The S.W.I.P.E.S. Email (Friday October 6th, 2023)

This is like Maslow’s Hierarchy of Luxury Bags. It’s broken down by: 
- The Supremes 
- The Legacies 
- The Classics 
- The Contemporaries 
- The Accessible

A cool marketing experiment for a brand would be to make images and “research” like this and put your brand at the top so people go “whooa who’s that” and Google you 😏

A few SWIPES emails ago I accidentally found a way to improve the email reply rate:

By misspelling "snacks" as "snakes" 

I immediately got a flood of email replies from ya'll going:
"They had SNAKES in the green room!?!? 😂"
 

This is a cool chart showing the 9 different types of humor. I’ve never seen them listed out like this, super cool!

This is Mochi and he’s my work buddy whilst writing this email 🙂

I am dogsitting Mochi for a week, and have about 400+ photos of him on my phone already 😂

Here he is working out:

I took him to Whole Foods:

Here he is playing with Sid:

Here he is recording a podcast:

Here he is getting Lion King'd 😂

I'll spare you 400+ more photos and end there 🙂

Inside our members area we've been talking a lot about audiences and communities, and the difference in them. 

My buddy Sam said recently:

The CEO of NetFlix Marc Randolph recently shared how they picked the name “NetFlix” from a list of names based on if the domain was available.

They actually didn’t like the name at first! He said:

“We didn’t really like the name Netflix. It sounds like we were doing X-rated films. But it was the best we could do.”