Happy Monday! Here's some reflections on building an online courses/community:

When you start a business, you want growth like this:

The first part is easy…

Early sales are usually just your friends, family, and network helping out.

That’s great, but it’s not enough.

If you really want to grow, you’ve got to figure out this part:

….this stage is difficult.

You’ve got to answer tough questions like:

• How do people find me?
• Why are my sales stuck?
• How can I build authority?
• Who is my ideal customer?
• Are my ads actually working?
• How can I increase the AOV?
• How can I reach more people?
• How can I beat my competition?
• How can I create better content?
• Is my copy actually good enough?
• Am I pricing my products correctly?
• How can I increase my customers’ LTV?
• Which marketing channel should I focus on?

Copywriting Course was created out of these questions.

CC actually morphed several times over the years to meet customer demand. Here was the rough path:

↪ Build a course. People wanted more.
↪ So we built several more courses.
↪ Had too many courses, but they all go together really well....
↪ So we bundled all the courses.
↪ Added a community to it for deeper help.

That's why Copywriting Course evolved to what it is today:

It has:

Video Courses that teach you marketing concepts.
Private Forum where you can get specific rewrites.
Writing Sessions for accountability and group work.
Office Hours for help with strategy.
Challenges that get you to build real business assets.

It's been awesome to watch as a small digital course evolves into a full learning platform over time with people seeing serious wins every day.

Hope you liked this random Monday rant 🙂
Sincerely,

Neville Medhora of Copywriting Course