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    The Protocol

    The ____ Protocol

    tl;dr: This will be a protocol that can be used by any person or team to write copy.
    Sometimes you're hella tired, yet you have to write a piece of content. You have a deadline. You have an assignment. But if you're tired, absent-minded, or just hungover from all that wine last night, here's a way to "break down" the problem of creating an article: This is a protocol you can follow for creating content. This protocol is great for:
    • Blog posts.
    • Sales Pages.
    • Email newsletters.
    • Teams writing content.
    • Individuals writing content.
    Whether you're writing personal blog posts, or industry how-to's for a company blog, this is a protocol you can follow to get content out the door. LETTER LETTER LETTER LETTER This protocol seems relatively simple, but when you have to crank out content day after day, you'd be shocked how useful this is. It's easy to write articles when your brain is fresh and chippery, but towards the end of that article you'll often start to fatigue or become jaded after seeing the article too much. Other common protocols that content teams use: Ideas Review Edit Type of article: -No reason for fun. -How to [BLANK] -Listicle - Collection of top [BLANK] - P - Positioning the article. A F P W Angle -Find the angle -Position the article -Work backward O - Outline the article. O S Outline -Skeleton Outline -Show GooGWord example expand/collapse view W - Write the contents of the article. W C F Write the contents -Contents -Fill each in. I G V M A S I C Images - Graphics - Video -Media -Add in Media -Spice it up with media -Increase comprehesion with media W U B M I What could make this more useful? -Useful? -Make this better -Improve R C S H P F Review your work -Caveman voice it. -Sleepy eyed read it. -Half ass read it. -Playful thinking writing. -Final review. Add in humor. Jokes. P H Publish -Hit the publish button! P G E Promote It -Promotion -Post on platforms. -Get eyeballs -Eyeballs -Post it on Facebook, Reddit, LinkedIn, Twitter. W R Wait 3 months and revise. - A F P W O S W C F I G V M A S I C W U B M I R C S H P F P H P G E W R P O W E R F U L CHER FO WOW GUMP - SHIP - SHIPPER ----------------- Subject: To whom it may concern BODY: Hello purchasing agent at X copnay, I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri Would you like to buy fertizlezer from us? I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri I would like to intri Sincerelt, Name --------------------- --------------------- Subject: Fertilizer? Body: Hey Mr. X, we can save you 45% on fertizlizer costs because we're local right here in Hayes Valley. Interested? Name ---------------------
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