A Copywriting Course win from Oct 29, 2023:
I love your formatting advice and explanation of how it affects the copy. I'm learning so much!
KV
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I love your formatting advice and explanation of how it affects the copy. I'm learning so much!
KV
Absolutely love the feedback on my landing page. I learned a lot and will definitely apply everything you suggested.
LR
Working on newsletter growth now, and look forward to checking into office hours every week. Thank you....so far I love this course!
DS
I really love your feedback, Susana. So incredibly helpful. THANK YOU!!!
LN
Office Hours with Neville are amazing. Always learn something to up my marketing game!
NF
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍
Edition: Friday, October 6th, 2023
A fun email for Friday. I hope you enjoy!
🎤 Listen to this email here:
This is like Maslow’s Hierarchy of Luxury Bags. It’s broken down by:
- The Supremes
- The Legacies
- The Classics
- The Contemporaries
- The Accessible
A cool marketing experiment for a brand would be to make images and “research” like this and put your brand at the top so people go “whooa who’s that” and Google you 😏
A few SWIPES emails ago I accidentally found a way to improve the email reply rate:
By misspelling "snacks" as "snakes"
I immediately got a flood of email replies from ya'll going:
"They had SNAKES in the green room!?!? 😂"
This is a cool chart showing the 9 different types of humor. I’ve never seen them listed out like this, super cool!
This is Mochi and he’s my work buddy whilst writing this email 🙂
I am dogsitting Mochi for a week, and have about 400+ photos of him on my phone already 😂
Here he is working out:
I took him to Whole Foods:
Here he is playing with Sid:
Here he is recording a podcast:
Here he is getting Lion King'd 😂
I'll spare you 400+ more photos and end there 🙂
Inside our members area we've been talking a lot about audiences and communities, and the difference in them.
My buddy Sam said recently:
Audience is where they're all listening to you.
Community is where they're talking to each other.
I've even been making a private list of big communities around the web to emulate the best.
The CEO of NetFlix Marc Randolph recently shared how they picked the name “NetFlix” from a list of names based on if the domain was available.
They actually didn’t like the name at first! He said:
“We didn’t really like the name Netflix. It sounds like we were doing X-rated films. But it was the best we could do.”
I hope you enjoyed these Friday tid-bits!
Sincerely,
Neville Medhora
Here's a quick walk-through of my multi-purpose:
✔️ Home Office
✔️ YouTube Studio
✔️ Co-Working Space
✔️ Overflow Guest bedroom
When I first setup in this room it looked like this:
When done it looked like this:
After using this home office for a long time, I realize 99% of the time all I'm recording is video calls and YouTube videos on the desk.
I just use 1 camera for this!
Recording video content is getting easier and easier.
This was a random piece of content today, but I still hope you liked it 🙂
Sincerely,
Neville Medhora - Copywriter
Great tutorial on how to enhance my copy with AI-created images!
HD
How to conduct my first mastermind call that I’m hosting.