Holy crap, I just realized we’ve been misspelling ‘kopywriting kourse’ for 5 years!
Apparently the word ‘copywriting” doesn’t have a ‘K’ in it.
So I just switched the domain over to CopywritingCourse.com instead.
That means we have to kill KopywritingKourse.com:
Farewell my friend.
Usually no one gives a f*** except you.
It’s amusing for like 1 hour then it’s back to “OK cool but what can the product do for me?”
It’s more about what you provide than the name.
In fact many people REALLY LIKED the wrong spelling:
One major downside of the name, was any abbreviation I made kind of sounds like “KKK” 😳
Kopywriting Kourse = KK
Kopywriting Kourse Kommunity = KKK
Kopywriting Kourse Klub = KKK
Kopywriting Kourse Kontent = KKK
Kore Kopywriting Koncepts = KKK
Kopywriting Kourse Vault = KKV
Really no matter what I abbreviate, it just straight up looks like KKK and that’s not cool.
I feel like Krusty The Klown in this situation:
This has been a concern for companies, and really messes up any kool & klever names.
The name change helps with professionalism. People on LinkedIn would write “Kopywriting Kourse Certified” on their profile, but it looks goofy to others. The new name is better.
A major downside of this domain change is organic Google traffic will suffer for a while.
Day 2 of change: Organic traffic is down 20%
Day 4 of change: Organic traffic is down 60%
Day 10 of change: Organic traffic is down 90%
Another downside of the domain change is having to change LOTS of images and do a little rebranding:
Ironically having a silly name like “Kopywriting” made me try HARDER to be legitimate.
Like that Johnny Cash song “A Boy Named Sue” where the kid gets strong because of his name.
But the strange name made us stand out more, and incited more curiosity. I will miss that.
But let’s be real, the main reason is I was finally able to acquire the domain.
When I first started it wasn’t available, so the K’s sufficed (Kopywriting Kourse was just an individual course I sold on AppSumo, it was never intended to be a business).
I will also miss telling people why I spelled it with K’s.
“Copywriting is the art of moving words around. Kopywriting is the art of installing information in other people’s brains faster.”
If you have any links pointing to KopywritingKourse.com, I would be forever gracious if you updated them to CopywritingCourse.com