The S.W.I.P.E.S. Email (Friday October 13th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍
Edition: Friday, October 13th, 2023
A fun email for Friday. I hope you enjoy!
🎤 Listen to this email here:
Swipe:
Client: “It’s hard to get attention for a roofing company.”
Copywriter: “Hold my beer.”
Wisdom:
Around college I would crash parties to network with rich people.
Here was my toolkit to get into ANY of these parties:
✔️ Flask with wine
✔️ Cheap Wal-Mart wine glass
✔️ Cocktail napkin
✔️ Tux or suit
✔️ Random lanyards and wristbands
To walk into a party right past security, the goal was to look like YOU WERE JUST INSIDE ALREADY!
So I'd fill the wine glass, wrap the cocktail napkin around the stem, wear a lanyard under tux (hopefully sort of matching what they give at the event), then walk into the party while on the phone.
If you're a security guard and you see a tuxedo-clad person holding a drink they just ordered at the bar....you'd 95% likely just let them back in 😏
Interesting:
This is an interesting "industry size" comparison by keyword in terms of size:
Copywriting → Content Marketing → Digital Marketing → Make Money → Sales
"Sales" is what allllllll the industries actually do, so it makes sense "Sales" would be the largest parent keyword.
Picture:
As an experiment a few years ago I bought a billboard for Copywriting Course. It was on a decently busy street and it cost $904 total (printing + posting):
The funny thing is: If no one buys the billboard space at the end of the month, they don’t spend money to tear yours down...
...so this billboard stayed up for 4 months for just $904!
Essay:
One of the first reasons I moved Copywriting Course to a community model was so people could share their hand-copied advertising.
It's something so simple yet so impactful. Yet only 2% of people will do it.
For example, here's 3 exercises we had members do:
#1.) Gary Halbert Family Crest Ad
#2.) Volkswagen "Lemon" Ad
#3.) The Man In The Hathaway Shirt Ad
Simply writing out by hand well-written ads is called "CopyWork" and it teaches you to "think" like the person writing it.
Splurge:
Buy a 10 minute review of your copy/marketing from me, or a discounted consult if you go through UpWork:
In our members area I'm currently doing an "UpWork Experiment" where I'm trying to:
✔️ Get 100 clients.
✔️ Get 100 reviews
✔️ Make $100,000 in freelance revenue.
The goal is to become an "UpWork Rising Star" and I need your help. If you've got a lot of value out of my content or newsletter over the year, but never purchased a Copywriting Course subscription, maybe this is a way you can give back: By purchase a review or consult hour.
During the experiment I found on UpWork you can offer "tiered products", and I just made one today - Check it out here:
If I were a newbie copywriter, I'd make a product setup like this people could choose from:
• Starter: $100 for a 10 minute video review.
• Standard: 1 hour consult
• Advanced: 2 hour consult
The goal of this is to get the holy grail of any marketplace:
REVIEWS!
I provide a good service for people, they like it, they leave a good review.
Go buy one right now for this discounted price!
**Let me know if you have any issues or improvement suggestions on the profile.
I hope you enjoyed these Friday tid-bits!
Sincerely,
Neville Medhora
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