Hey [wlm_firstname], welcome to Week 1 of the AutoresponderKlass!!
I want you to watch these video tonight. You should block out about 30 minutes to watch, and preferably make yourself a nice beverage whilst watching (always makes it more interesting) :-)
I’m gonna teach you a few key concepts first (including some stuff I’ve told people with giant companies and it makes their eyes pop out)!! Then I’m gonna have you make your first email…..and if you want feedback, you can share it with the class in the comments below.
I could write a lot more stuff here, but that would just waste your time. SO, with further adieu…..watch these tips, take notes, and LEARN!!!
VIDEO 1: Why you should not make your emails look like everyone else’s newsletter:
VIDEO 2: How and when to use an “Ethical Bribe” to get people to signup for your newsletter:
If you’re gonna use an autoresponder you have to have people subscribed to your email list. So to get people to signup, sometimes you can give them a little incentive to join. This is called an Ethical Bribe. Ya know how you see people offer a free ebook or video in exchange for your email? That’s what an ethical bribe is. I use Ethical Bribes on SOME websites, and sometimes I don’t. Here’s what you need to understand these Ethical Bribes:
VIDEO 3: A sneaky trick for your emails that will do three things: Give you good feedback, get you “email whitelisted”, and have customers tell you EXACTLY what they need help with and are willing to pay for:
Here’s some real examples of P.S.’s to use at the end of your emails: This one has worked for me shockingly well! People enjoy the novelty of it:
|P.S. Respond to this email and let me know if you’d like more of these nugget-filled emails. Respond with something annoying like I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE! I WANT MORE!|
Here’s an example that gets people to tell me exactly what they’re having trouble with, and what they’re willing to pay for. Modify it to your own industry:
|P.S. Also lemme know if there’s any kopywriting stuff you’d like to learn. I’m considering making a new Kopywriting product, and wanna see how I can best help you.|
This one has been put on multiple autoresponders I’ve made, and worked pretty well:
|P.S. What can we help you with? What problems with starting a business do YOU have? Any advice or tactics you’d like to get? Respond to this email and let me know. Time to eat now!|
This one doesn’t get people to respond, but it prepares them to lookout for the next email which is super-helpful:
|P.S. Tomorrow I’m going to show you three ways to overcome being a Wantrepreneur for the rest of your life….|
VIDEO 4: An idea of how to write endless emails:
- Prey Email Copy: View full email ^
- Jeff’s Bad $455 email: View full email ^
- Jeff’s Bad $520 email View full email ^
- Jeff’s Good $1,670 email View full email ^
- Jeff’s Good $5,400 email View full email ^
VIDEO 5: NOW…..LET’S GET STARTED AND WRITE YOUR FIRST EMAIL FOR YOUR AUTORESPONDER!!!!
Your Klass Assignment for the week:
STEP 1.) Plan out a sequence of emails you want to send.
Copy this Google Doc for your own and we’ll plan out our entire autoresponder sequence from this document:
You will use this document throughout the course.
Here's a text version of link: https://docs.google.com/document/d/1Wl42T19VYDv3js47ZX7BYS0RCIZ1w_6xNqCsDRFmprc/edit
STEP 2.) Write the first email, put it in your Google Doc, and post it in the comments below. Make sure you set the share settings on your Google Doc to “Anyone with the link can read.”
I will then go through and ready your copy and make corrections/suggestions/comments on it (and feel free to critique your fellow Klassmates also)!
Don’t be shy if your copy stinks at first, that’s why I’m here to help you!