Holy crap, I just realized we’ve been misspelling ‘kopywriting kourse’ for 5 years!
Apparently the word ‘copywriting” doesn’t have a ‘K’ in it.
So I just switched the domain over to CopywritingCourse.com instead.
That means we have to kill KopywritingKourse.com:
Farewell my friend.
Usually no one gives a f*** except you.
It’s amusing for like 1 hour then it’s back to “OK cool but what can the product do for me?”
It’s more about what you provide than the name.
In fact many people REALLY LIKED the wrong spelling:
One major downside of the name, was any abbreviation I made kind of sounds like “KKK” 😳
Kopywriting Kourse = KK
Kopywriting Kourse Kommunity = KKK
Kopywriting Kourse Klub = KKK
Kopywriting Kourse Kontent = KKK
Kore Kopywriting Koncepts = KKK
Kopywriting Kourse Vault = KKV
Really no matter what I abbreviate, it just straight up looks like KKK and that’s not cool.
I feel like Krusty The Klown in this situation:
This has been a concern for companies, and really messes up any kool & klever names.
The name change helps with professionalism. People on LinkedIn would write “Kopywriting Kourse Certified” on their profile, but it looks goofy to others. The new name is better.
A major downside of this domain change is organic Google traffic will suffer for a while.
Day 2 of change: Organic traffic is down 20%
Day 4 of change: Organic traffic is down 60%
Day 10 of change: Organic traffic is down 90%
Another downside of the domain change is having to change LOTS of images and do a little rebranding:
Ironically having a silly name like “Kopywriting” made me try HARDER to be legitimate.
Like that Johnny Cash song “A Boy Named Sue” where the kid gets strong because of his name.
But the strange name made us stand out more, and incited more curiosity. I will miss that.
But let’s be real, the main reason is I was finally able to acquire the domain.
When I first started it wasn’t available, so the K’s sufficed (Kopywriting Kourse was just an individual course I sold on AppSumo, it was never intended to be a business).
I will also miss telling people why I spelled it with K’s.
“Copywriting is the art of moving words around. Kopywriting is the art of installing information in other people’s brains faster.”
If you have any links pointing to KopywritingKourse.com, I would be forever gracious if you updated them to CopywritingCourse.com
P.S. Have any fond memories or learnings from Kopywriting Kourse over the years? Let me know in the comments below!
P.P.S. The top 3 commenters will get sent “You’re Gonna Die” and “This Book Will Teach You How To Write Better” to anywhere in the world, for free.
Hey Neville,
Surly am gonna miss the “k” but not to worry since you’re still the brain behind the “C” version.
Nev that’s so cool of you explaining why you changed the name. By the way Neville, I’m writing a review on your book “this book will teach you how to write better” …will email you the link, once it’s published. :)
NOOOO, i’ve already imprinted the KK in my brain, now even if you change I can’t un-see it anymore.. You will be missed, KK.
Hey Neville, hope you are doing ‘kay.
I came to know about you from a Kopywriting video by Nate Schmidt (he’s an E-komm guy but he started from writing Kopy for some businesses and ended up having his own online stores). He mentioned your name a couple of times in his videos on YouTube.
Firstly, I want to appreciate and thank you from my Endocardium for writing these very informative and helpful emails. They are one of the first sources for me to go for anything Kopywriting.
I want to take this chance to ask a question. Hope you can answer.
Thing is, I am stuck with ‘how to put myself in from of my potential customers’. I don’t know what is it–fear of failure, rejection, or not getting a gig for some reason–but it’s stopping me from moving ahead. Maybe it’s the pressure of getting a job and then not being able to fulfil what the customer desires and eventually…failing.
I really want to start but I cannot. Can you please advice me on what should I do to move to that next step?
Your help is really appreciated, boss. Thank you so much.
Thanks for the kind words Abdullah! Glad you found me on YouTube, so serendipitous :)
As for your questions maybe follow this method:
https://copywritingcourse.com/how-to-make-100-dollars/
I don’t know much about your situation, but if you want more advice we’re happy to personally advise you in our members area here, we also can chat on video about the best way to approach freelancing:
https://members.kopywritingkourse.com/
Hope you keep following along the journey :)
Thank you so much for your reply. And yes, it was serendipity!
I will follow what you said and will take action.
Have a good day, Boss.
KopywritingKourse.com
=
CopywritingCourse.com
….. the best thing is We Have Neville in both.
It’s cool 😎 to have you sir. I like the way you teach and tell the things.
Greetings from India sir.
I’m learning a lot from you and getting knowledge about copywriting.
P.S. I’m waiting for mine copy. 😂
Aww thanks Ravi, appreciate it! I will hopefully continue to be able to put out cooler and cooler stuff :)
No Komment!
Komment noted!!
I like the new name, although the old one was quick to find with a google search. Your free Kopy emails and guides have taught me so much on how to write for the buyer and not the seller. I’ve sold so much stuff on ebay using the AIDA method. Thanks and good job!
Hey Cat I totally agree, the K-spelling made it SUPER EASY to find articles on Google, I will miss that aspect for sure!
Glad to have made an impact on your sales, hopefully can continue to do so :)
Well all I’ve got to say is that among the mass of copywriting emails sitting in my inbox waiting for delete…you always make me smile. That and any Johnny Cash reference is a win in my book. I will also miss the old spelling – but glad you are ‘PC’ and setting it straight.
Well that’s awesome to hear Gina!
I’m guessing this is due to my insistence that our emails meet this equation:
https://copywritingcourse.com/70-content-30-sales/
While we do sell stuff occasionally (max 30% of the time), my goal overall is to put out great stuff to the world that’s helpful and educational.
Hope you stick around and keep reading Gina!
Hey jo Gates here!! It’s awesome for you to have that kind of consideration! And bother to let use die hard KOPY fans know! Thank you!
The name may have changed but the contents inside the name remains the same and that’s the gooder part oops
I mean best part!
im still happy, thanks Neville! Better get busy hitting them September goals!
Hey Jo what’s up!
I do hope we can carry on the spirit of the K’s and keep on putting out fun/educational kontent :)
I started with KK back in 2010. This change is outrageous.
Any chance that you will keep the merch the same? It makes for great conversation.
Thanks for all the help over the years.
How to write better is great. Every time (all the time) I have a mental block on writing I pick it up and read an actual book.
It makes a huge difference.
I guess I’ll stick around, even through this drastic change.
Thank you for the kind words Steve! Maybe we’ll take away the merch and it’ll be vintage and worth a lot 😛
Hope you stick around for more kreative kontent!!
Hey Neville –> Your consult page still has the old “K’s” — FYI :)
Oh good katch Matt!
I’ve put it on the to-do list to handle tomorrow :)
I want to join your facebook community group
Hey Shreya, I think you mean the Members Area?
https://members.copywritingcourse.com/subscriptions
Gee, I must admit this hurt a bit.
KK was my first :)
It was a gift.
One of the most useful things I ever got from someone.
Before KK, I was a late bloomer and I was struggling with jobs I didn’t like for years. It was just hard for me to fall in love with any of the jobs I could get my hands on and I couldn’t get much, as I had no degree. When I got the KK, I remember furiously going through the lessons again and again and thinking: This is it – this is what I want to do for a living! KK really spoke to me as it was FUN and it broke rules. It motivated me to dig further, to go out there and make my place under the sun.
BUT… Even if I’m a bit nostalgic about it, the three Ks are never cool. In that sense, I’m glad you’ve changed the name, plus, the C version sounds much more serious in a CV, so I think it may benefit the community. :)
In the end, we’re all over our firsts eventually and it’s the content that sells :)
So farewell KK – and thank you for one of the best rides of my life.
Thank you Marina!
Yeah I agree the K’s were fun and whimsical, but on a CV they don’t look so hot 😂
Thank you for the kind words, and well try to keep kontinually kreating kontent that konnects with our konstituents!!
Hey Neville, i was on your list i dont know how maybe AppSumo for.ages and your emails were good value and you proved your trust by giving some concrete info or a technique that some other internet markerter copy course i paid big bucks for glazed over.. i thought i could write as had majored in creative writing at a top university…. but i was confusing passion for ability as uni was all… literary amd other peoples texts.
My favourite video is the one about writing wacky but not too wacky as that was me fresh.from creative writing school. It totally clarified things for me.
And the aida sell a helicopter exercise, i have that format and example in Google docs. Having an example with an audience and product i am unlikely to deal with was actually very helpfulas i couldn’t transpose my own biases onto the example.
And the hat. Love the hat.
Hey Stace thank you for the kind words! And I’m really glad to have played a part in your writing education, or RE-EDUCATION that it’s more about conveying the information than just good grammar.
Hope you keep reading along :)
Hi Neville, I was going to leave you a comment anyways (regardless of the incentive of a free copy)
I first saw the announcement on the Facebook page and I went “naaah, He didn’t”
I was half-mad, half-amused, I mean it’s YOU, I think whatever you do is pure genius but this particular one struck a cord. Why?
Because a couple of months ago when I was going to register my website, you were literally my only basis for wanting to use K i.e Kontent Cocoon, I quietly resented everyone who voted for a C instead, I mean Neville used K!! So why not? I grudgingly accepted to go with a C – Contentcocoon.com for the same reasons you shared (not the fact that it wasn’t available but for professionalism).
So imagine the shock when I saw the Facebook post and thanksgiving, after reading your mail (that I waited for).
So yeah, my world was slightly rocked but no permanent damages were made. It will be interesting to see how many more people (almost)/made permanent and semi-permanent decisions on the K.
Congratulations on acquiring the C, looking forward to all the C-hanges.
Kind Regards,
K
(No, one of my names does actually start with a K :)
Hey K, I actually like the Content Cocoon with C’s better too!
Ultimately I don’t think the K or C will change much….it was fun while it lasted, but ultimately it had to be done.
Hopefully we’ll still be putting out great Kontent :)
Congrats on grabbing the domain but I’m going to be sooooo sad to see the K gone. It’s like the Kardashians of the copywriting world. I’ll also never forget how I found you when I googled “what is copywriting” and then binged all your youtube and blog. Okurrrr (said in my best Kardashian voice)!!!
As long as Mr.Stick and your cute overly smiley pic doesn’t go away, I think I’ll survive. Love being a student in the copywriting course :)
Bahahaha, StickMan isn’t going anywhere (he’s the only thing I know how to draw) 😂
Awesome having you as a student, it’s been amazing to watch your progress from ER Doc to online celeb in the medical world :)
You got the domain … great! Organic traffic down? Keep the old domain and just have it forward people to the new one and you get to keep all of the traffic. Now it is time for sleepless knights (those k’s can be really annoying …) coming up with endless new bad jokes starting with the letter C. You can now truly be content with your content … I am sure you C what I did there.
Will I miss the K years? No … in exactly the same way you do not miss the time you were five. Big boy pants time, good luck!
Yves Farges
(Gratuitous titles to impress you: Group CEO, Qualifirst Group)
Careful K can equal Karen and no one wants to be a Karen, maybe a Caren?…
Oh wow I’ve never see Caren spelled with a C….it looks weird 🤔
I kind of thought the K words were kool. Certainly easier to find in a search, but I understand the reason to move (and keep the old URL for people who cant remember the change). The only problem is that you now have to compete with all the CCC companies… And Holy Krap there are a lot of them! https://en.wikipedia.org/wiki/CCC
And so I topped the comments up to 27.
Yeeeeeh Please Neville, I need the Book ”You’re gonna die”
Bahahha, nice try :)
It’s a shame you feel the need to change, although I can see your point I guess. I really enjoy reading your emails. Hope we’re not going to lose the kracking kartoons :)
Regarding updating links from KK to CC: Won’t the link juice pass on to CC through the redirect?
Or no?
Theoretically yes, but for a few weeks traffic will be wonky.
My biggest learning is: Use big fonts and funny stick figures! Your emails are one of those which are the easiest on the eyes.
Thanks Karen! I actually really like the format of posts like this:
[IMAGE]
[SPACE]
[HEADLINE TEXT]
[IMAGE]
The Ks were cute (as a Kathy, I am partial to that odd letter), but, ultimately, irrelevant. It’s your content and epic personality that shine through every amazing word you write that make your company so wonderful. I took the Kopywriting Kourse many years ago and AIDA has been a big part of my life ever since. It’s been a part of every type of writing I do. Whether it’s a boring email or an exciting FB ad, AIDA has been there for me because of you. Thank you and I’m sure your new name will help even more people since copywriters are good spellers.
Kathy, I’m not surprised you feel a fondness for “K”s. :-)
Totally see it too Darren 😂
Thank you for the kind words Kathy!!
I hope that’s the case where people still pay attention even if we have a same-old boring spelling :)
I always felt that I needed to explain the K to people examining my credentials – but I was proud enough of the course to do so! Ultimately I’m glad for the change, and I’m putting that certified logo in my LinkedIn profile. One of the best courses I’ve ever taken!
Hey Ian I TOTALLY AGREE!
I actually felt bad when people would include it on a resume or something and it just portrayed a bit of goofiness. Now it looks a bit more legit :)
I know it’s scary to even think about tinkering with this brand you’ve put so much into. But it sounds like part of what you’re saying is it’s worth the perceived risk to let people know where you stand. That’s awesome!!!
Hey Chris yeah there is a part of me that was nervous about it, but I knew I personally wanted to do it, and that it was the right move, so full speed ahead :)
My mild OCD feels so much better and honestly, I’ve been in the “Hard C’ camp since birth (Marc not Mark).
We should really blow this out.
All Katies should become Caties because it’s root is Catherine.
Kleenex should become Cleenex, since it’s a play on clean. And it’s clean, not Klean.
And won’t Kool Aid taste better and be much cooler when it’s Cool-Aid.
Coca-Cola is the world’s most famous brand, crushing it with Hard C for 150 years.
Sincerely,
Founding member of the HARD C CLUB
Marc G. (Don’t call me Mark)
Oh man, the people who love proper spelling ALWAYS HATED the K’s and it gave them anxiety 😂
Glad it’s korrected for you Mark!
I figured that you didn’t got the domain back then. And like everyone else, I too feel that earlier name was cool.
The upside is that, now your copywriting course will get more organic traffic because of the correct spelling. At least, that’s my guess.
Congrats buddy.
Thanks Rohan! Organic traffic wise honestly the misspelled name worked great. We mainly did it for brand reasons, not SEO reasons, but if it DOES give us a boost I’ll take it 😏
Well those who do Kopywriting like you, are the ones who give Kopywriting Books to Copywriters like me. But Kopywriters like me really like Copywriters like you. Being a Kopywriter like you, you will understand what I being a Copywriter kean… I mean, mean
Kopywriting is great
Kooks.. cooks oh sorry , your Books are great
Hope you smile by reading this.
I will be keeing…. seeing my mail tomorrow for your Kopyrighting…. Copywriting books
After reading your komment I really don’t know how to spell anything anymore 😂
Well, it was 7 years ago when I bought my first Kopywriting Kourse in appsumo… then bought AutoresponderKourse… but the thing I’ll never forget… marked in my brain for life is… the monkey beard … and of kourse, the post it note method… better than Blippi for sure!! 😂😂
Oh wow you’re a true OG of the Kopywriting Kourse Beto! No more K’s, but hopefully we can still keep putting out great kontent :)
Grammarly just prized me for doing less mistakes. Now without spelling Kopywriting Kourse, I’m going to be a grammar rockstar. LOL.
Omg yes, I bet Grammarly and Google Spell Check has been spared on so many browsers now 😂
Your Kopywriting Kourse was a Kraker. It Kept me Kommitted for hours, especially the Kartoon section as this was my main aim to Kopy your Kartoons Karachters as they are Katching and always keep you on Kourse…..However I can see your point and it is defo a valid one. Bring on the Copywriting Course Cartoons….
Kevin, with that many K’s, this might be a book-worthy komment!
My fondest memory about Kopywriting Kourse is strutting up and down the streets of Haifa where nobody knew what copywriting is, but still feeling proud because I won this t-shirt with a comment where I suggested one of the winning headlines.
Now my t-shirt no longer makes sense, because there is no Kopywriting Kourse.
Sadface.
BAHAHAHA…..now it’s VINTAGE clothing, so it’s far more valuable Britt 😬
How much did the domain cost?
🤑🤑🤑
It was a bold move to sell a course that teaches you to write with a typo in it (and that captured my interest)
But I also saw Key Key Key too many times. So I think its for the better.
At least we will still have the wacky stickman figures. Because those are staying, right? RIGHT Neville??
Bahahahha yeah it was ballsy that there’s LITERALLY A SPELLING MISTAKE on it, but overall most people didn’t care (although some people definitely hated it).
Yes the StickMan will stay around because he’s all I know how to draw 😂
Well, I guess Mortal Kombat is next in line now. 🤷♂️I remember taking the free mini course back in the days as a part of my full stack education and thinking holy shit, I’ve learnt so much I’m actually okay for now without the main course. 🤨Until now I still haven’t taken the main one but I’ve been recommending KK (oh I see it now) to everybody who even brought the topic of copywriting up at based on the free course alone.Anyways, best of luck, keep us updated on the SEO impact & recovery journey.✌️
Oh wow, “Mortal Combat” just doesn’t look right!
Yeah we make a lot of free stuff which you can learn from for sure Peter! The one thing that’s hard to replace is that inside the members area we literally help re-write your copy and give feedback/advice on anything.
I saw a link to the Copywriting Course Facebook group yesterday, and my initial thought was “some bast@*d has hijacked the material from Kopywriting Kourse.
Turns out it was you after all. Phew.
Bahahahaha, yeah I got a couple of people emailing me being “IS THIS RIGHT!?!?”
Hi Neville,
I’ve enjoyed your teachings greatly and have used them for my own email and website. Everything about what you do (including the spelling of your website) taught me that anything goes as long as you transmit the correct information efficiently. Many thanks and I hope you continue doing yoir thing!
Hey Keni, that’s a great way of putting it! I’ve seen companies with GREAT branding and very “pretty” websites, but the copy was so bad no one understood what they do. Glad these lessons were passed on to you :)
My favorite memory is trying to write that most important cold email of my life and searching on Google like a headless chicken. I eventually came upon Neville’s work and realized what real email writing is. Scored my first job through the cold email I wrote that day and all because of Kopywriting Kourse. I love it and I love Neville’s work.
Wow Anubhav, that’s a really great story, possibly book-worthy, and definitely makes me smile knowing our work impacted your life positively :)
I wont get a free book for commenting, but that’s ok.
I appreciate what you do for the Copy Community.
Keep it up!
Why thank you John, much appreciated (and the attempt is appreciated also) 😂
What else is possible now?
To be honest I like more those C C
I like the CC’s too…but the KK’s were fun :)
Shame it had to change, it was kompletely kool😎
Well, I guess Mortal Kombat is next in line now. 🤷♂️
I remember taking the free mini course back in the days as a part of my full stack education and thinking holy shit, I’ve learnt so much I’m actually okay for now without the main course. 🤨Until now I still haven’t taken the main one but I’ve been recommending KK (oh I see it now) to everybody who even brought the topic of copywriting up at based on the free course alone.
Anyways, best of luck, keep us updated on the SEO impact & recovery journey.✌️
Sorry, it wasn’t suppossed to be a reply to your comment. 😬
It was definitely kool and kreative and kinda krazy!
I’m gonna miss the K. I remember taking the Kopywriting Kourse in 2014 from the lobby of a hostel in Vietnam! Very first time I learned about copywriting. It’s been awesome seeing how things grew.
Thanks Adam, you’ve been around since the beginning in the AppSumo days! Glad to have you on board since then, and hope you stick around for future kontent :)