The next section in the sales page we're writing together is:
[summary of What They Get]
In this section we are giving a quick-n-dirty summary of what people will get for their purchase.
If you are selling a learning product (like we are with our Copywriting Course product example), then explain what they will learn.
If you are selling a physical product (like a yo-yo), then explain what they will get with their purchase.
In the previous version of the sales page it looked like this:
This wasn't necessarily a bad summary, but I wanted to pay some attention to it, because on various versions of this sales page, THIS PARTICULAR SECTION would get a fair amount of readership then people would drop off.
I found it very difficult to read this section as it had lots of errant blank space and weird font combinations.
Checkout this scroll map of an original version of this page:
From other versions of this sales page it seemed people paused on this section quickly, then scrolled away. This leaves me to believe this part of the page was difficult (or flat out un-interesting) to read.
One thing we're gonna do is upgrade the big green checkboxes with individual icons. These are meant to be "explanatory" icons, but not too distracting. Thus we are making them kind of grey and all of the same motif:
This would leave us with something designed kind of like this:
Here's the re-written titles, copy, and associated icons:
WHAT YOU WILL LEARN FROM THE TRAINING INSIDE COPYWRITING COURSE:
The main part of The Copywriting Course is a 2-3 hour program that will take anyone (either you, or your employees) through the basics of good copywriting. It will teach you the exact techniques to do it on every piece of marketing material you have. This is the foundation of this entire copywriting bundle (worth $697 on its own). Then you can continue on to learn advanced content strategies, cold emailing techniques, and so much more.We also are including 6 months of live office hours calls where you can ask questions about your copy and get it reviewed. Everything is included and you get lifetime access right away.
Learn To Think Like A Copywriter
Getting into the copywriters mindset is the most important step, we don't write a single word until you understand this. These lessons alone are game changing.
Learn The Technical Aspects
Teaching only theory is dumb. I'm showing you how to get actual words onto an actual page. You'll get to follow along as I go through live copy examples. It'll be like we're in a room together writing copy, and you're watching over my shoulder.
Advanced Copy Strategies
We'll of course cover the basics, and that's all many people need to get started. However if you want more advanced copy strategies, venture into the Content Writing Course and Email Writing Course for far more specific examples, case studies, and techniques.
The Content Writing Course
The word "content marketing" is thrown around as if any crappy article posted on the web is "content." We're going to show you how to actually make kick ass articles that get linked, ranked, and read. If your article doesn't get linked, ranked & read....then what's the point of spending time on it?
The Copywriting Crash Course
If you (or your team) has a tight deadline and there's not a lot of time to learn copy, I have a module inside the KopywritingKourse just for you. It's a 25 minute crash course on copywriting that will get even a total newbie who doesn't know what "copywriting" means up to speed. They won't instantly be a pro, but they'll pickup some mindsets and tactics to write better copy right away. Great for training employees or colleagues (several companies make ALL their employees follow this crash course).
Cold Email Writing
Learning to write a damn good cold sales email pitch is what takes salespeople from low performers to top performers. This training has transformed sales teams and businesses alike. Learning to write a great cold email might be one of the fastest returns on investment of The Copywriting Course, as often one extra sale resulting from this can return the investment 10x or more.
Learn Autoresponders
You can rarely reach "passive income" status without a magical little tool called an Autoresponder. We teach you how ANY AND EVERY business can utilize an autoresponder to keep sales coming in, even when the business owner is doing no work.
Copywriting for eCommerce Stores
Depending on what you're selling, the copy tactics you'll use are different. eCommerce is near and dear to my heart since my first real business was being an eCommerce retailer. Since opening that, I've learned many tips and tricks for writing eCommerce copy that stands out from the crowd and makes more sales.
Becoming A Copywriter
Most customers are existing business owners looking to improve their copy, but every once in a while we get people asking "Can I charge money to do copywriting for others?" We actually have an entire module on how to become a copywriter, the pro's, the con's, templates to get gigs, templates for portfolios, and advice + examples on how to do it.
Writing Sales Pages
The #1 thing people come to me for help with is sales pages.....those notoriously long behemoths that sell things on the web. I've got some great strategies and formulas to follow that will make sales pages way simpler to manage and write. We'll break up the process of writing sales pages into a framework you can use over-and-over without ever staring at a blank screen.
Website Tuneup
We don't teach you copywriting then let you loose on your webpage....we actually go through examples of each section, and how to format them, including real life examples. Home Pages. About Pages. Contact Pages. We go through them all step-by-step and make sure you have crucial components on each.
The Bonus Vault
These are additional long-form interviews, copy tear downs, and breakthroughs in people's copy that get continuously updated as new content comes along.
KopywritingKourse Updates
When we make updates to the KopywritingKourse, you automatically get the new updates. We love our members and don't try to nickel & dime them by charging for updates.
KopywritingKourse Group and Forum
Keeping in touch. Asking questions. Meeting others. Seeing what others are working. Seeing where others failed and succeeded. THIS is how you learn important lessons. Our groups in The KopywritingKourse foster sharing and discussions so you can learn from not only me, but others.
Live Office Hours
We do office hours where you can get your questions answered live with Neville. We don't just answer questions here, but actually re-write copy live. Many people use these sessions as free consulting, and get a metric ton of value out of them! These Office Hours alone are enough to purchase the full Copywriting Course.
One of my favorite parts about this [summary of What They Get] sections is that it forces YOU to crystalize what your product delivers. You can see in one or two pages if you are delivering a bunch of good stuff or not.
So in our experiment to make a sales page from scratch, if you're following along, go and and write out a summary of all the things a person gets when they buy your product.
P.S. Any suggestions or questions about this [summary of What They Get] section?
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