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A Copywriting Course win from Nov 13, 2020:
I applied the AIDA framework for the first time to a B2B sales email that someone from our sales department originally wrote. Shortly after the email was sent out, he received 5 replies which have turned into very promising leads that he is hoping to close by the end of the week (fingers crossed!).
He was so surprised by the results. He told me he usually MIGHT receive 1 reply back to his email. The big boss even reached out to me to let me know how great the email was, and this NEVER happens where I work.
I am so pleased with the recognition I received even though I know I have a lot of work to do before it reaches the quality of writing I aspire to create. -NB
