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    The S.W.I.P.E.S Email (Friday September 8th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    Edition: Friday, September 8th, 2023
    A fun email for Friday. I hope you enjoy!


    🎤 Listen to this email here:



    I thought this was a cool ad for cufflinks that not only looks great, but also shows off their entire collection + pricing:

    designer-collection by swank.jpg

    You can see in the eye trace how people's eyes scan through each one!

    designer-collection-eye-path (1).png


    There's a great phrase:


    "Writing is thinking."

    The act of "writing" is usually hard because it involves a lot of thinking and brain power. 

    But writing things down can help:

    • Clarify your thoughts.
    • Remember material better.
    • Help with decision making. 

    I use this thing called a "Boogie Board" to write stuff down on all the time...you press a button and it permanently erases everything. 

    It's such a cool tool to brainstorm with:



    Whoa…this pie chart shows how 3 companies own 93% of the entire soft drink industry 🤯



    This past weekend I escaped the Texas summer heat and went to Malibu. 

    We stayed at an awesome resort called Calamigos and it was amazing:

    I enjoyed the nice weather outside:

    Took an outside dunk 😬


    Hung out by the pool:


    And saw a lot of beautiful landscape around Malibu:



    In lieu of an essay today, can I ask you a question? 

    Why (or why not) did you join Copywriting Course? 

    Example responses:
    - I wanted help on some marketing.
    - I wanted to learn about a specific subject.
    - I wanted to get help in the Office Hours sessions.

    Or would you want to hear...
    - More about starting a freelancing businesses (not just copywriting).
    - Digital Marketing in general.
    - Agency work.

    I would love if you respond, even if it's short, and I will keep the responses private. Thank you 🙏🏼


    Wow…this graphic shows a surprising conclusion:

    When Nike sells a $100 shoe, they make only $5 in profit!?!


    Shoe profit.png

    I hope you enjoyed these Friday tid-bits!
    Neville Medhora



    Recommended Comments

    I joined up in Dec 2021 because I had a role as a digital marketer at a start up and I was desperate to improve my social media marketing.

    Since then I have been getting huge value from this course and I brought my friend and co-worker @Xeno Müller on board the course as well.

    I love the awesome feedback from all the great copywriters here.... @Susana Crofton@Dan - Copywriting Course @Michael Muttiah @Johnny 

    I get inspired by members like @Rob Roseman to work on my side hustle as well!

    The office hours with Nev are a ton of fun and I love to join them.

    If you are thinking about joining copywriting course - you will find huge value here!

    Link to comment

    I joined in 2020 because I wanted a community of likeminded people to get better as writing with. Simple as that. 

    Pleased to say 3 years later, I'm getting what I wanted. 

    Link to comment

    Joined last week because I want to learn how to become a freelance copywriter. So far, this is the best community/course I've joined (and I've joined A LOT).

    Link to comment

    Writing your thoughts down is the best practice! I did it to calm my mind, and some strategies to cope with work so yup 100 true!
    I joined the course to learn the best practices of copywriting, get my copies reviewed, and of course those live session. 

    Link to comment

    Thank you for this week's newsletter. 

    I love the pics from Malibu - super cool. Looks like you had some fun time there. 

    I appreciate you asking about the content in newsletters. 

    I would love to read your thoughts on digital marketing. 

    Link to comment

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