There’s not many parts to selling a product. It’s actually quite simple.
Gary Halbert once said the three things you need to sell a product are:
1.) A product.
2.) A sales pitch.
3.) A delivery system.
My very first “business venture” was selling burned CD’s in middle school.
Following this 1-2-3- model my CD business would have looked like this:
PRODUCT: CD’s with whatever songs you wanted on it.
SALES PITCH: Verbally telling someone “Just write down the names of 17 songs on a piece of paper and I’ll get you the CD tomorrow.”
DELIVERY SYSTEM: I would physically hand them the CD the next day at school.
My first real online business HouseOfRave was as follows:
PRODUCT: Light up and glow products.
SALES PITCH: Individual product pages with pictures/video/text that were found by searching Google for certain keywords.
DELIVERY SYSTEM: Shopsite ecommerce platform + dropshipper in California.
My KopywritingKompany (officially formed this year):
PRODUCT: Video courses and tools to teach people better copywriting.
SALES PITCH: KopywritingKourse.com/steal + email newsletter posts.
DELIVERY SYSTEM: Blog for reading, InfusionSoft for ordering, WishlistMember for delivering courses.
When I consult it goes like this:
PRODUCT: Me and the customer write Kopy together to improve their selling.
SALES PITCH: A simple webpage with PayPal buttons (when available): NevBlog.com/consults .
DELIVERY SYSTEM: Google Hangouts to have a live video chat with the customer.
A pizza stand has the following:
PRODUCT: Super greasy pizza slices (my fav)!
SALES PITCH: Setup in a place where there’s hungry people.
DELIVERY SYSTEM: A little stand or store where you hand em a slice.
In the comments I want you to tell me:
-What’s your PRODUCT?
-Where’s your SALES PITCH? Feel free to link it for others to see.
-What’s your DELIVERY SYSTEM?
You can copy/paste this into the comments and just fill it out to save you time :)
My business is:
My PRODUCT is:
My SALES PITCH is:
My DELIVERY SYSTEM is:
You will probably get some good ideas by just perusing the comments on this post!
Sincerely,
Neville Medhora – King Kong of Kopywriting
P.S. Remember to comment below with your PRODUCT, SALES PITCH, and DELIVERY SYSTEM!
Selling meat, steak, chicken, pork, seafood and gourmet desserts. Any ideas or advice on how to sell, a good sales pitch. Our business delivers high quality meats straight to your home without going to the grocery and cutting out the markup grocery stores charge just to put it on the shelf. Please help.
My business is: Intro to Home Recording —- http://goo.gl/jdww3T
My PRODUCT is: recording tutorials
My SALES PITCH is: Make your music sound better in 1 hour
My DELIVERY SYSTEM is: Immediate download
Sorry Neville, But do not find any contact us button on your blog to contact you.
I want to contact you because I think you are still missing a lot of sales of your kopywriting products without using this simple strategy.
I think I Can help you in 2015 to generate more revenue from your kopywriting blog.
Here are the details:
http://goo.gl/9jrKIx
Please Delete this Comment After Reading The Strategy Also I Will Be Thankful to you If you can give any type of postive/negative feedback on this strategy.
My business is: Eric Gross Design
My PRODUCT is: Graphic Design Work
My SALES PITCH is: Money and time saving graphics that get noticed and don’t suck.
My DELIVERY SYSTEM is: emailed digital files.
My business is: The Female Wrestling Channel
My PRODUCT is: A website where you can view REAL competitive female wrestling mixed within a storyline in Episode form.
My SALES PITCH is: We are the only company in North America where you are going to find REAL competitive non-nude mat wrestling, and we are the only company out there that offers real competitive female wrestling mixed within a storyline. You can enjoy our videos at the comfort of your own home, or on vacation, since it is all on-line and easily accessible you can reach us from anywhere in the world. The matches are not pre-determined or scripted, so we never know where the story will go and nor do the fans. The story follows whoever brings it on the mats! It is intense, drama filled, and always changing.
My DELIVERY SYSTEM is: Online access 24-7, Skype Chat with fans to get that one on one personal experience with all the current female wrestlers, you can download or stream each Episode for either $2.99 or $4.99 per episode, You can also become a Member at the site for a one time payment of $99, Paypal for all payments. http://www.femalewrestlingchannel.com/mj
The pen.
For $3, you have the power to sketch on the back of any napkin, better communicate your idea to an influential friend, who will hook you up with a venture capitalist thereby allowing you to realize your company, become a bazillionaire and pay it forward for decades to come.
I will pull the pen out of my jacket pocket, check that it is filled with ink, hand it over, shake your hand, and say, “I look forward to reading about you in ten years.”
My PRODUCT is: internet marketing lessons online (videos & articles)
My SALES PITCH is: learn how to build a website fast that gets people to click/call/buy
My DELIVERY SYSTEM is: WishList member / payments by paypal
My business is: trash bags
My PRODUCT is: a better mouse trap for trash bags
My SALES PITCH is: saves you 30 seconds conservatively per bag changed
My DELIVERY SYSTEM is: website landing page as I begin discussed for POs and first round of investment for the $300k machine at this point.
Above delivery system will change once product is made on scale :)
My business is: Inspiring folks who want to develop their badassness w/ knowledge and instruction
My PRODUCT is: Today it’s AHA! 11-Minute Brain Training – Online video course (https://www.udemy.com/genius-brain-training/?couponCode=KopyKrew) WARNING: Shit kopy up ahead. I’m working on it :)
My SALES PITCH is: Genius isn’t reserved for the giants of history. Genius doesn’t care what your name is.. Genius is the way you think. Tap into your inner genius in 11 minutes a day for 11 days and boost IQ score, creativity, and problem-solving ability. 100% money back yadda yadda. True story.
My DELIVERY SYSTEM is: Teaching platform with 5 Mil students (not all mine, lol), strong search authority… Udemy.com + other online learning platforms. Also looking into gumroad to distribute direct.
My business is: Video resume platform
My PRODUCT is: A web-based video resume platform that help medium-large companies simplify the hiring process and evaluate candidates faster
My SALES PITCH is: Use technology to make your hiring process more efficient and cost-effective. Eliminate unreliable paper trail of traditional hiring.
My DELIVERY SYSTEM is: online software, nothing to download.
My business is: Parkour coach.
My PRODUCT is: Fit people that want ascend to the realm of the ninja hire me to train them in the ways of jumping, vaulting and flipping.
My SALES PITCH is: Usually in person, through referrals or Facebook posts. “I used to be a typical nerdy guy, played with legos all day. I couldn’t jump 3 feet. Then I discovered parkour and turned into a really cool guy with godlike hops.”
My DELIVERY SYSTEM is: You and I go outside and practice.
Bahahha nice! I didn’t know there were Parkour coaches…awesome!
Have you tried posting some tutorials on Youtube? Might be worth trying.
My business is: Marketing Company
My PRODUCT is: Authority Branding Packages
My SALES PITCH is: I get you cited on the 4 Main National Media sources (ABC, NBC, FOX, CBS NEWS) as a Nationally Recognized Expert in your given field, this brings you instant authority & credibility to use in your marketing
(Can also be a company or product)
My DELIVERY SYSTEM is: Website for info, PayPal for payments, Google Hangouts for Details
Oh snap….I really like your pitch Lannan! Pretty damn straightforward (and impressive)
My business is: hair stylist
My PRODUCT is: maintain your hair when not in salon
My SALES PITCH is: client watch my YouTube how to videos and demos of me doing the styles- then ask them to sign up to learn more – sell them course
My DELIVERY SYSTEM is: kajabi next membership site
Interesting……have you had success getting people to take this course?
My business is: Stealing, borrowing & acquiring stuff and selling it to other people.
My PRODUCT is: Packaged strategies & techniques that are successful in a given company or industry.
My SALES PITCH is: Joe’s company is making $xx,xxx per month using this plug & play technique. Let’s do the same thing in your company and don’t pay me anything until you make money with it.
My DELIVERY SYSTEM is: Phone & Email for communications, Workspace for deliverables (google docs, asana, trello etc…)
Hmmmm….instead of re-inventing the wheel you just copy it. Sweet!
Product: Website that helps you win your NFL Confidence Pool
Sales pitch: It’s all about the all-in upset pick
Delivery system: Website, confidencepoolpicks.com
Reminds me of this!!
http://www.nevblog.com/parlays-and-picks-small-business/
My business is: Male escort for rich widows
My PRODUCT is: My suave company and soft, yet firm hands.
My SALES PITCH is: Me. Only better.
My DELIVERY SYSTEM is: A fleshy tuber with a smile delivered to your door, ladies.
Oh geez….
Product: Art exhibition in June
Sales Pitch: Tell everyone I know I’m having an art exhibition, tell them where when they ask (which they have every time) and show them my previous work from here: http://fav.me/d5kuntl
Delivery: Time to start making art for the exhibition. Then start the art exhibition in the shopping centre. It’ll be at the entrance next to some banks and there’s been artists there before so people know artists work there. It’s become quite the popular spot for people to visit.
Oh how cool…..make art all year, sell it once a year!
My business is: Celestial Ceilings (Night Sky Ceilings Murals)
My PRODUCT is: Crafting an unbelievably realistic night sky ceiling mural in any room of your home.
My SALES PITCH is: Transform your dull, boring and lifeless night time ceiling into a peaceful, romantic, and stress-relieving night sky…so realistic it will knock your socks off. Invisible in daylight. Done in about 2-3 hours, no mess. Great as a gift and for special occasions, perfect for children.
My DELIVERY SYSTEM is: Show up at your home on time, complete your mural, leaving you amazed and giddy with excitement.
Oh yeah I’ve seen these, they look amazing!
My business is: Healthy food on-demand
My PRODUCT is: Healthy lunchboxes
My SALES PITCH is: We satisfy your hunger for healthy food without you having to leave your desk.
My DELIVERY SYSTEM is: Shopify + central kitchen + delivery riders
http://www.dahmakan.com
My business is: Healthy food on-demand
My PRODUCT is: Healthy lunchboxes
My SALES PITCH is: We satisfy your hunger for healthy food without you having to leave your desk.
My DELIVERY SYSTEM is: Shopify + central kitchen + delivery riders
Sounds yummy!
This is all in the past tense. I am now a model citizen and owner of a mma apparel/equipment company. Ok, maybe im not a model citizen.
My PRODUCT was: School supplies
My SALES PITCH was: Tell every kid in class I had the cheapest supplies around. They can buy some pencils and paper and have enough money left for lunch.
My DELIVERY SYSTEM was: They had to meet me at the school supplies closet.
( Dont judge, the school should have locked the closet)
I almost got expelled from the 6th grade for that one.
BAHAHAHAHA
The business is: Insightful learning products
One of the products is: Spark – A printed newsletter containing puzzles and thought experiments for kids of grades 6-10.
Sales Pitch: A Spark to Ignite your mind!
Delivery system: Printed newsletter delivered to schools
Oh cool!
My business is: Creating Digital Assets
My PRODUCT is: Vector Objects in themed packs
My SALES PITCH is: Speed up your design project creation with pre-made illustrator objects
My DELIVERY SYSTEM is: gumroad download and eventually creativemarket.com
Oh sweet, hope it’s doing well!
Wusup Nev!
My Product: Man Camp Molokai
My Sales Pitch: Hunt, Fish, Throw Tomahawks, Surf, Camp, Hike and Be A Man On 26 Acres Of Rugged Hawaiian Paradise.
Delivery System: 3-Day All Inclusive Trip To Man Camp Molokai
That sounds kinda cool! Might go well with the whole Paleo, Natural, Men movement
My business is: El Quisquilloso (The title is the Latin American translation of Harry Potter’s “The Quibbler”)
My PRODUCT is: Parody news with affiliate sales.
My SALES PITCH is: The Onion, but for Geeks, gamers and anime lovers.
My DELIVERY SYSTEM is: Mail and Pay on delivery, most of the time on subway stations.
hahah, sounds super niche.
How’s it working out so far?
Pretty nice actually. While it IS super niche, first month I got 15,000 visits (not to shabby if I say so myself) and it has never dropped from 20k.
People are very loyal to the site and since that scene is filled with creative people (from designers, writers and even cosplayers) there’s always someone willing to sell a product and give us a cut for the shoutouts and ads.
My business is:
My PRODUCT is: Video cooking classes called, Cooking Classes To Go. Available A La Carte, Full Dinner Party Package, and The Gourmet Package.
My SALES PITCH is: Watch a recipe being made in the comfort of your own kitchen. Create a dinner party for 8-10 guests, watch the videos along with a printed Recipe Guide. Shop with a printed Shopping List. Prepare the menu according to our Time Line, from prep days through serving. Packages include support from AskDelectablz. http://www.delectablz.com/the-dinner-party-store
My DELIVERY SYSTEM is: Videos and printable Recipe Guides linked on a special page on the Delectablz.com website. Or, buy The Gourmet Package and get the Delectablz binder with DVD’s and laminated Recipe Guides, Timeline and Shopping List.
Wow, interesting
My business is: Wedding Rockstar
My PRODUCT is: Custom Built Engagement Websites
My SALES PITCH is: We build you a gorgeous custom wedding website in just 1 day or your money back
My DELIVERY SYSTEM is: WordPress, Squarespace, or WeddingWoo credentials
Oh now that’s cool! I’ve been seeing these a lot lately
My business is: cravin’ asian
My PRODUCT is: asian snack box
My SALES PITCH is: offering asian international college students a monthly subscription service for snacks they miss from home. sell through referrals and asian college student organizations
My DELIVERY SYSTEM is: mail
BAHAHAHHAH!!! Ridicurous!
Hey bud, here is my business.
Thanks man, your inspirational!
PRODUCT – Personal Finance products
SALES PITCH – https://www.udemy.com/how-money-really-works
DELIVERY SYSTEM – For now Udemyy and direct e-mail for the course and direct e-mail for the e-books.
Ugghh….Udemy.
Hope you don’t get screwed over! They always change their terms of service and hold “special sales” that leave you with virtually zero profit.
My business is: Internetting (totally a word)
My PRODUCT is: For this example, an eBook
My SALES PITCH is: Get a website and associate social media profiles set up, the fastest and most efficient way possible. Selling in Facebook blogger groups I’m in and via affiliates on their “how to start a blog” pages.
My DELIVERY SYSTEM is: still in progress, WP Affiliates is likely in the mix
I have no idea what this means :-)
My business is:
Professional recording of pre-race information for BMX race tracks in USA. (Includes custom music and voiceover)
My PRODUCT is:
Professional audio recording
My SALES PITCH is: Website, phone, email, print ads, video.
My DELIVERY SYSTEM is: Dropbox.
Oh cool!
Business – personal training
Sales pitch – Look better in your 30’s than you did in your 20’s.
Delivery – we meet at the gym and I kick your ass. Plus I’ll e-mail you a shit ton of stuff to help as we go.
Hahaha…very simple value proposition :)
My business is: Freelance Copywriting
My PRODUCT is: Advertising Web Content for Specialized Clients
My SALES PITCH is: I’m contacting your business to find out if you ever have a need for a copywriter. I’m a freelance writer who specializes in ___________ web content. I write blogs, landing pages, newsletters, brochures, marketing material, etc etc.
p.s. Visit my website for 10 must-know tips for blogging in your field.
My DELIVERY SYSTEM is: I email finished web content to clients and bill them for it monthly. I offer monthly packages or ala carte pricing for their specific content needs. I specialize in a very small niche group, which gives me an edge over traditional copywriters. New clients pay the first month UP FRONT! You only get burned once…
koolio
Product: company that prints children’s drawings into a book
Sales Pitch: help inspire creative kids, keepsake of their childhood before they grow up
Delivery System: online website, email to get pictures, physical mailed letter
Hmmm…..interesting.
Curious as to how you compete with people just printing them out?
My business is: Young adult historical fiction
My PRODUCT is: The Last Generation, a novel about the Greenlamd Norse in the year 1501 as told throught the eyes of a 17 year old girl
My SALES PITCH is: Enjoy a great adventure and learn about the Greenland Norse in this #1 novel (#1 bestseller Amazon Kindle teen and young adult historical fiction 9/22/2014)
My DELIVERY SYSTEM is: Amazon and independent book stores
Reply
Oh wow, you hit the #1 spot!
My PRODUCT is: Heart Necklaces with Handwritten Notes
My SALES PITCH is: Your order comes Gift-Ready! It comes gift-boxed, with a handwritten letter in a beautiful gift bag.
My DELIVERY SYSTEM is: Website with orders that we prepare ourselves.
Neato :)
PRODUCT: HotList Events (Jamaica)
SALES PITCH: Jamaica’s Largest Events App. See All Jamaica’s Upcoming Events and Sale Promotions from your Phone
DELIVERY SYSTEM: Google Play Store…Hopefully Apple soon
JA MON!!!
My business is: PersuasiveInterview.com
My PRODUCT is: Getting People The Job They Want
My SALES PITCH is: I don’t help you find a job, I get you the Job
My DELIVERY SYSTEM is: Face to face, Skype session (moving into video courses)
I like that sales pitch slogan!
My business is: Science entertainment/education (delicious yet nutritious)
My PRODUCT is: Illustrated book for kids aged 6-11
My SALES PITCH is: Your kids are dumb. Make them smarter with my book.
My DELIVERY SYSTEM is: WordPress site, woocommerce, paypal (and also sales at Amazon and a few local bookstores in Boston)
How interesting!
My business is to help people stay dry and worm in crappy weather.
My product: Australian outback clothes
My sales pitch: Our clothes keeps you warm and dry wherever you are.
My delivery system: Homebrewed eCommerce platform + dropshipping
Feel free to pop by http://www.brandbynature.se and if you find somehing that you like don´t forget to use the discount code “neville” to get 10% ;)
Yeeehaw!
My product:Wealth creation through mindset and real estate investing
My Sales Pitch: delivered on stage or via webinar
My delivery: 3 day workshop, currently I am taking your lead and creating videos so I can reach more people and increase my profit per lead
Oh nice.
However usually in-person can be the most effective in closing (whereas online you’ll always close a lower percentage….but possibly reach a larger audience).
My business is: helping people for habits that stick.
My PRODUCT is: Daily emails dripped with psychological insights/triggers to help people succeed with their chosen habit for the upcoming 2015, by focusing on getting the streak to only 30 days instead of, let’s say.. forever!
My SALES PITCH is: Your chosen habits + Prasanna’s emails = Truly Awesome 2015!
My DELIVERY SYSTEM is: The under-construction http://30DaysToSuccess.in
(the idea is based on: http://www.stevepavlina.com/blog/2005/04/30-days-to-success/)
Cool…..have you done this kind of motivational stuff before?
The hard part will be getting people to loyally follow you.
I haven’t, but I see that my wrong wordings gave you the wrong Idea. People often set new resolutions and forget it promptly within 15 days into the new year.
My app(website actually) is supposed to be the one place where, in 2015, they could track their habits/resols, be accountable (they’ll have to pay money to me, so I can make them accountable, and keep the site ad-free and add lots of features).
Forget about what I said earlier: “emails dripped with psychological insights/triggers”. The app, at its core, is simple: you set a new habit, add some details like “what good/bad things will happen if I do/don’t cultivate this”.
And then, the app follows up with you for the next 30 days via email asking: “Hey just 5 days to go for your ‘Nofap for 30 days’ goal (:P), just remember, you said these are the good/bad things you said will happen to you wrt this habit. If you’d already failed, just reply with @failed”.
And in the app, I’ll have all this beautiful charts showing you insights into your behavior – your success rate with a specific goal/habit, your overall success rate, your success rate in a specific category of habit (you tend to do good with fitness habits, but totally suck at career related ones. So maybe..?), your cop-out rate (you created AND deleted this habits because you just couldn’t tolerate failure) etc.
So, in lieu of this re-thinking of my own product inside of my own head:
My business is: helping people form habits that stick
My Product: A SaaS app where people pay money to develop habits for 2015
My Delivery system: Email for reminders and data visualization tools for showing behavior insights.
Btw, where are the NevBox winner announcements Nev?!
So my business is an online store selling traditional wet-shaving equipment and accessories here in the UK.
Product: Luxurious and Traditional wet shaving equipment and supplies
Sales Pitch: Individual pages that are found on most search engines by typing in specific keywords.
Delivery System: I use a shopify ecommerce platform and an online shop (via http://www.traditionalshavingshop.co.uk)
Man, this whole shaving and beard industry is becoming a thing!
My business is: meditation and personal development online academy
My PRODUCT is: online meditation courses
My SALES PITCH is: learn from your house how to improve any area of your life
My DELIVERY SYSTEM is: wordpress +optimizepress & sumome
Maybe you could specify further some SPECIFIC things you can help with (not just “any area of your life”)
My business is: Outdoor/Camping and practising it
My PRODUCT is: First 100% organic and biodegradable fluid for use in ‘chemical’ toilets to change them into ‘ecological’ toilets.
My SALES PITCH is: spreading the word whilst travelling, Facebook, Forum, Google, message boards.
My DELIVERY SYSTEM is: Fulfillment + a webshop http://www.getsolbio.com/
Wow…..most interesting product so far in the comments!
Not launched yet, working some things out with the customs.
My business is: International online shop
My PRODUCT is: Hand crafted upper-class speaker
My SALES PITCH is: Pitching to online lifestyle/audio magazines
My DELIVERY SYSTEM is: Free international delivery including Islands(!)
Oh cool, I’m a pseudo audiophile myself!
I’m not an expert in this “marketing” thing but very often people confusing the mean and the end and this case, it may sound that “product” and “delivery” might be confused.
For instance in your examples
“Following this 1-2-3- model my CD business would have looked like this:
PRODUCT: CD’s with whatever songs you wanted on it.
SALES PITCH: Verbally telling someone “Just write down the names of 17 songs on a piece of paper and I’ll get you the CD tomorrow.”
DELIVERY SYSTEM: I would physically hand them the CD the next day at school.
I think the
Product is 17 songs of your choice
Delivery is CD
My first real online business HouseOfRave was as follows:
My KopywritingKompany (officially formed this year):
PRODUCT: Video courses and tools to teach people better copywriting.
SALES PITCH: KopywritingKourse.com/steal + email newsletter posts.
DELIVERY SYSTEM: Blog for reading, InfusionSoft for ordering, WishlistMember for delivering courses.
Here again: Learning how to do copywriting
Delivery Video course
I see a really BIG problem when people mistake Product and delivery because 1. They might try optimize the “selling” of a delivery mechanism that is not the ideal one for their product AND their market
2. They might loose oportunity to find mew delivery systems.
3. They might abandon a product because the delivery system is not the right one.
What do you think Neville?
wow, interesting. I def agree on the CD example.
I’d be very interested in discussing this further.
I have come to the same realization recently. It really applies to “information” type products.
Do we sell online drum lessons or do we sell information on how to play the drums better?
It seems like the delivery mechanism can be a niche segment. For example there are some guitar lesson companies that only deliver their product online.
But there are a LOT more that do DVD, digital courses, and online memberships… and it’s all the same business.
What do you think Neville?
Ron: “Do we sell online drum lessons or do we sell information on how to play the drums better? ”
BOTH PLEASE! I love drums!
btw, I’m not Neville (i’d like to hear his thoughts too!) – but Ron, shouldn’t you sell both? Or at least, if you sell just one, partner with someone who provides the other and do a revenue split per sale or something.
Because you’re not selling me “how to play drums.” Like, I don’t want to just “play drums” – I want to be a DRUM GOD…. You’re gonna show me HOW TO BE PHIL PHUCKING COLLINS or KEITH FUCKING MOON. Right? If not, then can you tell me who can?
So if you can get me just even part of the way to Phil Collins GOD status, then as a customer I don’t care what you call your product: “lessons”, “DVD”, “course”, “training” – lol, you could call it “THE DRUM GOD MACHINE FOR MAKING YOU TO BE FULL 100% DRUM GOD” and you’d probably get just as many sales on it, as long as it truly worked to get me to god status.
Anyways, just some thoughts for you. btw, can you tell I love Phil?
Welp, in this case Neville’s product WAS the custom CD and NOT the actual music on the CD because Neville was being a Piratem matey! ARRR… that be right. The music wasn’t his product, the custom CD was his product.
Guys, don’t overthink this… Product just means “the thing that makes the money”
Believe it or not… Sometimes the distribution method *IS* the product. Chew on that a bit :D
To clarify: the “product” that the kids were buying from Neville was not the CD … it was the ease of acquiring the music they wanted. Neville was charging for distribution of the already existing music – that was the product.
So a product can be a deliver mechanism.
Heck if Neville was in middle school today, he’d probably setup a torrent server to pirate all the latest hits and run it off his neighbor’s WI-FI. Then he’d charge his classmates monthly access to the server using some sort of encrypted file-sharing service. Or better yet just charge per song and send the MP3’s over by Kik or some other chat app.
ugh… kids if you do this, read up on VPN’s and I didn’t tell you how to do this ok? OK cool.
Let me chew on it a little bit : )
The objective of my comment was not to “overthink” but just to clarify that sometimes decoupling the delivery mechanism and the product really helps you.
And it’s also true that, like the diffrence between the what and the how, it’s just a matter of how you look at it.
In the Neville case, it’s clear to me that he delivers “music people want to hear” and then you could have a party, a radio, a band, or whatever fits better with the prospect and the context.
Now, you can obviously say that music is a delivery mechanism of “beign part of a community” etc … and that’s perfectly OK to go like this if you have time and money to sit and dream : )
Last but not least, These “thinking templates” like Neville presented us are really useful to help us think faster but they are the map not the territory and that’s why each one of us discover different things when we apply them.
PS: English is not my native language, sorry for typo, grammar, etc ..
Ok yeah I kinda see what you’re saying – whatever works for you as long as it works for your customer. Sorry if I offended with my comment about over-thinking. :D
I think neville knows what hes saying and got it right the first time. Considering he has made the $$$$ to prove it
^^^
I dunno…..seeems like silly nit-picking that accomplishes nothing.
Instead focus on your business, not my choice of words in examples :)
Product: my administration skills/power (a burden only I may carry).
Pitch: if I don’t fuck anything up in the first week, legally you can’t fire me…
But in all seriousness I will use my god given organisation skills and dolphin like brain power to handle all your administration work for a measly 20$/ph.
Delivery system: mind control, e-mail, face-2-face and telephone..
:)
You might wanna hone down by what you mean by “Administration skills”
Sounds very fluffy. Specify!
You had me at dolphin brain.
My PRODUCT is: Ghost Guest Blogging
My SALES PITCH is: Get your name and links on top blogs – I do all the work
My DELIVERY SYSTEM is: Email, Text documents, WP
Nice!
PRODUCT – Marketing communication creatives
SALES PITCH – I will write copy, create html email templates, design wordpress websites etc. for $50 a piece
DELIVERY SYSTEM – Email, Skype, Google+/Hangouts
Wow, that’s a super cheap price!
My business is: Board
My PRODUCT is: A tool to let creative teams and companies create a private, internal Pinterest to share visual inspiration and brand assets.
My SALES PITCH is: Create a private and safe space to share the images of your company and work faster.
My DELIVERY SYSTEM is: online software http://board.creonomy.com/
Wow this is fantastic. Such an interesting approach to the Pinterest “collection” strategy.
Cool….definitely like an internal Pintrest for companies