One of the very first things you must learn before writing any copy is:

So when CAN you talk about yourself (or your company)?

We try to encourage people not to talk about themselves TOO MUCH...but there are times when people want to hear about your company's history or experience:

Copywriting is about going from one brain to another:

This is a very useful tactic that will help you focus your content BEFORE you write a single word on the page:

Test your knowledge:

Enter all your answers and click "Finish" when done: [HDquiz quiz = "352"]