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Words that sell, brands that succeed.

The S.W.I.P.E.S. Email (Friday May 26th, 2023)

Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sponsor✍
A fun email for Friday. I hope you enjoy!

Edition: Friday, May 26th, 2023

 

🎤 Listen to this email here:

Swipe:

I saw this posted on a bulletin board at my gym and snapped a pic:

chef-and-meal-prep-flyer.jpg

The reason I thought it was cool because it was:
- Super simple.
- Customized to the community it was posted on.
- Has easy way to follow/contact/book (Instagram handle).

On the same trip to the gym I saw another incredibly simple (yet effective) advertisement:

sign-cropped.jpg

I biked by and the couple selling all their stuff had basically moved 100% of the merch except a single couch.

It doesn’t get simpler than writing out you’ve got a yard sale than a flipped over cardboard box and Sharpie!

Wisdom:

Grab people's attention by being:
- New
- Novel
- Unique

This hilarious billboard I drove past in Houston was all of the above 😂

lawyer-billboard.jpg

Of the hundred other lawyer billboards I saw that day, THIS ONE STOOD OUT!

I do kinda wish they had a better CTA though.

While it caught my eye, I barely noticed the name, and have no idea what kind of things they help with 🤔

I have to admit the branding of it was pretty hilarious and probably drums up business in indirect ways.

Interesting:

My favorite traffic stream is having an article that ranks top of Google AND has a YouTube video version on it.

- This creates virtuous cycle of high metrics on Google/Youtube.
- Higher metrics on YouTube keep it getting recommended.
- Higher metrics on Google keep it #1.

The virtuous cycle looks like this:

seo-youtube.png

While everyone is completely distracted by AI stuff, I think spending the next quarter massively improving my own SEO/YouTubeSEO might be worthwhile!

Picture:

I've had a bunch of travels spanning alllll this May, and I'm currently in Madrid for an Indian wedding!

madrid-nev.webp

However the main thing I was impressed by last night was the McDonald's automated ordering system 🍔

To be honest this is waaayyyyyy better, waaayyyyyy more fun, and waaayyyyyy less judgemental than ordering from a live person (especially at 1am) 😂

mcdonals-ordering-system.webp

Have you ever used these automated ordering systems? It's 300% better than a human IMO!

Essay:

In 1980 Phil Knight (the founder of Nike) wrote out these rules…or guidelines….or motivations…or “manifesto” on how to operate Nike as a company:

Manifesto-for-Nike.jpg

I loved the simplicity and vibe of this manifesto!

Sketch:

While this is meant to be a funny meme I totally relate to it!

funny-neck-pain-image.png

On one hand you wonder why your neck might be stiff, then you realize for 12 hours a day you’re slouching over a screen or looking down at a phone.

The solution seems obvious after seeing this 😂
 

I hope you enjoyed these Friday tid-bits!
Sincerely, 
Neville Medhora
nev-head.webp

 

P.S. You have one more month of Q2 left....are you doing anything to prep for Q3/Q4???

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Never replied to your emails before (sorry for reducing the interaction rates!) 

But I had to offer you a PSA...

Those McDonalds screens are all over the UK. 

They're ok until they need calibrating (you think you ordered a big mac and a bloody mcflurry gets added to yer basket)

And studies have shown that they're absolutely filthy!

So wash your hands after ordering. 

Thanks for your insights, have a goodun

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Thank you Ryan! 

Yes I am embarking on an SEO project right now....it's still gonna be one of the top traffic sources for a long time. 

Also think about what AI is trained on.....top results 😏

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Nev, the Mc-iPads are for sure the best way to order. Also, in Spain (maybe you guys have this in the States too) if you order a McFlurry or other ice-cream, you can "pick it up later" after your hot meal. You get a claim ticket to redeem at the counter later. Genius (and not yet a thing here in the UK!).

Love the emails, keep up the good work!
Jay

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