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Master the art of influence through language.

The S.W.I.P.E.S. Email (Friday March 24th, 2023)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✏️
A fun email for Friday. I hope you enjoy!

Edition: Friday, March 24th, 2023

🎤 Listen to this email here:

Swipe:

Cough syrup in the 1920’s was LIT!! 🔥

cough-syrup.jpg

A fun thing about browsing so many old ads is you see the INSANE ingredients that were in some old-timey medications. 

This "Cough Syrup" contained alcohol, weed, chloroform, and morphine...I bet this worked WAY TOO WELL 😂

Wisdom:

aida-action-animated.gif

Remember that people pay money for things that:
• Saves them time.
• Supports a cause.
• Saves them money.
• Improves their status.
• Teaches them new info.
• Gets them access to info.
• Satisfies a need or desire.
• Solves a specific problem.
• Improves their earning power.

If you sell a product, ask yourself which of these things your product solves!

Interesting:

Some people specialize, some people generalize. This guy (who is an electrician) decided to list evvvveerrryything he can do plus some funny stuff for novelty 😂

Super-generalized-business-card.webp

I would say this business card falls under the "novelty" category and entertains the reader enough so they might keep the card. 

This card reminds me of this soap I use called Dr. Bronner's Magic Soap. The packaging has these looonnggg rambbbllinng paragraphs of ultra small text all over the bottle: 

pure-castile-soap.jpg

I use the soap because it's a quick way to rinse off (the soap "comes off" your body very fast compared to other stuff), but I'm always tickled and entertained by it's insane packaging 😂

Picture:

My friend just posted a book I recommended The Male Mid-Life Crisis by Nancy Mayer:

nev-twitter-recommend.webp

I first read this when I was 17 in high school, and it fundamentally shifted the way I viewed life/relationships/death.

It was cool to see from a young age what causes (men in particular) to blow up their lives in middle age, and I took away many methods of avoiding it.

The book shows how males can approach a “mid life crisis” when all these stressors hit at the same time:

  • They look at their children and realize “THEY are young, I am old.”
  • Their parents are starting to fade or die, and they see they're next.
  • Financial demands from children, spouse, life, parents.
  • Time demands from children, spouse, friends, work, parents.
  • Some men got pressured into marriage way too young and never got to explore the world outside their relationship and they realize "this is it."

According to the book a combination of these things happening at the same time can make a man snap.

I talk about it in this one minute clip:

nev-clip-male-midlife-crisis.jpg

Anyways, checkout the book if you're interested in the subject. I found her writing style to be incredibly raw and honest which is what I liked about the book.

the-male-midlife-book.jpg

Essay:

Sometimes I’m jealous of people who are like: “I was broke as shit 2 years ago but now I’m hella rich and I’m gonna teach you how!!” 

My story is way lamer: “I haven’t been broke since I was 17, and have always had several years of savings ready!!”

😬 HOWEVER THERE'S A PLOT TWIST 😬

This current economy seems like a repeat of 2008: 

A bank fails, then another, then another...then a BUNCH.

During an obvious recession like this the climate shifts from get-rich-quick schemes to preservation of money. 

All of a sudden the get-rich-quick guy goes out of favor, and a boring-advice guy like Warren Buffet (who has been consistently rich for 60+ years) becomes more trusted. 

The next few years will be super interesting to watch as non-useful products fall by the wayside, and the useful products rise to prominence.
 

Sketch:

So many people obsess about the "Subject Line" of their email, but this is short term thinking.

Your sender reputation is far more valuable than your subject line!

sender-vs-subject.webp

Imagine your mom sends you an email but it has a crappy subject line.

You’d probably still read it! 

If your emails are:
✔️ So good readers forward them.
✔️ So good readers learn from them.
✔️ So good readers respond to them.
✔️ So good readers screenshot them.
✔️ So good readers look forward to them.
...they will likely consistently get high open rates.

I hope you enjoyed these Friday tid-bits!
Sincerely, 
Neville Medhora
nev-head.webp

19 Comments


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The business card gives me the impression that Dave Miller is full of sh*t. (Apologies if he's your close friend, I'm just reacting to the card design)

Convince me if I'm wrong. But, usually, the most diverse, jack-of-all-trades who are like human swiss-army knives don't go listing all of their non-sequitur talents and accomplishments on a business card. This is an example of bad copywriting, right? I don't even see "electrician" on the card.

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  • Administrator

Hey @Thomas Oddo no he's not my friend, I saw this elsewhere! It is funny that "electrician" isn't even on there 😂

I'm assuming this guy is a gregarious kind of character, and he does most of the selling himself and the card is just a contact info mechanism!

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The following seems to be ordered by character length. 

All things equal, how would you order them by "power to get the customer to make moves" (not a real term that anyone says)?

Remember that people pay money for things that:
• Saves them time.
• Supports a cause.
• Saves them money.
• Improves their status.
• Teaches them new info.
• Gets them access to info.
• Satisfies a need or desire.
• Solves a specific problem.
• Improves their earning power.

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  • Administrator

Hard to say for sure, I prefer just ordering by length because it looks awesome 🙂 

  • Like 1
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Case in point concerning what you said in the "Sketch" section, I always make it a point of duty to read your S.W.I.P.E.S Email.

It's like opening a box of surprise gifts, you never know what you'll see.
 

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  • Administrator

I'm sooooo unstylish. Am looking for a wardrobe refresh and would love to find a designer in Austin!

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I've been getting your emails for quite awhile now. Always read them. Today I listened to it. WOW! There is so much more in the audio!

  • Like 2
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