other seat belt. If you don't know how to use one, you probably shouldn't be out in public unsupervised."
"Thank you, and remember, nobody loves you, or your money, more than Southwest Airlines."
The pilot says:
"We've reached our cruising altitude now, and I'm turning off the seat belt sign. I'm switching to autopilot, too, so I can come back there and have a drink."
THE POINT IS:
If you make your message INTERESTING AND EVEN FUNNY...people will be open to it. The main purpose is to be INFORMATIVE....but who says being informative can't be entertaining also?
Think about this the next time you're sitting down to write something.
Use this quick cheat-sheet to see if you did it right (in this order):
#1.) Is this message informative? Will it help the people reading it?
#2.) Is this something the person actually cares about?
#3.) If this is a boring subject, is this at least SLIGHTLY entertaining?
By the way....watch
George Carlin rip boring airline announcements to SHREDS in this YouTube video (totally NSFW, yet hilarious)!
Peace & hilariousness,
-Neville
-
KopywritingKourse
Email 4:
Subject Line: use this subject line
Sent day 7.
It's official.....the
KopywritingKourse has become one of the "AppSumo Best Sellers of All Time."
Giggity!
But enough ME.
Let's give YOU something:
If you're looking for a great fu**ing headline to use today (for copy, an email, or video)....try this one:
(I directly stole this from "Breakthrough Advertising" by Eugene Schwartz):
"Give Me One Evening and I'll Give You a Push-Button Memory"
What a FANTASTIC line! Here's what makes it kick-ass:
- It implies an immediate benefit (better memory).
- It's very specific on what you get (a "push-button" memory).
- It shows that you can get results the first evening.
- It's a clear trade: You give me THIS.....I give you THAT in return.
- Kind of sums up the entire thing....in one kick-ass little sentence.
So you can apply it to your own business in many ways:
- "Give me two hours, and I'll show you how to get 4 dates a week."
- "Trade us one weekend, and we'll show you how to double your real estate leads."
- "Trade me 47 bucks, and I'll show you how I made a digital product that sold 20,000 copies"
- "For the cost of a large pizza, I'll let give you a personal tour inside my $250,000/year internet business"
Neato huh? Use it wisely my friend :-)
Peace.
Neville - Kopywriting Kid
P.S. Respond to this email and let me know if you'd like more of these nugget-filled emails. Respond with something annoying like I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE!
P.P.S. Also lemme know if there's any kopywriting stuff you'd like to learn. I'm considering making a new Kopywriting product, and wanna see how I can best help you.
Email 5:
Subject Line: why shitty stuff sometimes works better
Sent day 9.
If it's all dudes at a party, a hot chick will STAND OUT.
If every magazine ad has a hot chick on it, a big-ole picture of cute Pug will STAND OUT.
If everyone on the street is wearing a suit, a guy in a horse costume will STAND OUT.
If a girl dresses like a slutty maid at the office, she will STAND OUT.
BUT.....
If a girl dresses like a slutty maid at a Halloween party where everyone else is dressed up too, she WILL NOT REALLY STAND OUT.
If every advertisement looks professional, a shitty one will STAND OUT.
Makes sense.....because whatever is
"new, uncommon, or novel" generally gets the most attention.
Here's an example of shitty stuff working better (and I'll explain WHY in a second):
Here's the original advertisement that was tested on a website:
Here's an extremely shitty version of the SAME advertisement.....but it converted WAAAYYY better! Over 2.5x traffic increase with it!
You can see the source of that test
here.
Another quick example of shitty doing better is the little doodles I do on AppSumo like this:
That image pulls much higher than more "professional" ones I've made for the same product.
BUT WHY THE HELL ARE THOSE SHITTY ADS DOING SO WELL?
Here's a little secret.......the shitty stuff is often MUCH BETTER at explaining what you get!
If you've taken the
KopywritingKourse, you'll know that SIMPLE & REALLY-DAMN CLEAR messages do better.
So in that "Need For Speed" ad with the car, the first version was polished, had a lot of text, and was very confusing.
The shitty version said:
NEED FOR SPEED!!! PLAY FREE!!
I mean....how much clearer can it get!? :-)
WHAT YOU SHOULD LEARN FROM THIS:
Is your message polluted with a bunch of crap you don't need in there?
.....can you maybe "clean it up" to make it EXTREMELY CLEAR like the shitty ad?
I'm ABSOLUTELY NOT saying make your message "tricky"....just make it "clearer"!
Peace.
Neville - Kopywriting King
Email 6:
Subject Line: oh Sugarman how I love you (not in a gay way)
Sent day 11.
I'm gonna do two things in this email:
1.) Show you how to "get ideas" when you have writers block.
2.) Brag about how Joseph Sugarman made me a lot of money.
I'm going to interweave these two subjects together. Grab a drink and take 4 minutes to read this all-the-way-through:
Let's start off with a common question of
"WHEN I SIT DOWN TO WRITE, I GOT NOTHIN!"
People often can't come up with
"an angle" to write their kopy.
For example, if I'm trying to write kopy for a
How To Learn HTML5 course, how do I know what to write on this blank-slate??
There's all sorts psychological techniques I can spill on you to solve this. But fuck em....
Here's the easy way I use:
I grab my copy of
Joseph Sugarman's Advertising Secrets of the Written Word....
(and yes, this absolutely IS an affiliate link I make money from, I feel no shame in HIGHLY recommending this book).
....and thumb through the "Triggers" Mr. Sugarman describes.
Joe Sugarman (legendary copywriter) has a list of about 30 "triggers" that make someone want to buy.
Some of the triggers for example are:
Storytelling
Simplicity
Greed
Desire to Belong
.....a whole bunch more I won't list here.
"BIG DEAL NEVILLE.....HOW DOES THIS HELP ME GET RID OF WRITERS BLOCK??
Shuttup and listen my young & dumb friend!
Remember how I was sitting down to write some copy for the How To Learn HTML5 course?
Well let's run through JUST those few triggers we listed above, and get some "angles" to write about:
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Trigger: STORYTELLING.
I would tell a story how "Jason" went from low-level designer, to highly-paid developer through learning HTML5 in his spare time. Like this:
"Jason was working as a low-level designer.....it wasn't SO bad....but he envied the developers getting paid twice his salary just because they develop iPhone apps.
Jason could program a few things, but never learned HTML5 since it was such a new language. He found our HTML5 course, and within the first DAY programmed his first web app (a very simple web-calculator).
While taking the course, one week later he had his first iPhone app developed.
Within a month, his company was asking him to take a pay raise and join the team as a developer.
All because he saw a "stupid little ad" for a $49 HTML5 course."
-------------------------------------------------------------------
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Trigger: SIMPLICITY.
I would talk about how easy it is to learn HTML5 from home....like this:
"It's true....you can take course about HTML5 at your local college, but unless your local college is a high-end computer science school like M.I.T. or Stanford, it's unlikely you'll have HTML5 classes in your area since this is such a new language.
Not to mention the price of a college class....an average of $3,000 per course.
Not to mention GETTING INTO the college in the first place!
Instead you can learn the same material, in a hands-on format (all video), from an HTML5 master......all from your computer.
You can go fast or slow as your learning level allows."
-------------------------------------------------------------------
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Trigger: GREED.
I would give an example that gets their greed-glands fired up....like this:
"The Apple App Store pays out $1billion a MONTH to developers who make apps. More than 35,000,000 downloads of apps per day.
But you know what? ....if you only know Flash......THE iPHONE DOESN'T USE FLASH!!
You can't be part of this app-bandwagon without knowing HTML5.
It's easy to convert from Flash to HTML5, but you need to learn from a master. This course takes you through moving to HTML5 step-by-step so you can make iPhone apps."
-------------------------------------------------------------------
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Trigger: DESIRE TO BELONG.
I would use this trigger to write something like:
"Take a look through job-listings for programmers, and notice you'll see the same thing. HTML5. "Must know HTML5"
....over and over again.
It's because everything is moving from HTML5 from the old-school Flash technology.
NOT knowing HTML5 is an almost guaranteed dis-advantage for programmers looking for work.
This course costs $49 and can completely change your skill set to match the top programmers."
-------------------------------------------------------------------
Ya see what happened there? Just browsing through 4 of Joe Sugarman's "triggers" I wrote 4 totally-different stories about the same course.
....and there's 26 more Triggers to choose from!!
So if you're blankly staring at a screen trying to write something, Grab your copy of
Joseph Sugarman's Advertising Secrets of the Written Word .....thumb through the "Triggers" ....and you'll soon have a flood of idea "angles" to write about.
Peace.
Neville - KopywritingKourse guy
P.S. I've actually met Joe Sugarman before...he was AWESOME!
Email 7:
Subject Line: kopywriting success story (reserve 4 minutes to read)
Sent day 13.
This fatass Sumo has personally released a lot of products on AppSumo (5 that did well, 2 that sucked)....and in the last product release (
this) I used something that worked surprisingly well.
By coupling my
kopywriting skills with this tool (that's been around forever), we got tons of sales BEFORE we officially launched the damn thing!
Wanna know what magical-tool is??
Then scroll down to be enlightened.....
.....
.........
...............
....................
...........................
....................................
.............................................
.......................................................
...................................................................
It's a magical computer slave that sits there ALL DAY and delivers emails to people in ORDER.
.....otherwise known as an
AUTO-RESPONDER!
Instead of boooooringly-explaining this to you....let's give a REAL example of how we made Sumo-loads of money off a product BEFORE it was ready for release:
-
STEP 1.)- We were selling a video-course called the Sumo Business Blueprint LIVE.......and normally we just put the product out there, and PRAY IT WORKS (28% of my products have failed because of this).
-
STEP 2.)- Us fatass Sumo's did something different this time and wanted to get people EXCITED about the product coming out (plus give them a helluv-a-lot of outstanding free info).
-
STEP 3.)- We setup an AUTORESPONDER with a couple of emails (eventually it turned into 12 emails like this:
-
STEP 4.)- We took our fat-Sumo-hands off the controls....and let our autoresponder SLAVE do all the work!
-
STEP 5.)- Spaced out 1-day apart, each person on the email list would get an email.....everyday....with kick-ass info on how to stop being a "wantrepreneur" (that's what the product was about).
-
STEP 6.)- By the time people got to the end of the email sequence, they were BEGGING US TO BUY IT (no kidding)!
BTW....If you actually wanna see the auto-responder we're talking about in action....just signup to the email list on this page.....you'll get the emails each day for 12 days:
http://www.appsumo.com/i-hate-wantrepreneurs/
...it's actually good-ass content!
----
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ANYYYHOWW......by making that autoresponder we did HELLA more sales than expected.
Do you wanna see exactly how we planned and setup this autoresponder?
We also know autoresponder tricks that work across all different industries (ecommerce, brick-n-mortar stores, digital products, consulting etc......) using our Kopywriting methods.
If you DO wanna see this all in action....respond to this email saying something like
"YES! YES! YES! I'M DYING TO KNOW MORE AND I'D EVEN BE WILLING TO PAAAYYYY TO SEE EXACTLY WHAT YOU FATASS SUMO'S ARE DOING WITH AUTORESPONDERS!!! :-) :-) :-)"
Email 8:
Subject Line: people buy more stuff when they hear from you often
Sent day 15.
.....think about that subject line (I'll repeat it for you):
"people buy more stuff when they hear from you often."
Imagine you have a friend named Leeching Larry.
Leeching Larry ONLY calls you when he needs something.
SO every time you see his number, you're suspicious about what he's trying to rope you into.
On the other hand.....your friend Giving Gary calls you twice a week just to chat, share new things, and help you out.
It's a very loving, giving, and trusting relationship you have with Giving Gary.
So let's say one of your friends needs to borrow a small amount of cash for whatever reason. Who are you more likely to lend money to:
Leeching Lary
-or-
Giving Gary
OBIIOOUSSSLLYY it'll be your friend who you speak with all the time and trust!
This is the reason even us Fatass Sumo's try to contact our customers frequently.....and the stats show it works BETTER when the contact is very frequent!
.....now it's actually VERY DIFFICULT to crank out great emails to your customers every-single-day, or even 2 times a week with good stuff.
It's just flat-out a HELLUVA LOT of work!
Fortunately we have magical slave machine (aka autoresponders) that do everything for us.
We use autoresponders all the time to "drip-feed" great emails to our customers. And these emails are kind of like Giving Gary.....they just contain GOOD-ASS CONTENT they like (which builds trust).....kind of like what we're doing here right now....just GIVING you free info!
This means over time we can build up a lot of great emails to send, but to the new customer, it seems like we send out everyday!
It also means when someone signs up to your email list, the autoresponder KEEPS THEM ENGAGED for as long as you have followup messages (without you doing anything)!
For example, if you were selling Cat Supplies (I dunno....that's just a stupid example that popped in my head)!
You'd have an autoresponder sequence with emails like this:
DAY 1: Here's I got my cat to stop pooping on the floor
DAY 2: When I brought this toy home, the cat played with it for 4 days straight
DAY 3: Funny cat gets stuck in the toilet! (picture)
DAY 4: How I trained my cat to meow on command (it's really cute)!
DAY 5: Try this game with your cat....
You see......we can go on like this forever and ever!
In all your emails, you can drop small mentions of your products interwoven with the good info.
.....and if your cat store ever has a sale, you can be sure all your customers will notice because they love reading your emails!
So by writing just a few good emails over time, you can literally have a magical slave machine (aka our trusty autoresponder) do all the mundane work of delivering those emails day-after-day for you!!
The next few emails will show a couple of cool case studies how this works!
Peace,
-Neville - Fatass KopywritingKourse Sumo
Email 9:
Subject Line: how Magical Slave Machines warm up people interested in your stuff
Sent day 17.
Here's how Magical Slave Machines (aka "autoresponders") get people all warmed up and ready to buy your stuff.
Here's a poorly-drawn-and-over-dramatic comic explaining the process!
[PICTURES BELOW]:
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It's kind of useless just getting an email address while it's hot....and then letting it slip away. Eventually the user forgets they even signed up!
It's important to get them going....WHILE THEY'RE
HOT!!
Like this:
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Then every day or so a new email
automatically gets sent to that customer....with GREAT information they can use (no matter what industry you're in)!
.....like this:
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That was overly dramatic (and I clearly suck as an artist).....but you get the point!
If someone is already hot & interested enough to enter an email address.....DON'T LOSE THAT WARMTH!! Keep sharing great information to make them like, trust, and WANT to hear from you.
I'm gonna be sharing a little more about our own Sumo-success with autoresponders in the coming email (and no....it does NOT matter what industry you're in to use them).
Peace.
Neville - A Fatass Sumo
P.S. If you can't see these pictures, click the link:
http://www.autoresponderkourse.com/autoresponder-drawings.html
Email 10:
Subject Line: watch how I take money….but without pressuring anyone to buy
Sent day 19.
Watch this, I'm going to take your money, without doing any work:
(pay attention to the dynamics going on here...so you can use them yourself).
You signed up to this email list at some point.
::WOOT!::
...and in a certain sequence, you got a bunch of emails from me (which I hope taught you a lot).
But truth be told:
I NEVER SENT ANY OF THESE EMAILS MYSELF!
AND I MADE MONEY FROM EVERY EMAIL!
Here's how I did it:
STEP 1.) I become a lazy bastard.
STEP 2.) I let "Magical Email Slave Machines" do all the email sending!
I wrote the emails of course, but they were delivered to you, and spread out by different time periods, by a robot.
This "robot" is called an
"Autoresponder"....(although I still like calling it my "Email Slave Machine" because it sounds evil) ;-)
An Autoresponder sends emails to all your customers in a certain sequence....no matter what industry you're in, you can probably profit from them. I already described how they work before, here it is if you missed it (drawn by the best artist in the world):
http://www.autoresponderkourse.com/autoresponder-drawings.html
NOW wouldn't you like to know how to use these Autoresponders for yourself?
If you've ever taken our best-selling
KopywritingKourse, you'll know the stupidly-large impact simple words can have on your sales (once again....no matter what industry you're in).
Now we're showing you how us fatass Sumo's have successfully used autoresponders to bring in more profit$.
But we're not just TELLING you how. We're actually LOGGING YOU IN BEHIND THE SCENES and showing how we've launched products in our industry, plus others!
Click here to watch how:
http://www.appsumo.com/autoresponder-kourse/
Peace.
-Neville - A fatass Sumo
P.S. I'm still cracking up about the intro to the video (the one with the fireplace)!