The S.T.U.P.I.D. Email (4-16-2021)
(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)
This is a fun email for Friday April 16th, 2021. Hope you like it :)
Listen as audio:
Swipe:
This is a unique Band-Aid magazine ad that made it really simple to understand that for big scrapes you use a big Band-Aid.
I love their use of making everything black and white except the product being showcased:
Thought:
Here's a typical Course Creator life cycle I've noticed:
• Make course
• Repeat course
• Repeat course, add financing options.
• Create new course
♻️Repeat 3X
• Have too many courses
• Bundle courses
• Create SaaS
In the meantime:
• Invest in companies
• Add a community component
• Build general audience
I wonder if you've seen this with people you follow :-)s.
Uplifting:
If you ever get overloaded email/tasks/work/chats, then here's my 3 tips to stay sane:
1.) Make a to-do list the night before.
2.) Once done with that to-do list, no more work allowed at all.
3.) Never add stuff for the to-do list the same day. If someone asks you for something, reply with “Ok I’ve got it on my calendar for tomorrow!”
That's it.
This helps you put in a "fair day of work" and not overdo it.
Picture:
There was a photographer in Hong Kong named Fan Ho who takes these BRILLIANTLY colored photos.
I don't know why or how, but the colors just "pop" on the screen.
So beautiful!
Interesting:
A student wanted to do CopyWork on some classic ads (hand writing other people's work to get a feel for it), and wrote out the Gary Halbert "Coat of Arms" mailer.
Her handwriting is amazing!
I also hand wrote this letter, and knew I would publish a picture of it, so this is my absolutely BEST handwriting:
The letter being copied is called "The Coat of Arms Letter" which was an extremely successful direct mail campaign:
The letter was written by Gary Halbert who targeted people by their family name and sold family crests in the early 1970's. It was Gary Halbert's first gigantic success.
Drawing:
The "Circle Of Influence" concept is a wheel that shows what you should (and should not) be paying close attention to:
Circle of Control: Things you can fully control. Focus on these most.
Circle of Influence: Things you can have an impact on but can't fully control.
External Circle: Things you can't control, and therefore shouldn't think about too much.
Hope you enjoyed these little tidbits, have a happy Friday :)
Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed
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