Jump to content

    Blogs

    Mental Ad Re-Writing

    Try this out everywhere you go:

    This is a Copywriting Exercise I made up called "Mental Ad Re-Writing" and it's where you see an ad, and in your head try to make it better. 

    I go through some examples in the real world here:

     

    Do you do Mental Ad Re-Writing anywhere?? 

    The S.W.I.P.E.S. Email (Friday May 26th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sponsor✍
    A fun email for Friday. I hope you enjoy!

    Edition: Friday, May 26th, 2023

     

    🎤 Listen to this email here:

    Swipe:

    I saw this posted on a bulletin board at my gym and snapped a pic:

    chef-and-meal-prep-flyer.jpg

    The reason I thought it was cool because it was:
    - Super simple.
    - Customized to the community it was posted on.
    - Has easy way to follow/contact/book (Instagram handle).

    On the same trip to the gym I saw another incredibly simple (yet effective) advertisement:

    sign-cropped.jpg

    I biked by and the couple selling all their stuff had basically moved 100% of the merch except a single couch.

    It doesn’t get simpler than writing out you’ve got a yard sale than a flipped over cardboard box and Sharpie!

    Wisdom:

    Grab people's attention by being:
    - New
    - Novel
    - Unique

    This hilarious billboard I drove past in Houston was all of the above 😂

    lawyer-billboard.jpg

    Of the hundred other lawyer billboards I saw that day, THIS ONE STOOD OUT!

    I do kinda wish they had a better CTA though.

    While it caught my eye, I barely noticed the name, and have no idea what kind of things they help with 🤔

    I have to admit the branding of it was pretty hilarious and probably drums up business in indirect ways.

    Interesting:

    My favorite traffic stream is having an article that ranks top of Google AND has a YouTube video version on it.

    - This creates virtuous cycle of high metrics on Google/Youtube.
    - Higher metrics on YouTube keep it getting recommended.
    - Higher metrics on Google keep it #1.

    The virtuous cycle looks like this:

    seo-youtube.png

    While everyone is completely distracted by AI stuff, I think spending the next quarter massively improving my own SEO/YouTubeSEO might be worthwhile!

    Picture:

    I've had a bunch of travels spanning alllll this May, and I'm currently in Madrid for an Indian wedding!

    madrid-nev.webp

    However the main thing I was impressed by last night was the McDonald's automated ordering system 🍔

    To be honest this is waaayyyyyy better, waaayyyyyy more fun, and waaayyyyyy less judgemental than ordering from a live person (especially at 1am) 😂

    mcdonals-ordering-system.webp

    Have you ever used these automated ordering systems? It's 300% better than a human IMO!

    Essay:

    In 1980 Phil Knight (the founder of Nike) wrote out these rules…or guidelines….or motivations…or “manifesto” on how to operate Nike as a company:

    Manifesto-for-Nike.jpg

    I loved the simplicity and vibe of this manifesto!

    Sketch:

    While this is meant to be a funny meme I totally relate to it!

    funny-neck-pain-image.png

    On one hand you wonder why your neck might be stiff, then you realize for 12 hours a day you’re slouching over a screen or looking down at a phone.

    The solution seems obvious after seeing this 😂
     

    I hope you enjoyed these Friday tid-bits!
    Sincerely, 
    Neville Medhora
    nev-head.webp

     

    P.S. You have one more month of Q2 left....are you doing anything to prep for Q3/Q4???

    ×
    ×
    • Create New...
    Guest