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    The S.W.I.P.E.S. Email (Friday May 26th, 2023)

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    A fun email for Friday. I hope you enjoy!

    Edition: Friday, May 26th, 2023


    🎤 Listen to this email here:


    I saw this posted on a bulletin board at my gym and snapped a pic:


    The reason I thought it was cool because it was:
    - Super simple.
    - Customized to the community it was posted on.
    - Has easy way to follow/contact/book (Instagram handle).

    On the same trip to the gym I saw another incredibly simple (yet effective) advertisement:


    I biked by and the couple selling all their stuff had basically moved 100% of the merch except a single couch.

    It doesn’t get simpler than writing out you’ve got a yard sale than a flipped over cardboard box and Sharpie!


    Grab people's attention by being:
    - New
    - Novel
    - Unique

    This hilarious billboard I drove past in Houston was all of the above 😂


    Of the hundred other lawyer billboards I saw that day, THIS ONE STOOD OUT!

    I do kinda wish they had a better CTA though.

    While it caught my eye, I barely noticed the name, and have no idea what kind of things they help with 🤔

    I have to admit the branding of it was pretty hilarious and probably drums up business in indirect ways.


    My favorite traffic stream is having an article that ranks top of Google AND has a YouTube video version on it.

    - This creates virtuous cycle of high metrics on Google/Youtube.
    - Higher metrics on YouTube keep it getting recommended.
    - Higher metrics on Google keep it #1.

    The virtuous cycle looks like this:


    While everyone is completely distracted by AI stuff, I think spending the next quarter massively improving my own SEO/YouTubeSEO might be worthwhile!


    I've had a bunch of travels spanning alllll this May, and I'm currently in Madrid for an Indian wedding!


    However the main thing I was impressed by last night was the McDonald's automated ordering system 🍔

    To be honest this is waaayyyyyy better, waaayyyyyy more fun, and waaayyyyyy less judgemental than ordering from a live person (especially at 1am) 😂


    Have you ever used these automated ordering systems? It's 300% better than a human IMO!


    In 1980 Phil Knight (the founder of Nike) wrote out these rules…or guidelines….or motivations…or “manifesto” on how to operate Nike as a company:


    I loved the simplicity and vibe of this manifesto!


    While this is meant to be a funny meme I totally relate to it!


    On one hand you wonder why your neck might be stiff, then you realize for 12 hours a day you’re slouching over a screen or looking down at a phone.

    The solution seems obvious after seeing this 😂

    I hope you enjoyed these Friday tid-bits!
    Neville Medhora


    P.S. You have one more month of Q2 left....are you doing anything to prep for Q3/Q4???


    Recommended Comments

    • Administrator

    Thank you so much Bukola! I try to make these fun to read and educational for everyone...I really appreciate you reading them!

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    That was so helpful. I know these emails come weekly, but I thought to let you know they're pretty impactful!

    With warm regards,


    PS: Nice kurta (literally just got the spelling from Google, LOL)

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    • Administrator

    Bahahahah thanks Jon! 

    I really did enjoy ordering like this, but I could see it getting annoying if it was glitching and no one was around to help 😬

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    Never replied to your emails before (sorry for reducing the interaction rates!) 

    But I had to offer you a PSA...

    Those McDonalds screens are all over the UK. 

    They're ok until they need calibrating (you think you ordered a big mac and a bloody mcflurry gets added to yer basket)

    And studies have shown that they're absolutely filthy!

    So wash your hands after ordering. 

    Thanks for your insights, have a goodun

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    Thanks for the content. 

    Great point about doing youtube/google SEO while everyone is distracted w/ AI stuff. 

    Good reminder about Q3/4 - need to start thinking about this! 

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    • Administrator

    Thank you Ryan! 

    Yes I am embarking on an SEO project right now....it's still gonna be one of the top traffic sources for a long time. 

    Also think about what AI is trained on.....top results 😏

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    The attached graphic presents several attributes of different income relevant for product placement (niche targeting). You might also find it interesting or even useful. Link product to boxes.

    No chatgpt could do this, currently.


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    Nev, the Mc-iPads are for sure the best way to order. Also, in Spain (maybe you guys have this in the States too) if you order a McFlurry or other ice-cream, you can "pick it up later" after your hot meal. You get a claim ticket to redeem at the counter later. Genius (and not yet a thing here in the UK!).

    Love the emails, keep up the good work!

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