Jump to content

    The S.W.I.P.E.S. Email (Friday October 13th, 2023)

    Swipe📁Wisdom🧠Interesting🧐Picture🖼 • Essay📄Sketch✍
    Edition: Friday, October 13th, 2023
    A fun email for Friday. I hope you enjoy!


    🎤 Listen to this email here:


    Client: “It’s hard to get attention for a roofing company.” 

    Copywriter: “Hold my beer.”



    Around college I would crash parties to network with rich people.

    Here was my toolkit to get into ANY of these parties: 
    ✔️ Flask with wine 
    ✔️ Cheap Wal-Mart wine glass 
    ✔️ Cocktail napkin 
    ✔️ Tux or suit 
    ✔️ Random lanyards and wristbands


    To walk into a party right past security, the goal was to look like YOU WERE JUST INSIDE ALREADY! 

    So I'd fill the wine glass, wrap the cocktail napkin around the stem, wear a lanyard under tux (hopefully sort of matching what they give at the event), then walk into the party while on the phone.

    If you're a security guard and you see a tuxedo-clad person holding a drink they just ordered at the bar....you'd 95% likely just let them back in 😏


    This is an interesting "industry size" comparison by keyword in terms of size:

    Copywriting → Content Marketing → Digital Marketing → Make Money → Sales


    "Sales" is what allllllll the industries actually do, so it makes sense "Sales" would be the largest parent keyword.


    As an experiment a few years ago I bought a billboard for Copywriting Course. It was on a decently busy street and it cost $904 total (printing + posting):


    The funny thing is: If no one buys the billboard space at the end of the month, they don’t spend money to tear yours down...

    kopywritingkourse-billboard1.jpg kopywritingkourse-billboard2.jpg

    ...so this billboard stayed up for 4 months for just $904!


    One of the first reasons I moved Copywriting Course to a community model was so people could share their hand-copied advertising. 

    It's something so simple yet so impactful. Yet only 2% of people will do it.

    For example, here's 3 exercises we had members do:
    #1.) Gary Halbert Family Crest Ad
    #2.) Volkswagen "Lemon" Ad
    #3.) The Man In The Hathaway Shirt Ad


    Simply writing out by hand well-written ads is called "CopyWork" and it teaches you to "think" like the person writing it.


    Buy a 10 minute review of your copy/marketing from me, or a discounted consult if you go through UpWork:


    In our members area I'm currently doing an "UpWork Experiment" where I'm trying to:
    ✔️ Get 100 clients. 
    ✔️ Get 100 reviews
    ✔️ Make $100,000 in freelance revenue.

    The goal is to become an "UpWork Rising Star" and I need your help. If you've got a lot of value out of my content or newsletter over the year, but never purchased a Copywriting Course subscription, maybe this is a way you can give back: By purchase a review or consult hour.

    During the experiment I found on UpWork you can offer "tiered products", and I just made one today - Check it out here

    If I were a newbie copywriter, I'd make a product setup like this people could choose from:

    • Starter: $100 for a 10 minute video review.
    • Standard: 1 hour consult
    • Advanced: 2 hour consult

    The goal of this is to get the holy grail of any marketplace: 


    I provide a good service for people, they like it, they leave a good review.

    Go buy one right now for this discounted price!

    **Let me know if you have any issues or improvement suggestions on the profile.

    I hope you enjoyed these Friday tid-bits!
    Neville Medhora



    Recommended Comments

    • Administrator

    Hey Jordan it was INCREDIBLY HARD to tell as there's not any traditional online "metrics" you can see. 

    I'd say it's more for brand awareness. 

    Maybe a QR code on there could've been a cool test!

    Link to comment


    That just makes me think I'm going to get shingles, lol

    We did a similar thing to get into club without standing in line or even paying cover. We called it "Confident walk through". We got into some awesome parties with huge line ups. How you carry yourself makes all the difference.

    Edited by Camron Sabour
    Link to comment
    • Moderator
    Camron Sabour said on 10/16/2023 at 1:06 PM:

    How you carry yourself makes all the difference.

    Indeed, confidence is the key that opens doors.

    Link to comment

    Love the UpWork stunt, and the newsletter, as always. Great stuff.

    I'll likely use the offer for a landing page I'm building, as soon as I have a good starting point.

    In the meanwhile I just wanted to provide you with my 2 cents about the UpWork page: why not replacing your photo with an image of a landing page with red-ink corrections of the copy? Show the product, there, right in front!

    I'd also consider adding to the project description some of your famous use cases from the newsletter or the CC course (like these). I LOVE the one about the shoes hospital. Show case studies and results.

    Finally, I'd probably leave your achievements to the profile section (which is anyway displayed just a bit lower in the page, after reviews, on my Mac). 

    Of course ignore my noob suggestions if they don't fit, oh master of copy 🙇‍♂️🙇‍♂️🙇‍♂️

    Link to comment
    • Administrator

    To be honest these are great suggestions! 

    The reason I haven't done this yet is......I'M LAZY! No other excuse. 

    I just setup this experiment quickly and moved fast, but I will be taking some time to add a portfolio of stuff shortly 🙂 

    Link to comment

    Create an account or sign in to comment

    You need to be a member in order to leave a comment

    Create an account

    Sign up for a new account in our community. It's easy!

    Register a new account

    Sign in

    Already have an account? Sign in here.

    Sign In Now
    • Create New...