This is an ad that every time I see it....I just smile 🙂

This delightfully cute “Happy Turtle” ad from a 1936 Guinness Beer campaign is just hilarious to me:

I'm not sure if having a beer is always the answer to tiredness, but this happy turtle seems to think it is!

This is some old-school wisdom from ~5,000 years ago:

I grew up "Zoroastrian" and I think we have the best motto of any religion:

“Good Thoughts. Good Words. Good Deeds.”

I'm not an extremely religious person, but I always thought that was a marvelously simple yet clear message to live life by!

On Twitter these things called "Tweet Threads" seem to get more engagement than normal Tweets. 
It's actually a simple function of how any social media algorithm.

Let's make a simple algorithm together, it adds "points" like this:
1 Like  = 1 point
1 View  = 1 point
1 Re-Tweet  = 1 point
1 Comment  = 1 point
1 Media Click = 1 point

A Single Tweet: 5 point potential per reader.

Three Tweet Thread: 15 point potential per reader.

Our simple algorithm is designed to showcase Tweets with higher "points."

So it will favor the "15 Point Thread" over the "5 Point Tweet."

This is a massive simplification of the algorithm, but it roughly works in this manner.

This similar thing also works on other platforms. 

For example this post in a Facebook Group got:
• 0 likes
• 0 comments
• 0 shares

....so Facebook's algorithm assumes this post stinks and no one wants to interact with it

Where as this post asks for responses so it generated a ton of comments and interaction which makes the algorithm say, "hey this is far more engaging, let's show it more." 

If you were Mark Zuckerberg, and your goal was to keep people active on Facebook, which one of these posts to show the user?

That's right, the one with higher "points!"

We're done with August, and I crossed out all my August goals:

Here's an August 2022 Re-Cap:
• Copywriting Course Web Traffic: 142,545
• Swipe File Web Traffic: 41,279
• Friday SWIPE Email (what you're reading now!): 56,071 subs
• YT Channel: 63.1K Views, 2.2K new subs
• Twitter: 664 subs, 827k impression, 7.5k profile clicks

Now it's a new month, so new goals. Here's my September 2022 goals.

Feel free to share your goals with me if you want accountability 🙂

Also I randomly attended a copywriting conference yesterday and wore this shirt, what do you think? 😂

Whether you're at your job or a small business, what if YOU become the person no one can live without. It's actually quite simple. 

Let me tell you a quick story:

You can become indispensable by:

#1.) Being the go-to-person for a skill.
In the video I tell the story of John whose department of 500+ people got laid off....everyone except him and his director.

#2.) Become a triple threat:
Being pretty good at three (or more) different skills.

#3.) Volunteering for everything
Within reason, the people who volunteer to do more work (especially when you're young and learning) tend to rise.

Just curious how do YOU make yourself indispensable at your work or business?

Reply to this email and let me know!