There’s not many parts to selling a product. It’s actually quite simple.
Gary Halbert once said the three things you need to sell a product are:
1.) A product.
2.) A sales pitch.
3.) A delivery system.
My very first “business venture” was selling burned CD’s in middle school.
Following this 1-2-3- model my CD business would have looked like this:
PRODUCT: CD’s with whatever songs you wanted on it.
SALES PITCH: Verbally telling someone “Just write down the names of 17 songs on a piece of paper and I’ll get you the CD tomorrow.”
DELIVERY SYSTEM: I would physically hand them the CD the next day at school.
My first real online business HouseOfRave was as follows:
PRODUCT: Light up and glow products.
SALES PITCH: Individual product pages with pictures/video/text that were found by searching Google for certain keywords.
DELIVERY SYSTEM: Shopsite ecommerce platform + dropshipper in California.
My KopywritingKompany (officially formed this year):
PRODUCT: Video courses and tools to teach people better copywriting.
SALES PITCH: copywritingcourse.com/steal + email newsletter posts.
DELIVERY SYSTEM: Blog for reading, InfusionSoft for ordering, WishlistMember for delivering courses.
When I consult it goes like this:
PRODUCT: Me and the customer write Kopy together to improve their selling.
SALES PITCH: A simple webpage with PayPal buttons (when available): NevBlog.com/consults .
DELIVERY SYSTEM: Google Hangouts to have a live video chat with the customer.
A pizza stand has the following:
PRODUCT: Super greasy pizza slices (my fav)!
SALES PITCH: Setup in a place where there’s hungry people.
DELIVERY SYSTEM: A little stand or store where you hand em a slice.
In the comments I want you to tell me:
-What’s your PRODUCT?
-Where’s your SALES PITCH? Feel free to link it for others to see.
-What’s your DELIVERY SYSTEM?
You can copy/paste this into the comments and just fill it out to save you time :)
My business is:
My PRODUCT is:
My SALES PITCH is:
My DELIVERY SYSTEM is:
You will probably get some good ideas by just perusing the comments on this post!
Neville Medhora – King Kong of Kopywriting
P.S. Remember to comment below with your PRODUCT, SALES PITCH, and DELIVERY SYSTEM!