I want to spend 1 hour per week doing social media, but make it LOOK like I'm posting every single day!
I enjoy posting on social platforms, but I hate getting sucked back into them constantly. There's just so many of them, and they're all extremely addicting.
For example it's difficult to go on Facebook to respond to a comment without getting sucked into it:
My main beef with social media:
I'll end up spending hours per day getting drawn into the social media world without any longterm rewards.
I prefer doing work that disproportionally benefit me. Example:
I might spend 3 hours writing an article on my website today, but over the course of time:
- Day 1: People read it, even while I sleep.
- Day 2: People read it and signup to the website, which builds my audience.
- Day 3: From that article I can make 5+ social media posts, exposing the content to different networks.
- Day 10: The article starts to rank in Google, sending me more traffic.
- Day 20: Someone links the article and sends their traffic to the article, growing my audience.
- Day 50: I am writing an article about something similar, and can reference that old post and use content from it.
- Day 100: Someone finds the article and shares it to their social media following, growing my audience.
- Day 500: I still get traffic, signup, and sales from 3 hours of work I did 500 days ago.
...basically that article works for me, and builds an asset I own.
This process happens with social networks too....you can definitely build an asset on a platform. However, the key difference is ultimately the social networks owns the asset, not you. Also as network popularity shifts, you lose much of that benefit.
But if Facebook, Instagram, LinkedIn, Pinterest, YouTube and Twitter have the eyeballs of damn near every person on Earth.....then it's worth playing their game.
Starting around February 2020 I want to start posting on a regular schedule to track the activity and see what happens. A little mini-experiment. I'd also love to share the numbers as the experiment goes on!
So let's first see where we are with baseline numbers:
Current social analytics for all of 2019:
For 2019 social traffic to Copywriting Course was just 1.62% of all traffic. That is a pretty small number....BUT these numbers are just page view counts. Just because someone didn't visit the site, doesn't mean a social media post wasn't effective!
For example if someone watches one of my YouTube videos and doesn't click my links, but still enjoyed and liked the video....that is a success! However that success won't get reflected in these numbers.
With that said, let's take a look at this 1.62% section of social traffic from copywritingcourse.com (Jan 1st, 2019 - Dec. 31st, 2019):
Social Only Traffic For 2019:
1.62% of copywritingcourse.com traffic in 2019 came from social platforms.
Social Only Traffic For 2019 By Platform:
YouTube and Facebook were the top referring social networks for me, however look at the Instagram stats, they completely stand out even though I didn't post one single thing to Instagram for all of 2019.
Social Only Traffic For 2019 By Platform:
Social traffic stayed roughly the same through the year, versus overall site traffic which grew every month:
Facebook Page Views From ~8,500 Follower Page 2019:
I've never looked at these numbers before, and realize they suck ass.
7 Days Of Instagram Profile Views (Account Not Touched For ~3 Years):
For having zero participation for nearly 3 years, Instagram was still sending OK numbers.
Then I Made A Post, Instagram Profile Views After That (Account Not Touched For ~3 Years):
After making a single post in preparation for this post, the numbers shot up.
Just post on social media 5 times a week February 2020 by using automation tools.
I half-heartedly already do this on Twitter, LinkedIn, and a Facebook Page, but I'd like to put a little bit of extra effort this time and see if the numbers improve (I'll be using principles from this post to boost engagement).
Of course posting to all these networks would be extremely time consuming, so I'll continue to use Buffer to schedule posts (I currently use their Chrome Extension for this already).
I'm totally open to new platforms for this, as I have little experience with any of them.
As a user of social media myself, there's a massive amount of posts I actually read or remember, but I never "Like" or "Heart" or "Share" them or "Click" them.
This tells me there's a gigantic layer of exposure you get in social media that is never reflected in the stats. It's like an iceberg:
It makes sense that there's a HUGE amount of non-tracked exposure from social media.
So if I actually got 52,949 trackable clicks to my website through social media, I estimate the number exposures I got is between 10x and 100x that.
So my hypothesis is that with a larger dedicated amount of time to social media, my social media traffic will obviously go up, but also the amount of total exposure will expand larger than that.
Posted Monday, January 27th:
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Tip to the internet: Here’s how you make a craptastic blog post better. I created what I call “Modules Theory” of content a long time ago to help me turn a mediocre blog post into an awesome and super-helpful blog post. You basically add some of these modules to a post, and instantly makes it better. To see real examples Google: Blog Content Strategy Copywriting Course https://copywritingcourse.com/blog-content-strategy/
Posted Wednesday, January 29th:
Posted Monday, February 3rd:
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Here is actuarial data that shows the likelihood of when you might die. This is data taken straight from hundreds of years of Social Security Administration birth and death data. The point of this is not to be morose, but rather show that life is limited and should be enjoyed :) Full data set and calculator: https://copywritingcourse.com/death-calculator
Posted Wednesday, February 5th:
Week By Week Stats:
No updates for 2+ years:
Week 1 of experiment:
Week 2 of experiment:
Week 3 of experiment:
Week 4 of experiment:
Wow....just over a week of not posting and the stats dropped by over 60X. That's insane. Look at this chart of it"
Conclusion So Far:
After even a few posts I've come to the conclusion that I am not a big fan of having to post on a reglar schedule about copywriting stuff on my personal Instagram page.
I also still feel we wasted a lot of time doing/thinking about social media rather than making true "Base Content" that builds an asset:
I have far better (and rewarding) time creating the "Base Content" rather than the social media side.
Also with my base content it keeps returning more and more traffic per month, even if I don't post much. Whereas you can see my Instagram stats dropped by something like 60X less when I didn't post for about 10 days.
This indicates that social media, for myself at least, is a lot of endless treadmill work that can evaporate if you don't post a lot.
I will be updating these stats every week, let's see what happens!
LinkedIn: Neville Medhora
P.S. Do you have any social media tips for me??
I'm particularly interested in:
- Tips for using social media without getting too sucked into it.
- Tips for better tracking analytics on each platform.
- Different services or software for automating parts of this (besides the content creation).
- Feel free to ask any clarifying questions!